Personal Branding Proposal for Mohd.

Azim Ansari
Objective/Vision:
To position Azim as a thought leader & empower senior professionals, entrepreneurs, and
investors with actionable insights, strategic knowledge, and authentic experiences that drive
meaningful growth and innovation in their fields.

Target Audience
● Senior executives in FinTech, banking, and investment industries.
● Startup founders and entrepreneurs.
● Investors and venture capitalists.
● Professionals exploring innovative financial solutions and technology trends.

Unique Selling Proposition (USP):

● 10+ years of hands-on expertise in FinTech, investments, and startups.

● A proven track record of driving business growth, securing investments, and scaling
startups.
● Engaging, high-value content that simplifies complex topics and sparks meaningful
conversations among senior professionals.

Content Strategy
As per our conversation, We will create a mix of engaging content types to highlight your
expertise and spark meaningful conversations:

1. Long-form Posts
○ We will share thought leadership pieces on FinTech trends, investment
strategies, and startup growth.
○ Topics we will cover:
1. “The Future of FinTech: Predictions from Two Decades of Industry Experience”
2. “Why Financial Literacy is the Key to Startups Thriving in a Competitive Market”
3. “From Pitch Deck to IPO: Insights from Guiding Startups Through the Investment Lifecycle”
4. “How FinTech is Democratizing Access to Capital—and What’s Next
How will we write the post- (storytelling format)

Example:

In 20 years, I’ve seen this mistake sink countless startups!

While working in the industry for many years - I’ve seen a lot of incredible ideas. Some went on to
disrupt industries, while others...well, didn’t make it past the early stages.

One mistake that keeps popping up—and often sinks startups—is ignoring customer pain points.

Let's discuss what happens:

1- A founder comes up with an exciting product idea.

2- It’s innovative, cutting-edge, and technically brilliant.

3- But when you ask, “What problem does this solve for your customer?”

4- there’s hesitation—or worse, the problem is vague or non-existent.

The hard truth is: customers don’t buy products; they buy solutions to their problems. If your
product isn’t solving a real, urgent issue, no amount of innovation will matter.

Here’s an example from a colleague's experience:

He worked with a startup that had developed a powerful AI tool for financial forecasting. On paper,
it was amazing. But when he dug deeper, it turned out their target customers—small business
owners—found the tool too complex and didn’t fully understand how it solved their day-to-day
challenges. The product was great, but the pain point wasn’t clearly addressed.

So, what can you do?

1- Talk to your customers. Understand their struggles.

2- Validate the problem before building the solution.

3- Be willing to pivot if needed.

The most successful startups I’ve seen weren’t always the most innovative—they were the ones
that listened to their customers and solved real problems.

What do you think? Are startups today too focused on the solution instead of the problem?

Let’s discuss!
 2. Short-form Posts
○ Bite-sized insights, statistics, or tips to encourage engagement.
○ Topics to cover:
○ 3 FinTech innovations reshaped the industry—and what founders should
learn from them.”
○ “Stat of the day: 70% of investors prioritize market potential over product
innovation. Are you pitching it right?”
○ “Looking back at two decades, one thing remains constant: great teams build
great startups.”
○ “Startup founders, remember: Investors bet on you as much as they bet on
your idea.”

Writing example:

"90% of startups fail because of poor financial planning."

In my experience, financial mismanagement isn’t just about running out of money—it’s

about not knowing how to use it strategically.

So, how can founders avoid this pitfall?

Here are 3 practical steps to set your startup up for financial success:

1️- Start with a Detailed Budget : Every dollar should have a purpose.

2️- Track Metrics That Matter : These numbers will give you a clear picture of your
financial health

3️- Secure the Right Funding : Be strategic about raising capital, ensure you have a solid
plan to deploy it efficiently.

Financial planning isn’t just about survival; it’s about building a foundation for long-term
growth.

What financial planning strategies have worked for you or the startups you’ve seen?

Let’s share insights below!

Content Schedule
Day Content Type Example Topic

Monday Long-form Post

In 20 years, I’ve seen this mistake sink countless startups!

Wednesday Poll
○ “As an investor, what matters most in a
pitch?
○ A) Product B) Team C) Market Potential D)
Traction”

Thursday Short-form Post

"90% of startups fail because of poor financial planning."

Friday Video
The One Investment Strategy Every Founder Needs to Know"

Deliverables and Expected Results

1. Increased Engagement
○ Metrics: Higher post impressions, likes, comments, and shares.
○ Example: A long-form post generates 10K+ views and 50+ comments,
establishing authority and a video can do much more than that.
2. Enhanced Network Growth
○ Metrics: More followers and reach and possible collaborations
○ short form posts bring a lot of engagement and conversations leading to more
sound discussions and also regular connection requests from industry
professionals and potential collaborators.
○ Additionally, if we pick up daily engagement on the profile, we can increase
the visibility and improve the target audience as well resulting in more
viewership.