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MIL 12 Lesson 10

MIL 12 L10

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60 views3 pages

MIL 12 Lesson 10

MIL 12 L10

Uploaded by

walleycourtneydaniel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MEDIA AND INFORMATION LITERACY MODULE 10 DISCUSSION

Formats are templates that provide the working and provisional structures of media and information
texts. Formats provide the architectural foundation of a media or information text and thus dictate the kind of
content that will be generated and the specific audience a program will attract.
Cury (2011) listed down ten basic formats and local shows have been cited as examples so you can
easily identify:

a. PANEL SHOWS: GMA-7’s “Itanong mo kay Mareng Winnie”


b. DEMONSTRATION PROGRAMS: GMA-7: “Master sa Kusina”
c. GAME SHOWS: TV-5 Jeopardy, ABS-CBN’s “Deal or No Deal”
d. LIVE TRANSMISSIONS: Election Night
e. SPORTS: PBA Governor’s Cup
f. DOCUMENTARIES: ABS-CBN’s Storylines
g. NEWS: Everything from the morning to the late-night news
h. FICTION or DRAMA: Teleseryes, Situation Comedies
i. MUSIC/VARIETY PRO0GRAMS: ABS-CBN’s “ASAP”
j. PUBLIC SERVICE BULLETINS

It is also the presentation and style of a broadcast material that distinguishes it from others. It can also
mean differences in size and appearance of media products, the way we distinguish the tabloid format from the
broadsheet format in newspaper publishing.

A formula is an established procedure for achieving something. In media creation and production, the
formula is the combination of elements that will generate the kind of content and the optimal effect that is
envisioned. It can be said that a specific historical period yields very resilient formula for media creation and
production.

We can say that our local television today thrives on formats – using time-tested features innovating on
new ones and appropriating from the global markets. This is because formats are repeatable and exportable and
can regenerate itself and appeal to multiple markets.

Through formats, producers sell the realization of an idea for television. Global franchising works
through this type of method: a basic template is sold on a global platform, then re-produced for different
countries and their audiences. The format is the selling point. For example, the Dutch company Endemol sells
the format of Big Brother as its main commodity. The format is bought by country-based television networks
and reconfigured to the local context. Big Brother assumes a national character and in the case of the
Philippines, Pinoy Big Brother both became a platform for talent searches, as well as the performance of
identities – gender, ethnic, regional, even catering to the diasporic themes of “Pinoys” born and raised in
diaspora, and are now reclaiming, in various expressions, inclusion, and a sense of citizenship to the country.

The acquisition of global formats also involved international co-production. Like acquiring a franchise,
the global formats that circulate in our local television are zealously supervised by the mother company that has
a home base in another country. A production bible is acquired which stipulates quality control elements,
including the non-negotiable aspects of the format that originated from the source country and must be retained
as a defining feature of the brand.

For local programming, what are the features that make a successful format? The question is both
beguiling and challenging for media executives. The formats that we see now are the result of a long, winding,
even painstaking process that combines audience research and as broadcast companies will claim, it involves
even the savviest and forward-looking planners.

A case in point is the re-formatting of the conventional primetime news program in the major broadcast
networks. The evolution of a format of a night time news program is not something that evolved through time
but was consciously and dramatically altered to appeal to a broader range of audiences, and the impulse was
greatly about enticing more advertisers to buy more airtime. The conventional format of strictly news of
national interest has not shifted to include soft news, feature articles, even entertainment news, scandals, and
crime stories. While the conventional news program resembled a broadsheet newspaper format, the
reconfigured news program we see every evening now resembles a tabloid.

How are formats written? There are no hard-and-fast rules for templates but a detailed enumeration of its
vital elements will provide information on how to make a seminal idea turn into reality. It may contain some or
all of the following headings:

 Program title
 Target audience
 Suggested time slot
 Length in minutes
 Brief outline (2-3 sentences)
 Outline running order
 Structure (if applicable)
 Program conceit: What makes this format stand out from other programs and competitors?
 Sample segments, if applicable
 Suggested presenters, talents, or actors
 Location, or if shot in the studio, the set design
 Marketing plans

ASSESSMENT SHEET IN MEDIA AND INFORMATION LITERACY MODULE 10


Name: ____________________________________ Date: _________________ Score: ___________________

Directions: Read the following questions carefully and answer in 3-5 sentences. (5 points each)

1. How can knowing the different formats of television shows be of great help to us as audience?

2. Which among the ten basic formats is your most favorite format? Explain your answer and give TV
show examples of your chosen format.

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