About MDI Management

Development
The Management Development Institute (MDI) was established in 1973 MDI also has strong links with leading international B-schools, which aids
with the active support of IFCI following an initial grant received from KFW, in delivering a globalized management curriculum. As part of the global
West Germany. The Institute soon established itself as one of the earliest initiatives, student and faculty exchanges go on regularly. Joint research
centers for continuing education in India.
As an endorsement of its front runner position in the field of post graduate
projects are also undertaken.
Above all, MDI has a well developed state-of-the-art infrastructure, which
Programme
education in management in India, MDI’s PGPM (a two-year full time includes a library with a collection of over 60,000 volumes, and online
MBA equivalent program) has been awarded “A” Grade by the National access to international journals, a computer center with over 500 PCs,
Board of Accreditation of All India Council for Technical Education (AICTE). air-conditioned lecture halls and syndicate rooms, besides a host of other
Various surveys have ranked MDI among the top B-Schools of the Country. recreational facilities.
The education programs comprise of two-year full-time PGPM, PGP-HR,
PGP-IM, 15-month Executive PGDBM, three-year Executive Management MDI’s International Partners
Program, Doctoral level FPM / EFPM, Post Graduate Program in Energy MDI has active linkages with McGill University, Canada, University of
Management, and PG Diploma in Public Policy and Management. In Waterloo, Waterloo, School of Public Policy, George Mason University,
addition to its academic programs, MDI has been a pioneer as well as a USA, University of Connecticut, USA, Cambridge College, Massachusetts,
market leader in the area of continuing education in management. With USA, DeGroote School of Business, McMaster University, Canada, Robert
over 35 years in this field, MDI conducts nearly 200 weeks of intensive H. Smith School of Business, University of Maryland, USA, Marquette
short-term training programs each year, aimed at executives and managers University, Wisconsin, USA, Bentley College, USA, The University of North
from industry. Over 3000 managers participate in these programs each Carolina, Kenan-Flagler Business School, Chapel Hill, USA, North Carolina
year. These include open programs, as well as customized organization State University, Raleigh, North Carolina, USA, ESCP-EAP, France, EDHEC
specific training modules. The approach integrates latest knowledge Business School, France, The Institut d’Etudes Politiques de Paris (Sciences-
with best practices through integrated business school activities enabling Po), IAE Aix-en Provence, France, Total Professors Association (TPA),
organizations in `pursuit of excellence’. Paris, Grenoble Ecole de Management, Grenoble, Bergische Universitat
MDI offers consulting services in the different functional areas of Wuppertal, Wuppertal, HHL Leipzig Graduate School of Management,
management. The driving force at MDI is a dedicated team of distinguished Leipzig, International University in Germany, Bruchsal, European Business
faculty who have extensive experience and expertise in diverse fields. Over School - Oestrich-Winkel, Frankfurt School of Finance & Management,
the years, there has been distinctive shift in emphasis from helping design Frankfurt, Vienna University of Eco. & Business Administration, Austria,
and implement policies, systems and processes in functional domains Copenhagen Business School, Denmark, Aarhus School of Business,
Denmark, Solvay Business School, Brussels, The Faculty of Applied

CSR Implementation and Value Creation

to cross-functional domains. The institute is recognized by the industry
(public and private), Central and State governments, and NGOs and is Economics, University of Antwerp, Belgium, BI Norwegian School of
known for providing quality services to its clients. MDI always strives to Management, Norway, Universita Carlo Cattaneo, (LIUC), Italy, Bocconi
provide high quality, cost-effective and timely services to the clients. It has University, Milano, Warsaw School of Economics, Poland, Graduate School
remained contemporary through its primary focus on research, adapting
to change and developing innovative strategies to facilitate the process of
of Business Economics, Higher School of International Commerce and
Finance (WSHiFM), Warsaw, Middlesex University, London, UK, School
March 14 - 16, 2011
change in the dynamic business environment. The institute’s clients say
that it has been able to add value to them by bringing in a strong cross-
of Management, Asian Institute of Technology, Thailand, Queensland
University of Technology, Brisbane, University of the Free State, MDI Campus, Gurgaon
functional emphasis in their approach to carry out business. Bloemfontein, University of Otago, Dunedin, Leon Recanati Graduate School
As part of its strong research focus, MDI supports the following research of Business Administration, LAHAV Executive Education Centre, Faculty of
initiatives: Management, Tel-Aviv University, Tel-Aviv, Israel, University of Tampere,
Finland, Lahore University of Management Sciences (LUMS), Pakistan,
• Centre for Supply Chain Management
RSM Erasmus University, Rotterdam, Athens University of Economics and
• Centre for Excellence in Information Management
Business, Athens, Moscow International Higher Business School “MIRBIS”,
• Centre for Entrepreneurship Moscow, Huazhong University of Science and Technology (HUST), School
• Centre for Transformational Leadership of Management, China. These linkages operate in the domains of exchange
• Centre for Corporate Governance of students, faculty and knowledge. Some executive education programs
MDI maintains high level of academic excellence in management. It has are co-designed and delivered along with our partners.
over 80 full-time faculty who have several years of experience having MDI now has developed a new niche market for foreign institutions in
worked at senior positions in the industry. The faculty is thus able to deliver conducting international executive development programs at MDI
a healthy mix of practical insights and academic rigor in the classroom. campus.

Management Development Institute

Mehrauli Road, Sukhrali, Gurgaon-122 007-02, Haryana, INDIA
Direct Tel. : +91-124-4560004, 4560534, 4560537
Tel Nos. : +91-124-4560000, 2340173, Ext. 5534, 5537, 5004
Fax Nos. : +91-124-4560005
E-mail: caomdp@mdi.ac.in • Website: www.mdi.ac.in
Why You Should Attend ? Venue and Duration
Managers and professionals who wish to advance their understanding of socially responsible business and bring added value to their The programme is scheduled during March 14 - 16, 2011 on residential basis at MDI Campus, Sector – 17 Gurgaon. Accommodation for
organization. The participants may include: participants would be available at MDI Campus from the noon of March 13, 2011 to the noon of March 17, 2011
• Managers at different levels
• CSR professionals Registration and Fee
• Public Relations Officers Participants should be nominated by their organizations. The enclosed form should be completed and returned with all the details.
• Communication and/or Marketing Managers The fee for the programme is Rs. 29, 500 (Rupees Twenty Nine Thousand Five Hundred only) per participant which includes professional
• Human Resources Managers fee, supply of course material, and all charges for lodging and board. Payment should be made by a crossed demand draft / cheque in
The significant takeaways for the participants will be: favour of “Management Development Institute, Gurgaon (Haryana)”, and sent to the Chief Administrative Officer (Programmes), Management
• Appreciating the idea of corporate social responsibility as a value proposition for organizations; Development Institute, Mehrauli Road, Sukhrali, Gurgaon-122007, Haryana (India).
• Understanding of the role of business in relation to CSR; Last Date for Receipt of Nomination
• Learning leadership skills to promote the organizational branding through CSR;
The last date for receipt of nominations is March 08, 2011. The last date for withdrawal of nominations is March 10, 2011. Any withdrawal
Contents received after this date will be subject to deduction as per the Institute’s rules. However, subsitution may be permitted.
Corporate Social Responsibility (CSR) is rooted in the Indian tradition of enlightened business contributing to social welfare as the necessary Nominating organizations are advised to await confirmation of acceptance of nomination(s) before sending the participant(s) to
goal and outcome of progress and development. This tradition is further strengthened in the contemporary times of rapid changes where the programme venue.
corporate executives must find new approaches to address the social, economic, and environmental effects of doing business. This innovative Enquiry
competency enhancement programme emphasizes the alignment of CSR with business strategy and helps the participants define their
For any Additional information / enquiry, please write to:
priorities along with integrating social responsibility throughout the business, and build social as well as economic value. The participants
Chief Administrative Officer (Programmes)
will strengthen their ability to define and implement CSR strategies that position the firm, its reputation, and its way of doing business for
Management Development Institute
sustained progress.
Post Box No. 60, MDI Campus, Mehrauli Road, Sector – 17, Gurgaon – 122 007-02, Haryana, INDIA
The programme would also focus on the practices of companies that have successfully created business and social value through focused,
E-mail : caomdp@mdi.ac.in
aligned, and integrated CSR programs. It provides the practical knowledge and insight managers need to improve decision making, leverage
Tel No. : +91-124-4560004
partnerships, manage risk, and measure performance.
Campus
Objectives Direct Tel : +91-124-4560004, 4560534, 4560537
1. To sensitize the participants about the need for CSR in the rapidly changing business scenario; Tel Nos. : +91-124-4560000, 2340173, Ext. 5534, 5537, 5004
2. To familiarize them with the drivers of CSR at the organizational level; Fax Nos. : +91-124-4560005
3. To discuss about the end results of CSR for the organization; and E-mail : caomdp@mdi.ac.in
4. To deliberate upon the implementation approaches for CSR initiatives. Website : http://www.mdi.ac.in

Themes Programme Director

This challenging 3-day competency enhancement programme explores the challenges and opportunities of current CSR models, as well as Dr. Arun Kumar Rath Dr. Arun Kumar Rath joined the Indian Administrative Service in 1973 after a brilliant academic career. He
the next generation of issues that business practitioners will face. Through specialized, detailed and highly focused training, it provides them E-mail : akrath@mdi.ac.in attended management courses in the University of Birmingham and the University of Bradford, UK and obtained
with the tools and necessary practical framework of every CSR aspect. Upon completion of the course, participants would be able to apply their Tel No.: +91-124-4560172 Ph.D. in Business Administration from KIIT University, Bhubaneswar. During his three and half decades of
knowledge at all levels of CSR from the development and implementation of effective CSR strategies, to CSR reporting and communication. (Direct); 0124-4560000 illustrious service, Dr. Rath made significant contributions to the government and the corporate organizations. As
New frameworks and concepts will help them sharpen the focus on CSR initiatives and integrate social responsibility throughout operations (EPBAX) Ext. 5172 the Joint Secretary, Department of Public Enterprises, Government of India, he initiated number of public sector
in order to position the firm for higher levels of success. Mobile: +91-9910436439 reforms including induction of Independent Directors in the board of central PSUs. During his tenure as Additional
The key themes to be covered include: Secretary and Financial Adviser in the Ministry of Steel, he served as Director in SAIL, RINL, NMDC, KIOCL
• CSR & Sustainable Development concepts and MECON. He has contributed to improvement of corporate governance, social responsibility and strategic
• Trends & Legislation for CSR in other countries management of the public sector steel companies. As the Secretary, School Education and Literacy, Ministry of
• The Stakeholder approach & CSR Human Resource Development, Government of India, Dr. Rath played key role towards achievement of India’s
goal of Education for All. He contributed significantly to the landmark Right of Children to Free and Compulsory
• CSR and Responsible Communication
Education Bill, 2008.
• Global Standards / Models / Guidelines & Tools for practical CSR integration
Dr. Rath is currently Professor and Dean, School of Public Policy and Governance at MDI Gurgaon. He is also
• CSR / Sustainability Reporting
independent director in Coal India Ltd., Mangalore Refinery and Petrochemicals Ltd., and Mahanadi Coalfield Ltd.
• CSR Action Plan
Dr. S.K. Tapasvi Dr. S. K. Tapasvi is associated with the Public Policy and Governance group and is a lead faculty for this
Core Faculty E-mail : tapasvi@mdi.ac.in programme. He has teaching and research experience of more than 15 years and specializes in training and
Prof. Arun Kumar Rath Tel No.: +91-124-4560395 consulting on themes related to public management, policy implementation, public governance, corporate social
Prof. S. K. Tapasvi (Direct); 0124-4560000 responsibility, and change management in organizations. He conducts custom-designed executive education
(EPBAX) Ext. 5395 programmes for public sector organizations.
Methodology Mobile: +91-9810931170 He has earned master degree from JNU, New Delhi and Ph.D. from IIT Kanpur in the area of Sociology and
The pedagogy would include lectures, case discussions, and structured exercises besides experience sharing with eminent leaders and public his areas of current interests are: Managing Change and Innovation in Public Organizations, Citizen-Centric
officials from the government, industry and civil society. The learning methodology would also include outbound experience involving small Governance, Strategic Governance, Corporate Social Responsibility and Alternative Models of Public Service
group simulation games. Delivery.
He also designs and facilitates Organization Development interventions using Appreciative Inquiry Methods.
Why You Should Attend ? Venue and Duration
Managers and professionals who wish to advance their understanding of socially responsible business and bring added value to their The programme is scheduled during March 14 - 16, 2011 on residential basis at MDI Campus, Sector – 17 Gurgaon. Accommodation for
organization. The participants may include: participants would be available at MDI Campus from the noon of March 13, 2011 to the noon of March 17, 2011
• Managers at different levels
• CSR professionals Registration and Fee
• Public Relations Officers Participants should be nominated by their organizations. The enclosed form should be completed and returned with all the details.
• Communication and/or Marketing Managers The fee for the programme is Rs. 29, 500 (Rupees Twenty Nine Thousand Five Hundred only) per participant which includes professional
• Human Resources Managers fee, supply of course material, and all charges for lodging and board. Payment should be made by a crossed demand draft / cheque in
The significant takeaways for the participants will be: favour of “Management Development Institute, Gurgaon (Haryana)”, and sent to the Chief Administrative Officer (Programmes), Management
• Appreciating the idea of corporate social responsibility as a value proposition for organizations; Development Institute, Mehrauli Road, Sukhrali, Gurgaon-122007, Haryana (India).
• Understanding of the role of business in relation to CSR; Last Date for Receipt of Nomination
• Learning leadership skills to promote the organizational branding through CSR;
The last date for receipt of nominations is March 08, 2011. The last date for withdrawal of nominations is March 10, 2011. Any withdrawal
Contents received after this date will be subject to deduction as per the Institute’s rules. However, subsitution may be permitted.
Corporate Social Responsibility (CSR) is rooted in the Indian tradition of enlightened business contributing to social welfare as the necessary Nominating organizations are advised to await confirmation of acceptance of nomination(s) before sending the participant(s) to
goal and outcome of progress and development. This tradition is further strengthened in the contemporary times of rapid changes where the programme venue.
corporate executives must find new approaches to address the social, economic, and environmental effects of doing business. This innovative Enquiry
competency enhancement programme emphasizes the alignment of CSR with business strategy and helps the participants define their
For any Additional information / enquiry, please write to:
priorities along with integrating social responsibility throughout the business, and build social as well as economic value. The participants
Chief Administrative Officer (Programmes)
will strengthen their ability to define and implement CSR strategies that position the firm, its reputation, and its way of doing business for
Management Development Institute
sustained progress.
Post Box No. 60, MDI Campus, Mehrauli Road, Sector – 17, Gurgaon – 122 007-02, Haryana, INDIA
The programme would also focus on the practices of companies that have successfully created business and social value through focused,
E-mail : caomdp@mdi.ac.in
aligned, and integrated CSR programs. It provides the practical knowledge and insight managers need to improve decision making, leverage
Tel No. : +91-124-4560004
partnerships, manage risk, and measure performance.
Campus
Objectives Direct Tel : +91-124-4560004, 4560534, 4560537
1. To sensitize the participants about the need for CSR in the rapidly changing business scenario; Tel Nos. : +91-124-4560000, 2340173, Ext. 5534, 5537, 5004
2. To familiarize them with the drivers of CSR at the organizational level; Fax Nos. : +91-124-4560005
3. To discuss about the end results of CSR for the organization; and E-mail : caomdp@mdi.ac.in
4. To deliberate upon the implementation approaches for CSR initiatives. Website : http://www.mdi.ac.in

Themes Programme Director

This challenging 3-day competency enhancement programme explores the challenges and opportunities of current CSR models, as well as Dr. Arun Kumar Rath Dr. Arun Kumar Rath joined the Indian Administrative Service in 1973 after a brilliant academic career. He
the next generation of issues that business practitioners will face. Through specialized, detailed and highly focused training, it provides them E-mail : akrath@mdi.ac.in attended management courses in the University of Birmingham and the University of Bradford, UK and obtained
with the tools and necessary practical framework of every CSR aspect. Upon completion of the course, participants would be able to apply their Tel No.: +91-124-4560172 Ph.D. in Business Administration from KIIT University, Bhubaneswar. During his three and half decades of
knowledge at all levels of CSR from the development and implementation of effective CSR strategies, to CSR reporting and communication. (Direct); 0124-4560000 illustrious service, Dr. Rath made significant contributions to the government and the corporate organizations. As
New frameworks and concepts will help them sharpen the focus on CSR initiatives and integrate social responsibility throughout operations (EPBAX) Ext. 5172 the Joint Secretary, Department of Public Enterprises, Government of India, he initiated number of public sector
in order to position the firm for higher levels of success. Mobile: +91-9910436439 reforms including induction of Independent Directors in the board of central PSUs. During his tenure as Additional
The key themes to be covered include: Secretary and Financial Adviser in the Ministry of Steel, he served as Director in SAIL, RINL, NMDC, KIOCL
• CSR & Sustainable Development concepts and MECON. He has contributed to improvement of corporate governance, social responsibility and strategic
• Trends & Legislation for CSR in other countries management of the public sector steel companies. As the Secretary, School Education and Literacy, Ministry of
• The Stakeholder approach & CSR Human Resource Development, Government of India, Dr. Rath played key role towards achievement of India’s
goal of Education for All. He contributed significantly to the landmark Right of Children to Free and Compulsory
• CSR and Responsible Communication
Education Bill, 2008.
• Global Standards / Models / Guidelines & Tools for practical CSR integration
Dr. Rath is currently Professor and Dean, School of Public Policy and Governance at MDI Gurgaon. He is also
• CSR / Sustainability Reporting
independent director in Coal India Ltd., Mangalore Refinery and Petrochemicals Ltd., and Mahanadi Coalfield Ltd.
• CSR Action Plan
Dr. S.K. Tapasvi Dr. S. K. Tapasvi is associated with the Public Policy and Governance group and is a lead faculty for this
Core Faculty E-mail : tapasvi@mdi.ac.in programme. He has teaching and research experience of more than 15 years and specializes in training and
Prof. Arun Kumar Rath Tel No.: +91-124-4560395 consulting on themes related to public management, policy implementation, public governance, corporate social
Prof. S. K. Tapasvi (Direct); 0124-4560000 responsibility, and change management in organizations. He conducts custom-designed executive education
(EPBAX) Ext. 5395 programmes for public sector organizations.
Methodology Mobile: +91-9810931170 He has earned master degree from JNU, New Delhi and Ph.D. from IIT Kanpur in the area of Sociology and
The pedagogy would include lectures, case discussions, and structured exercises besides experience sharing with eminent leaders and public his areas of current interests are: Managing Change and Innovation in Public Organizations, Citizen-Centric
officials from the government, industry and civil society. The learning methodology would also include outbound experience involving small Governance, Strategic Governance, Corporate Social Responsibility and Alternative Models of Public Service
group simulation games. Delivery.
He also designs and facilitates Organization Development interventions using Appreciative Inquiry Methods.
 About MDI Management
Development
The Management Development Institute (MDI) was established in 1973 MDI also has strong links with leading international B-schools, which aids
with the active support of IFCI following an initial grant received from KFW, in delivering a globalized management curriculum. As part of the global
West Germany. The Institute soon established itself as one of the earliest initiatives, student and faculty exchanges go on regularly. Joint research
centers for continuing education in India.
As an endorsement of its front runner position in the field of post graduate
projects are also undertaken.
Above all, MDI has a well developed state-of-the-art infrastructure, which
Programme
education in management in India, MDI’s PGPM (a two-year full time includes a library with a collection of over 60,000 volumes, and online
MBA equivalent program) has been awarded “A” Grade by the National access to international journals, a computer center with over 500 PCs,
Board of Accreditation of All India Council for Technical Education (AICTE). air-conditioned lecture halls and syndicate rooms, besides a host of other
Various surveys have ranked MDI among the top B-Schools of the Country. recreational facilities.
The education programs comprise of two-year full-time PGPM, PGP-HR,
PGP-IM, 15-month Executive PGDBM, three-year Executive Management MDI’s International Partners
Program, Doctoral level FPM / EFPM, Post Graduate Program in Energy MDI has active linkages with McGill University, Canada, University of
Management, and PG Diploma in Public Policy and Management. In Waterloo, Waterloo, School of Public Policy, George Mason University,
addition to its academic programs, MDI has been a pioneer as well as a USA, University of Connecticut, USA, Cambridge College, Massachusetts,
market leader in the area of continuing education in management. With USA, DeGroote School of Business, McMaster University, Canada, Robert
over 35 years in this field, MDI conducts nearly 200 weeks of intensive H. Smith School of Business, University of Maryland, USA, Marquette
short-term training programs each year, aimed at executives and managers University, Wisconsin, USA, Bentley College, USA, The University of North
from industry. Over 3000 managers participate in these programs each Carolina, Kenan-Flagler Business School, Chapel Hill, USA, North Carolina
year. These include open programs, as well as customized organization State University, Raleigh, North Carolina, USA, ESCP-EAP, France, EDHEC
specific training modules. The approach integrates latest knowledge Business School, France, The Institut d’Etudes Politiques de Paris (Sciences-
with best practices through integrated business school activities enabling Po), IAE Aix-en Provence, France, Total Professors Association (TPA),
organizations in `pursuit of excellence’. Paris, Grenoble Ecole de Management, Grenoble, Bergische Universitat
MDI offers consulting services in the different functional areas of Wuppertal, Wuppertal, HHL Leipzig Graduate School of Management,
management. The driving force at MDI is a dedicated team of distinguished Leipzig, International University in Germany, Bruchsal, European Business
faculty who have extensive experience and expertise in diverse fields. Over School - Oestrich-Winkel, Frankfurt School of Finance & Management,
the years, there has been distinctive shift in emphasis from helping design Frankfurt, Vienna University of Eco. & Business Administration, Austria,
and implement policies, systems and processes in functional domains Copenhagen Business School, Denmark, Aarhus School of Business,
Denmark, Solvay Business School, Brussels, The Faculty of Applied

CSR Implementation and Value Creation

to cross-functional domains. The institute is recognized by the industry
(public and private), Central and State governments, and NGOs and is Economics, University of Antwerp, Belgium, BI Norwegian School of
known for providing quality services to its clients. MDI always strives to Management, Norway, Universita Carlo Cattaneo, (LIUC), Italy, Bocconi
provide high quality, cost-effective and timely services to the clients. It has University, Milano, Warsaw School of Economics, Poland, Graduate School
remained contemporary through its primary focus on research, adapting
to change and developing innovative strategies to facilitate the process of
of Business Economics, Higher School of International Commerce and
Finance (WSHiFM), Warsaw, Middlesex University, London, UK, School
March 14 - 16, 2011
change in the dynamic business environment. The institute’s clients say
that it has been able to add value to them by bringing in a strong cross-
of Management, Asian Institute of Technology, Thailand, Queensland
University of Technology, Brisbane, University of the Free State, MDI Campus, Gurgaon
functional emphasis in their approach to carry out business. Bloemfontein, University of Otago, Dunedin, Leon Recanati Graduate School
As part of its strong research focus, MDI supports the following research of Business Administration, LAHAV Executive Education Centre, Faculty of
initiatives: Management, Tel-Aviv University, Tel-Aviv, Israel, University of Tampere,
Finland, Lahore University of Management Sciences (LUMS), Pakistan,
• Centre for Supply Chain Management
RSM Erasmus University, Rotterdam, Athens University of Economics and
• Centre for Excellence in Information Management
Business, Athens, Moscow International Higher Business School “MIRBIS”,
• Centre for Entrepreneurship Moscow, Huazhong University of Science and Technology (HUST), School
• Centre for Transformational Leadership of Management, China. These linkages operate in the domains of exchange
• Centre for Corporate Governance of students, faculty and knowledge. Some executive education programs
MDI maintains high level of academic excellence in management. It has are co-designed and delivered along with our partners.
over 80 full-time faculty who have several years of experience having MDI now has developed a new niche market for foreign institutions in
worked at senior positions in the industry. The faculty is thus able to deliver conducting international executive development programs at MDI
a healthy mix of practical insights and academic rigor in the classroom. campus.

Management Development Institute

Mehrauli Road, Sukhrali, Gurgaon-122 007-02, Haryana, INDIA
Direct Tel. : +91-124-4560004, 4560534, 4560537
Tel Nos. : +91-124-4560000, 2340173, Ext. 5534, 5537, 5004
Fax Nos. : +91-124-4560005
E-mail: caomdp@mdi.ac.in • Website: www.mdi.ac.in