Course Course RESEARCH METHODOLOGY AND STATISTICAL Course L T P C

MBG24205T Foundation Course

Code Name ANALYSIS Category 3 0 0 3

Pre-requisite Co-requisite Progressive

If need If need If need
Courses Courses Courses
Course Offering Department MBA Data Book / Codes/Standards

Course Learning Rationale

The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
(CLR):

1 2 3 1 2 3 4 5
CLR-1: To provide basic knowledge on management-based research methodology

Apply knowledge of management

effectively to a team environment

organizational goals, contributing
thinking abilities for data-based
CLR-2: To build the confidence to undertake any business research

Ability to develop Value based

Ability to understand, analyze

Ability to lead themselves and

theories and practices to solve

Foster Analytical and critical

others in the achievement of

economic, legal and ethical
Level of Thinking (Bloom)
CLR-3: To create awareness on statistical tools used for business research

Expected Proficiency (%)

Expected Attainment (%)

and communicate global

CLR-4: To train the students to select optimal statistical tools as per the requirements of business research

aspects of business
business problems

Leadership ability
CLR-5: To expose statistical software packages to use big data analysis

decision making
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

CLO-1: Students will be enriched with basic knowledge on management-based research methodology 1 90 80 2 1
CLO-2: Must be able to Choose appropriate research designs, sampling techniques for a better research 2 90 80 3 3
CLO-3: To create awareness on statistical tools used for business research 3 90 80 2 3
CLO-4: Students will be able to select optimal statistical tools as per the requirements of business research 3 90 80 3 3
CLO-5: Students will be able to analyze data and make informed decisions based on statistical evidence 4 90 80 3 2

Duration
9 9 9 9 9
(hour)
Introduction to Descriptive
SLO-1 Research - Introduction Questionnaire design Introduction to probability Hypothesis testing
- Statistics
S-1 Definition and areas Characteristics, Merits and De-
SLO-2 Common measures Basics Characteristics
of application Merits
SLO-1 Types of research Other instruments Measures of central tendency Probability Distribution Parametric and non–Parametric
S-2 Qualitative Vs Quantitative
SLO-2 Data collection problems Discrete vs continuous Applications
Research
One sample and two
SLO-1 Research process Types of data, Measures of variation Binomial Distribution
sample tests for means
S-3 Sources of data and methods
SLO-2 Research problem Problems Fitting of binomial distribution Problems
of data collection,
Correlation - Karl Proportions of large
SLO-1 Review of literature Data analysis Problems
S-4 pearson’s measure samples (z–test)
SLO-2 Sources and schemes Validity and reliability Problems Poison Distribution Problems
One sample and two
S-5 SLO-1 Research objectives Hypothesis – Meaning Spearman Rank Correlation Fitting of poisson distribution
sample tests for means of

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 samples (t– test)
SLO-2 Scope of research Problems Problems Problems
F test for two sample standard
SLO-1 Variables and its types Hypothesis testing Linear Regression Normal Distribution
deviations
S-6
SLO-2 Measurement scales Errors Meaning, Characteristics Problems
SLO-1 Sampling – Meaning Report preparation Linear Regression Area under the Normal curve Chi-square test
S-7 Probability sampling Goodness of fit and
SLO-2 Types of reports, Problems Problems
techniques independence of attributes
Non-probability sampling
SLO-1 Contents of a report Multiple Regression Problems Analysis of variance
techniques
S-8
sample size determination and
SLO-2 Process of report preparation Simple problems Case Study Problems
sampling method
SLO-1 Case Study Discussion Case Study Discussion Case Study Discussion Discussion Case Study Discussion
S-9
SLO-2 Quiz Quiz Quiz Quiz Quiz

1. Research Methodology – Methods and Techniques, C.R. Kothari, New Age International Publishers, 5th Edition, 2023
2. Business Research Methods, Pamela S Schindler, 13th Edition, 2021
Learning 3. Business Statistics A First Course, David M Levine et al., Pearson publishers, 8th Edition, 2022
Resources 4. David R. Anderson , Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran, Statistics for Business & Economics, Revised13th Edition,
2018
5. T N Srivastava, ShailajaRego, Statistics for Management Paperback, 2017

Learning Assessment
Final Examination (40%
Continuous Learning Assessment (60% weightage)
weightage)
Bloom’s
Level of CLA -1 (CT) CLA -2 (IA) CLA-3 (FS) CLA -4 (ST) CLA -5 (QZ) CLA -6 (SE) CLA – 7 (ME) Marks -100 which will be
Thinking (10 marks) (10 marks) (10 marks) (5 marks) (5marks) (5marks) (15marks) weighted at 40%
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 30 20 10 15 15
Level 2 Understand 20 10 20 20 10 15 15
Level 3 Apply 20 20 20 20 20 20 20 20
Level 4 Analyze 20 20 20 20 20 20 20 20
Level 5 Evaluate 10 25 30 20 30 20 30 30
Level 6 Create 25 30 30
Total 100 % 100 % 100 % 100 % 100% 100% 100% 100 %

CLA1 - Cycle Test I, CLA - 2 Innovative Project Assignments, CLA3 - Field Study, CLA4 - Surprise Test, CLA5 - MCQ based quizzes,
CLA6 - Seminar papers, CLA7 - Model Examination

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 Course Designers

Experts from Industry Experts from Higher Technical Institutions Internal Experts

Mr. Venkatesh Ganapathy, Manager (Quality Control), Rane, Dr. Kannan, Professor, Annamalai University, Dr. S. Priya, Assistant Professor, Faculty of
Chennai Chidambaram Management, SRMIST, Kattankulathur

Mr. Sriram, Material Manager, Redington, Chennai Dr. Rajesh, Professor, Anna University, Chennai Dr. S. Jahira parveen, Assistant Professor, Faculty of
Management, SRMIST, Kattankulathur

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