PDF Res Category&Strategy Prashant Chandra
PDF Res Category&Strategy Prashant Chandra
CAREER SUMMARY
Over the past 4+ years, I have driven growth at both established MNCs and fast-paced startups by spearheading revenue growth
strategies, optimizing vendor management to cut costs, improved business processes internally and externally across
organization and leading cross-functional projects involving tech, product, finance, marketing, and sales teams. This has
averaged out a 12-15% month on month growth across the categories and as an individual.
Possess 3.5+ years of entrepreneurial experience in building a sports-tech startup from scratch and heading its entire Sales
and business growth division, as a founding member and part of the leadership team.
SKILLS
Tools Soft Skills and Strategy Growth &Sales
Headed the destinations for Dubai & Saudi as a category owner which has grown by 16% month on month in GMV
since Nov 2022.
Improved post-booking operations by integrating new automations with the help of the product and analytics teams,
leading to a 20% decrease in end delivery turn-around time and reduced the possibility of human error in various
process steps.
Prospected and onboarded new vendors such as EMAAR, DPR, and Saudi Tourism, achieving a 12% decrease in
operating costs and a 1-point improvement in end customer Net Promoter Score (NPS) on a scale of 10.
Spearheaded cross-functional teams, including Analytics, Marketing, and Operations, to drive category growth, securing
promotional budgets of over 1.1Cr from international tourism associations, which accounted for 8% of the destination's
annual profits.
Prepared comprehensive monthly and quarterly business reviews to predict credit balance requirements for forecasted
ticketing and determine optimal credit recharge timings, resulting in a 6% decrease in costs and an additional USD
50,000 in available cash.
SportsApp, Noida
Head of Revenue, Sales and Strategy (Founding Team Member) Oct 2019 – Aug 2022
Built successful Go-to-Market (GTM) strategies for the Sponsorship and Bookings model, incorporating market
research and leveraging existing resources to capture 10% of the ₹ 900Cr available market across 28 cities over a 2-year
time horizon, resulting in increased revenue and market share.
Led the design and execution of more than 20 marketing campaigns with key business clients (PUMA India, Adidas
India, Bajaj Finserv, PepsiCo India, etc) and stakeholders, resulting in an average 2x increase in client retention and a
1.3x increase in recurring revenue over a 12-month period.
Headed the assignment and recording of key performance indicators for the demand and supply end, while developing
dashboards tailored to the business intelligence needs of the company, leading to a 22% month-on-month revenue
growth between 2020-2022.
Utilized first-principle problem-solving skills to develop and document the sales process flow for our services and
SAAS offerings in 2020, paving the way for revenue growth from zero to more than ₹ 1.3Cr by June 2022.
Successfully prospected and networked with over 500 potential clients through LinkedIn and email marketing, resulting
in generating leads and closing 30+ high-value sales deals. Led exploratory calls, delivered compelling presentations,
and provided detailed email proposals to founders, CXOs, and key decision-makers throughout the sales cycle,
achieving an impressive win rate of 70%.
Increased our leads to closure ratio by 2.5 times by combining sales methodologies like SPIN, BANT and Solution
Selling; and imparting training for the new structure among a cross-functional team of 7 people
DB Schenker, Gurgaon
Management Trainee (Campus Placement) June 2019 – Sep 2019
Started work as a trainee under the Pan India Head for Contract logistics; where I was responsible to prospect relevant
clients, engage with C- level executives and closing deals with average yearly revenue size ranging between ₹ 5Mn – 50Mn.
Generated 30+ qualified leads from untapped micro-markets and closed 3 clients with annual recurring revenue worth ₹14Mn
and an average 23% Earning Margin.
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EDUCATION
Delhi Technological University
MBA (General management; Marketing & Operations) July 2017- May 2019