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Factors Affect Perception

The document outlines various factors that affect perception, including intensity, changes, magnitude, repetition, attitudes, motives, interest, experience, expectations, contrast, and status. Each factor plays a significant role in how individuals perceive stimuli and situations based on their background and context. Understanding these factors can help in comprehending the complexities of human perception.

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10 views2 pages

Factors Affect Perception

The document outlines various factors that affect perception, including intensity, changes, magnitude, repetition, attitudes, motives, interest, experience, expectations, contrast, and status. Each factor plays a significant role in how individuals perceive stimuli and situations based on their background and context. Understanding these factors can help in comprehending the complexities of human perception.

Uploaded by

sradhanayak13
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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 Factors affect perception.

 Intensity
o The more intense something is, the more likely it is that it will be
perceived. For example, people are more likely to perceive a
loud noise rather than a quiet background noise.

 Changes
o When driving in a car, there are constant changes in visual
stimuli. So, what we see/perceive constantly changes.

 Magnitude
o The larger the size of an object, the more likely it is to be
seen/perceived.
 Repetition
o Repetition increases our sensitivity to the stimuli. This means
that we become more aware of stimuli because it has been
perceived frequently.
 Attitudes − Our attitudes towards anything or anyone have a great
impact on our perception. And our attitudes are developed around our
living background. Our childhood, our upbringing, and the nature of the
people around us form and nurture our attitudes. So our attitude
towards a particular target is one of the major factors that influence
perception.
 Motives − The motive behind anything helps to shape and sometimes
distort our perception. Suppose we go for an interview and the motive
behind the interview is to get an urgent job, we will perceive
everything to be decent and good, and if we already have many
options and our motive is to choose anyone among them, then we will
start encountering good aspects as well as bad aspects.
 Interest − We perceive the target as favorable and good if we have an
interest in it. For example, if we choose a particular college because it
offers scholarships, we will perceive it to be better than other colleges.
 Experience − Our experience and expertise also shape our
perceptions. A particular child can view a cartoon as the best thing to
enjoy, but a youngster may or may not have any interest in it; he or
she may like rock music instead of that, and an old person may not
have any interest in any of them. So years of experience shape and
modulate our perception towards anything.
 Expectations − Our expectations of anyone or anything affect our
perception. For example, the expectation of our parents with our exam
result makes them perceives differently with a particular situation. The
same goes for our expectations of our parents to understand our goals
in life and make them perceive us differently in a particular situation
 Contrast-As per contrast principle the external stimuli which stands
out against the background will receive more attention for example
plant safety signs with black littering on a yellow background or with
white littering on a red background are more attention-attracting.
 Status-Status held by an individual also influence his/her perception
about things on Researches suggest that people with high status often
exert more influence on the perception of an individual as compared to
those holding low status.

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