KETAN VASHISTH

19 Harinagar Taranagar C Jhotwra Jaipur – 302012 (Rajasthan) +91 9079204740,

ketan.ashwinivashisth1506@gmail.com

Executive Profile: Project Management/ Category Management/Key Account Management/ Sales Forecast/
GO-TO-Market strategy/ Inventory Control /Lean & Digitization/New Product Development and Testing

Results-driven business management professional with 3.8 years of total experience in Marketing and Strategies.
Proven expertise in Project Management, Category Management, Key Account Management, Sales Forecasting, GO-TO-
Market strategy, Inventory Control, Lean & Digitization, and New Product Development and Testing. Proven strength in
adaptability and analytic skills with data driven approach for continuous improvement and optimization to develop and
achieve business mission for customer satisfaction.

Core Qualification and Skills

• Project Management • Data Analytics
• Category Management • Demand Planning
• Production Planning • Competitive Benchmarking
• Account Management • Dashboard Digitization
• Salse Forecasting • Distribution & Chanal Development
• Leadership • Campaign Management
• Document Maintenance • Brand Marketing

Academics Performance

Year of Exam Stream University School /College Percentage /CGPI

Passing
June 2024 MBA MARKETING & MITTLE LPU, Jalandhar 7.91
PRODUCT SCHOOL OF (All Clear)
MANAGEMENT BUSINESS
May 2022 ABM AGRIBUSINESS SHUATS Sam Higginbottom University of 7.59/10
(Pryagraj) Agriculture, Technology and (All Clear)
Sciences.
May 2020 VOCATIONAL AGRICULTURE SHUATS Sam Higginbottom University of 79.33%
DIPLOMA (Pryagraj) Agriculture, Technology and (Distinction)
Sciences.
May 2015 SSC 10TH CBSE Jindal public School, Sri 68.09%
Ganganagar (All Clear)

Professional & Academic Certification

Year Certificate Organization Entitled Achievements

Oct 2023 Best Debut Dhamaka BSH “Best Debut Dhamaka Award” Reward
Certificate
Sep 2023 Certified Microsoft Power Udemy from Maven “Microsoft Power BI Desktop for Successfully
BI Analytics Business Intelligence” Completed
July Sales Forecasting Synergy Business School “Sales forecasting Green star Successfully
2023 of Excellence; VMedu Professional” Completed
 April Tableau Desktop Professional UDEMY “Tableau Dashboard Training for Successfully
2022 Data science" Completed
March International Business IBM Institute- Berlin, “Strategic and Operations Score 90.91 %
2022 Management Institute Germany Management “ (Online)
Dec 2021 Mono Magic Belief Award Mono Magic Industries “Deliver Results in An Uncertain” Reward
Pvt. Ltd., Jaipur Certificate
Jan Sales & Market Development SHUATS “Preliminary Review Initial Successfully
2018 Certification” Completed

Professional Total Experience – 3.8 years

Organization: BSH India.
Designation: Management Trainee – Category Management - June 2023 till Present
✓ Optimized inventory control through data-driven analysis, slashing excess stock by 15% and ensuring a 96%
fulfilment rate, leading to improved profitability and operational efficiency.
✓ Achieved an 8% year-over-year sales growth in the laundry care category by setting and monitoring sales targets.
✓ Designed innovative sales schemes and promotions that led to an 8% increase in sales volume across India.
✓ Spearheaded a collaborative effort with the production team, optimizing operational efficiency by implementing
lean manufacturing principles and reducing waste by 30% within a six-month timeframe..
✓ Led cross-functional teams to optimize category margins, achieving a 5% increase in overall category profitability.
✓ Managed the category budget effectively, realizing cost savings and ensuring financial targets were met.
✓ Developed and executed brand communication strategies, leading to growth in brand equity and enhanced brand
visibility.
✓ Developed Go-to-Market strategy for Automatic Top Load and semi-automatic washing machines, including sales
and production plan development, sales forecast, and marketing strategy development.

Project Undertaken as Support and Training

➢ Stock report through SAP ➢ Don’t be Late Bill 8
➢ Sales Monthly dashboard for Management ➢ Scheme generation and input.
➢ Power BI Sales dashboard ➢ Stock Transfer Dashboard
➢ Project SATT ➢ Go-To-Market strategy for Automatic Top Load and
semi-automatic washing machine.
➢ Preparing production plan & Inventory management ➢ Sales forecast and sales plan development.

Organization: Mono Magic Industries Pvt Ltd.

Designation: Assistant Manager - June 2021 till Augest’22
Project Planning and Testing
✓ Planned and executed annual/monthly market development activities for focus crops and products, including
organizing farmer meetings, demonstrations, demo-site meetings, Crash Sales Programs, Joint Crash Sales
Programs, Bazaar Day, crop seminars, and sub-dealer training/co-op meetings.
✓ Actively participated in key marketing activities such as crop seminars, Demo Site Meetings, Crop Productivity
Enhancement Project (CPEP), CSR activities, Customer Day, and exhibitions.
✓ Led the planning and monitoring of large-scale farmer demonstrations and trials for new product launches,
collaborating with Crop Agronomists and Area Marketing Managers.
✓ Established connections with key sub-dealers and retailers in the command area, providing updates on new
products and closely tracking stock and liquidation.
 ✓ Managed key account relationships for agrochemicals, ensuring effective stock management and liquidation
tracking, and addressing technical queries from retailers/sub-dealers.
✓ Maintained account oversight of key local retailers/sub-dealers in each area, nurturing relationships through
regular visits as per the defined beat plan.
✓ Generated awareness about new and existing products, as well as the Mono Magic brand, among key accounts.
✓ Coordinated closely with Sales Executives to address supply shortfalls of any product from dealers/wholesalers,
ensuring seamless operations and customer satisfaction.

Project Undertaken as Support and Training

➢ Visualizing Inventory Tracking system wrt actual status ➢ Training Operation to use Power BI dashboard
➢ Chanel Development ➢ Daily Operation dashboard Excel
➢ Customer Relationship Building ➢ Training Team Leader to read dashboard

Organization: Mono Magic Industries Pvt Ltd.

Designation: Field Marketing Officer - Jan 2020 till June 2021
✓ Conduct visits to villages to establish direct one-on-one contact with KOLs/Crop Heroes/progressive farmers &
Identify key institutions in the local farming community.
✓ Review, monitoring & capability building of Sales Promoters.
✓ Identify key potential areas in the command area and prepare beat plans for Sales Promoters & track on a weekly
basis.
✓ Training manager. Sales Promoters equipped with the necessary knowledge and skills to effectively promote
products. Identifying gaps in Sales Promoters' skills, coordinating with the zonal training manager for tailored
training programs.
✓ Share reporting of market development activities conducted & liquidation every week with Area Mkt. Manager.
✓ Collate/validate market intelligence on existing MOPs provided by Sales Promoters for Mahadhan as well as key
competitor products and share details with Area Marketing Officer.

Project Undertaken as Support and Training.

➢ Training sales consultants ➢ Digitize NDR process

➢ Successful campaigns, organization representation in ➢ Awareness program, POSM
Kissan mela.
➢ Plant layout in various branch i.e. (North and West Zone) ➢ Differentiate customer POD requirement in First mile

Skills and Projects

➢ Key Account development

➢ Operation Visibility through Power BI Dashboard
➢ TABLEAU dashboard operating
➢ Hand on Experience in Advanced MS Excel and MS PowerPoint
➢ Worked on SAP.
➢ Well known in Drafting Email with all stakeholders
➢ CANVA Design tools knowledge
Personal Dossier

Date of Birth 15th June 2000

Languages Known English, Hindi, Punjabi
Nationality Indian
Passport Details Valid till 2024

Hobbies and Interest

➢ I love to teach
➢ I love to watch Vintage Car Customization
➢ Coaching for ICAR
➢ I love to play Rugby, Badminton & Cricket
➢ Story Writing

Extra Curriculum
➢ Cycle of Business Success Seminar Online. Jan’23
➢ Cancel Past Bridge the Cap to the US - Company Setup Towards Online. Nov’22
➢ Am Warehousing eCommerce 96webinar. Oct’22