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Digital Marketing Course Outline

Course outline easylife

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12 views4 pages

Digital Marketing Course Outline

Course outline easylife

Uploaded by

pubg mania
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Digital Marketing Course Outline

Duration: 8 Weeks
Target Audience: Beginners to Intermediate
Goal: By the end of this course, students will be able to create and implement effective digital
marketing strategies, including freelancing techniques.

Week 1: Introduction to Digital Marketing

● Day 1: What is Digital Marketing?


○ Definition and importance
○ Differences between traditional and digital marketing
● Day 2: Digital Marketing Channels Overview
○ SEO, SEM, SMM, Content Marketing, Email Marketing, Affiliate Marketing
● Day 3: Understanding Target Audience
○ Creating customer personas
○ Importance of market research
● Day 4: Digital Marketing Strategies
○ Developing a digital marketing plan
○ Setting SMART goals
● Day 5: Content Marketing Basics
○ Importance of content in digital marketing
○ Types of content (blogs, videos, infographics)
● Day 6: SEO Basics
○ Introduction to Search Engine Optimization
○ On-page vs. off-page SEO
● Day 7: Review and Q&A
○ Recap of Week 1 topics

Week 2: SEO and SEM

● Day 8: Keyword Research


○ Tools and techniques for finding keywords
○ Understanding search intent
● Day 9: On-Page SEO Techniques
○ Optimizing titles, meta descriptions, headers, and images
● Day 10: Off-Page SEO Techniques
○ Building backlinks and social signals
○ Importance of local SEO
● Day 11: Introduction to SEM
○ What is Search Engine Marketing?
○ Difference between SEO and SEM
● Day 12: Google Ads Overview
○ Creating and managing Google Ads campaigns
○ Understanding ad formats and targeting options
● Day 13: Measuring SEO and SEM Success
○ Key performance indicators (KPIs)
○ Tools for tracking (Google Analytics, Google Search Console)
● Day 14: Review and Q&A
○ Recap of Week 2 topics

Week 3: Social Media Marketing and Content Creation

● Day 15: Introduction to Social Media Marketing (SMM)


○ Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn)
● Day 16: Creating a Social Media Strategy
○ Setting goals and choosing the right platforms
● Day 17: Content Creation for Social Media
○ Types of posts (images, videos, stories)
○ Content calendars and scheduling tools
● Day 18: Social Media Advertising
○ Creating effective ad campaigns
○ Targeting and measuring success
● Day 19: Email Marketing Basics
○ Building an email list
○ Designing effective email campaigns
● Day 20: Introduction to Affiliate Marketing
○ How affiliate marketing works
○ Finding and working with affiliates
● Day 21: Review and Q&A
○ Recap of Week 3 topics

Week 4: Freelancing Guide on Fiverr

● Day 22: Setting Up Your Freelance Profile


○ Crafting a portfolio and showcasing demo projects
● Day 23: Structuring Gigs and Services
○ Structuring gigs around video editing and related services
● Day 24: Best Practices for Securing Projects
○ Communication, proposals, pricing strategies
● Day 25: Building Client Relationships
○ Strategies for long-term success
● Day 26: Practical Freelancing Exercises
○ Mock proposals and client communication
● Day 27: Review and Q&A
○ Recap of freelancing topics and addressing questions

Week 5: Lead Generation

● Day 28: What is Lead Generation?


○ Understanding lead generation
● Day 29: Types of Leads
○ Different categories of leads
● Day 30: Lead Generation Strategies
○ Overview of methods for attracting clients
● Day 31: Practical Lead Generation Exercises
○ Activities to practice skills
● Day 32: Review and Q&A
○ Addressing questions about lead generation

Week 6: Social Media for Lead Generation

● Day 33: Instagram for Lead Generation


○ Strategies and tips for leveraging Instagram
● Day 34: WhatsApp for Networking
○ How to effectively use WhatsApp for outreach
● Day 35: Facebook for Business
○ Best practices for using Facebook to promote services
● Day 36: TikTok for Promotion
○ Creative content strategies for TikTok
● Day 37: YouTube for Lead Generation
○ Using video content to attract clients
● Day 38: Review and Q&A
○ Recap of social media strategies and addressing questions

Week 7: How to Sell and Market Your Skills

● Day 39: Opportunity Calls


○ Conducting effective calls with potential clients
● Day 40: Objection Handling
○ Techniques for overcoming client objections
● Day 41: Active Follow-Up Strategies
○ Best practices for following up with leads
● Day 42: Passive Follow-Up Strategies
○ Building long-term relationships through nurturing
● Day 43: Closing Techniques
○ Strategies for closing deals successfully
● Day 44: Review and Q&A
○ Recap of selling techniques and addressing questions

Week 8: Ads for Lead Generation

● Day 45: Instagram Ads


○ Setting up and optimizing Instagram ads
● Day 46: Facebook Ads
○ Strategies for successful Facebook ad campaigns
● Day 47: TikTok Ads
○ Creating engaging ad content for TikTok
● Day 48: YouTube Ads
○ Leveraging video advertising for lead generation
● Day 49: Google and WhatsApp Ads
○ Overview of Google Ads and using WhatsApp for outreach
● Day 50: Review and Q&A
○ Comprehensive recap of the course and addressing final questions

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