Feature/Criteria Salesforce HubSpot CRM Zoho CRM Pipedrive

Free Plan No Yes Yes No

Basic Plan $25/user/month $15/user/month $14/user/month $14/user/month

Standard Plan $75/user/month $50/user/month $23/user/month $29/user/month

$150/user/
Advanced Plan $900/month $40/user/month $59/user/month
month

Premium Plan Custom pricing Custom pricing $52/user/month $99/user/month

Advanced
Templates, A/B
Email Marketing Features templates, A/B Integrated Add-on required
testing
testing

2,000 12,000
Email Limits (Free/Basic) Customizable Add-on required
emails/month emails/month

Own/3rd party
SMTP Usage Own/3rd party Own SMTP 3rd party
SMTP

Durability Very High High High Moderate

Dashboards & Reporting Yes Yes Yes Yes

Advanced Marketing
Automation Workflows Email workflows
workflows automation

Advanced Dashboards, Reports,

Reporting, Reports, Dashboards, Custom reporting,
Reporting & Analytics
Dashboards, AI Campaign Customizable sales forecasts
Insights Analytics analytics
 24/7 Support, Email, Phone
Email, Phone, Email, Phone,
Customer Support Community, support
Knowledge Base Knowledge Base
Knowledge Base (Enterprise)

Lead
Contact
Management,
Management, Lead, Deal, Contact, Pipeline management,
CRM Features Contact
Lead scoring, Task management Deal tracking
Management,
Reporting
Account Views

3,000+
1,000+ 500+ Integrations
Integrations 200+ Integrations
Integrations Integrations (Zoho Suite, Third-
(Zapier, (Zapier, Third-party)
(HubSpot Apps) party)
Salesforce Apps)

A/B Testing Yes Yes No No

Campaign Delivery Reports Yes Yes Yes Yes

Microsoft Dynamics 365 Freshsales ActiveCampaign

No Yes No
$50/user/month $15/user/month $29/month

$115/user/month $29/user/month $49/month

$210/user/month $49/user/month $149/month

Custom pricing Custom pricing Custom pricing

Advanced templates Integrated Advanced automation

Customizable Customizable 1,000 emails/month

3rd party Own/3rd party SMTP Own SMTP

Very High High High

Yes Yes Yes

AI automation Workflow automation Automation workflows

Custom reports with

Custom reports, Dashboards Advanced reporting, A/B test analytics
Power BI integration
24/7 Support, Microsoft
Email, Phone, Knowledge Base 24/7 Support, Knowledge Base
community

Lead Management,
Contact management, Lead scoring, CRM, Lead scoring, Pipeline
Sales Pipeline, AI
Deal tracking management
insights

Microsoft 365, LinkedIn, 50+ Integrations (Freshworks, 900+ Integrations (e-commerce, Zapier,
Power BI, Third-party Zapier) API)

No No Yes

Yes Yes Yes

 Ontraport SugarCRM Mailchimp

No No Yes
$79/month $49/user/month $9.99/month

$149/month $99/user/month $14.99/month

Custom pricing Custom pricing $299/month

Custom pricing Custom pricing Custom pricing

Pre-designed templates, A/B

Email templates Advanced templates
testing

Unlimited emails Customizable 10,000 emails/month

Own SMTP Own SMTP 3rd party

High High High

Yes Yes Yes

Full automation Workflow automation Email workflows

Advanced reporting with Campaign reports, Click-through

Custom reports and dashboards
analytics tracking
 Email, Phone, Community
Email, Phone, Knowledge Base 24/7 Support, Knowledge Base
Support

Lead scoring, Task

Contact management, Campaign reporting, Lead
management, Workflow
Automated workflows management
automation

25+ Integrations (Payment 1,500+ Integrations (CRM, ERP, 200+ Integrations (Zapier, e-
processors, Zapier) Third-party) commerce tools)

No No Yes

Yes Yes Yes

 SendGrid MailerLite

Yes Yes
Pay-as-you-go $9/month

Pay-as-you-go $15/month

Pay-as-you-go Custom pricing

Custom pricing Custom pricing

Custom templates Pre-designed

100 emails/day 12,000 emails/month

Own SMTP Own SMTP

High Moderate

Yes Yes

API workflows Campaign workflows

Email campaign
Email performance
reports,
reports, Analytics
Deliverability
API
monitoring
24/7 Support, Email, Phone,
Knowledge Base Knowledge Base

Lead management,
Lead management,
Segmentation,
Email templates
Campaigns

100+ Integrations
30+ Integrations
(Mailchimp, Google
(Zapier, e-commerce)
Analytics)

No No

Yes Yes