REPUBLIC OF KENYA

NATIONAL OCCUPATIONAL STANDARDS

FOR

BROADCAST JOURNALIST

LEVEL 6

TVET CDACC
P.O. BOX 15745-00100
NAIROBI
First published 2019

© 2019, TVET CDACC

All rights reserved. No part of these Occupational Standards may be reproduced,

distributed, or transmitted in any form or by any means, including photocopying,
recording, or other electronic or mechanical methods without the prior written permission
of the TVET CDACC, except in the case of brief quotations embodied in critical reviews
and certain other non-commercial uses permitted by copyright law. For permission
requests, write to the Council Secretary/CEO, at the address below:

Council Secretary/CEO
TVET Curriculum Development, Assessment and Certification Council
P.O. Box 15745–00100
Nairobi, Kenya
Email: info@tvetcdacc.go.ke

©2019, TVETCDACC 2
 FOREWORD
The provision of quality education and training is fundamental to the Government’s
overall strategy for social economic development. Quality education and training will
contribute to achievement Kenya’s development blue print and sustainable development
goals.

Reforms in the education sector are necessary for the achievement of Kenya Vision 2030
and meeting the provisions of the Constitution of Kenya 2010. The education sector had
to be aligned to the Constitution and this resulted in the formulation of the Policy
Framework for Reforming Education and Training. A key feature of this policy is the
radical change in the design and delivery of the TVET training. This policy document
requires that training in TVET be competency based, curriculum development be industry
led, certification be based on demonstration of competence and mode of delivery allows
for multiple entry and exit in TVET programmes.

These reforms demand that Industry takes a leading role in curriculum development to
ensure the curriculum addresses its competence needs. It is against this background that
these Occupational Standards were developed for the purpose of developing a
competency-based curriculum for Broadcast Journalism Level 6. These Occupational
Standards will also be the basis for assessment of an individual for competence
certification.

It is my conviction that these Occupational Standards will play a great role towards
development of competent human resource for the media sector’s growth and sustainable
development.

PRINCIPAL SECRETARY, VOCATIONAL AND TECHNICAL TRAINING

MINISTRY OF EDUCATION

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 PREFACE
Kenya Vision 2030 aims to transform the country into a newly industrializing, “middle-
income country providing a high quality life to all its citizens by the year 2030”. Kenya
intends to create a globally competitive and adaptive human resource base to meet the
requirements of a rapidly industrializing economy through life-long education and
training. TVET has a responsibility of facilitating the process of inculcating knowledge,
skills and attitudes necessary for catapulting the nation to a globally competitive country,
hence the paradigm shift to embrace Competency Based Education and Training (CBET).

The Technical and Vocational Education and Training Act No. 29 of 2013 and Sessional
Paper No. 14 of 2012 on Reforming Education and Training in Kenya, emphasized the
need to reform curriculum development, assessment and certification. This called for
shift to CBET to address the mismatch between skills acquired through training and skills
needed by industry as well as increase the global competitiveness of Kenyan labour force.

The TVET Curriculum Development, Assessment and Certification Council (TVET

CDACC), in conjunction with journalism Sector Skills Advisory Committee (SSAC)
have developed these Occupational Standards for a Broadcast Journalist. These
occupational standards will be the basis for development of competency-based
curriculum for Broadcast Journalism Level 6. These Standards will also be the basis for
assessment of an individual for competence certification.

The occupational standards are designed and organized with clear performance criteria
for each element of a unit of competency. These standards also outline the required
knowledge and skills as well as evidence guide.

I am grateful to the Council Members, Council Secretariat, journalism SSAC, expert

workers and all those who participated in the development of these occupational
standards.

CHAIRPERSON, TVET CDACC

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 ACKNOWLEDGMENT
These Occupational Standards were developed through combined effort of various
stakeholders from private and public organizations. I am sincerely thankful to the
management of these organizations for allowing their staff to participate in this course. I
wish to acknowledge the invaluable contribution of industry players who provided inputs
towards the development of these Standards.

I thank TVET Curriculum Development, Assessment and Certification Council (TVET

CDACC) for providing guidance on the development of these Standards. My gratitude
goes to the journalism Sector Skills Advisory Committee (SSAC) members for their
contribution to the development of these Standards. I thank all the individuals and
organizations who participated in the validation of these Standards.

I acknowledge all other institutions which in one way or another contributed to the
development of these Standards.

CHAIRPERSON
JOURNALISM SECTOR SKILLS ADVISORY COMMITTEE

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 TABLE OF CONTENTS
FOREWORD.......................................................................................................................ii
PREFACE...........................................................................................................................iii
ACKNOWLEDGMENT....................................................................................................iv
ABBREVIATIONS AND ACRONYMS............................................................................v
KEY TO UNIT CODE.......................................................................................................vi
OVERVIEW.......................................................................................................................ix
BASIC UNITS OF COMPETENCY...................................................................................1
DEMONSTRATE COMMUNICATION SKILLS.............................................................2
DEMONSTRATE NUMERACY SKILLS.........................................................................7
DEMONSTRATE DIGITAL LITERACY........................................................................14
DEMONSTRATE ENTREPRENEURIAL SKILLS....................................................20
DEMONSTRATE EMPLOYABILITY SKILLS..............................................................28
DEMONSTRATE ENVIRONMENTAL LITERACY.....................................................36
DEMONSTRATE OCCUPATIONAL SAFETY AND HEALTH PRACTICES............42
COMMON UNITS OF COMPETENCY..........................................................................48
APPLY MEDIA LAW.......................................................................................................49
DEMONSTRATE MEDIA ETHICS.................................................................................53
CORE UNITS OF COMPETENCY..................................................................................58
PRODUCE BROADCAST PROGRAMS.........................................................................59
PRODUCE BROADCAST NEWS...................................................................................64
EDIT BROADCAST PROGRAM....................................................................................68
PRESENT BROADCAST NEWS.....................................................................................72
DETERMINE BROADCAST EQUIPMENT AND STUDIO OPERATIONS................76
WRITE AND REPORT NEWS.........................................................................................79
PRODUCE FEATURE STORIES.....................................................................................85
CARRY OUT INVESTIGATIVE JOURNALISM...........................................................89
PRACTICE PHOTOJOURNALISM................................................................................93
APPLY MEDIA CONVERGENCE..................................................................................97
PLAN AND MANAGE JOURNALISM PROJECT.......................................................101
CONDUCT RESEARCH IN MASS COMMUNICATION...........................................105

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DEMONSTRATE MASS COMMUNICATION............................................................109
APPLY FUNDAMENTALS OF DIGITAL JOURNALISM.........................................113

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 ABBREVIATIONS AND ACRONYMS
A Control version
AIDS Acquired Immunodeficiency Syndrome
BC Basic Competency

BJ Broadcast Journalism

CBET Competency Based Education and Training

CC Common Competency

CDACC Curriculum Development Assessment Certification Council

CEO Council Secretary

CPU Central Processing Unit

CR Core Unit

HIV Acquired Immunodeficiency Virus

ICT Information Communication Technology

ME Media

OS Occupational Standard

OSH Occupational Safety and Health

PESTEL Political Environmental Social Technological Economic Legal

PPE Personal Protective Equipment

SOP Standard Operating Procedure

SSAC Sector Skills Advisory Committee

SWOT Strength Weakness Opportunity Threat

TVET Technical and Vocational Education and Training

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 KEY TO UNIT CODE

ME/OS/BJ/BC/01/6/A

Industry or sector

Occupational Standards

Occupational area

Type of competency

Competency number

Competency level

Version Control

©2019, TVETCDACC 9
 OVERVIEW
Broadcast Journalism level 6 consist of competencies that an individual must achieve to
enable him/her produce broadcast programs, produce broadcast news, edit broadcast
program, present broadcast news , determine broadcast equipment and studio operations,
write and report news, produce feature stories, carry out investigative journalism ,
practice photojournalism, apply media convergence, plan and manage journalism project,
conduct research in mass communication, demonstrate the understanding of mass
communication and apply fundamentals of digital journalism.

This qualification consists of the following basic, common and core competencies:

Basic Units of Competency

Unit Code Unit Title
ME/CU/BJ/BC/01/6/A Demonstrate communication skills
ME/CU/BJ/BC/02/6/A Demonstrate numeracy skills
ME/CU/BJ/BC/03/6/A Demonstrate digital literacy
ME/CU/BJ/BC/04/6/A Demonstrate entrepreneurial skills
ME/CU/BJ/BC/05/6/A Demonstrate employability skills
ME/CU/BJ/BC/06/6/A Demonstrate environmental literacy
ME/CU/BJ/BC/07/6/A Demonstrate occupational safety and health
practices

Common Units of Competency

Unit Code Unit Title
ME/CU/ BJ /CC/01/6/A Apply Media Law
ME/CU/ BJ /CC/02/6/A Demonstrate Media Ethics

Core Units of Competency

Unit Code Unit Title
ME/CU/BJ/CR/01/6/A Produce broadcast programs
ME/CU/BJ/CR/02/6/A Produce broadcast news
ME/CU/BJ/CR/03/6/A Edit broadcast program
ME/CU/BJ/CR/04/6/A Present broadcast news
ME/CU/BJ/CR/05/6/A Determine broadcast equipment and studio
operations
ME/CU/BJ/CR/06/6/A Write and report news
ME/CU/BJ/CR/07/6/A Produce feature stories

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ME/CU/BJ/CR/08/6/A Carry out investigative journalism
ME/CU/BJ/CR/09/6/A Practice photojournalism
ME/CU/BJ/CR/10/6/A Apply media convergence
ME/CU/BJ/CR/11/6/A Plan and manage journalism project
ME/CU/BJ/CR/12/6/A Conduct research in mass communication
ME/CU/BJ/CR/13/6/A Demonstrate the understanding of mass
communication
ME/CU/BJ/CR/14/6/A Apply fundamentals of digital journalism

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 BASIC UNITS OF COMPETENCY

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 DEMONSTRATE COMMUNICATION SKILLS

UNIT CODE: ME/OS/BJ/BC/01/6/A

UNIT DESCRIPTION
This unit covers the competencies required to demonstrate communication skills. It
involves meeting communication needs of clients and colleagues, developing
communication strategies, establishing and maintaining communication pathways,
conducting interviews, facilitating group discussion and representing the organization.

ELEMENTS AND PERFORMANCE CRITERIA

ELEMENT PERFORMANCE CRITERIA
These describe the These are assessable statements which specify the required level
key outcomes of performance for each of the elements.
which make up Bold and italicized terms are elaborated in the Range
workplace
function
1. Meet 1.1 Specific communication needs of clients and colleagues are
communication identified and met based on workplace requirements
needs of clients 1.2 Different communication approaches are identified and
and colleagues applied according to clients’ needs
1.3 Conflict is identified and addressed as per the standards of the
organization
2. Develop 2.1 Strategies for effective internal and external dissemination of
communication information are developed as per organization’s requirements
strategies 2.2 Special communication needs are considered in developing
strategies according workplace procedures
2.3 Communication strategies are analyzed, evaluated and
revised based the workplace needs
3. Establish and 3.1 Pathways of communication are established as per
maintain organization policy
communication 3.2 Pathways are maintained and reviewed according to
pathways organization procedures
4. Promote use of 4.1 Information is provided to all areas of the organization as per
communication strategy requirements

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 strategies 4.2 Effective communication techniques are articulated and
modeled according work requirements
4.3 Personnel are given guidance about adapting communication
strategies as per organization procedures
5. Conduct 5.1 A range of appropriate communication strategies are
interview employed in interview situations based on the workplace
requirements
5.2 Records of interviews are made and maintained in accordance
with organizational procedures
5.3 Effective questioning, listening and nonverbal communication
techniques are used as per needs
6. Facilitate 6.1 Mechanisms to enhance effective group interaction are
group identified and implemented according to workplace
discussion requirements
6.2 Strategies to encourage group participation are identified and
used as per organizations’ procedures
6.3 Meetings objectives and agenda are set and followed based on
workplace requirements
6.4 Relevant information is provided and feedback obtained
according to set protocols
6.5 Evaluation of group communication strategies is undertaken
in accordance with workplace guidelines
6.6 Specific communication needs of individuals are identified
and addressed as per individual needs
7. Represent the 5.1 7Relevant presentation are researched and presented based on
organization internal or external communication forums requirements
5.2 Presentation is delivered in a clear and sequential manner as
per the predetermined time
5.3 Presentation is made as per appropriate media
5.4 Difference views are respected based on workplace procedures
5.5 Written communication is done as per organizational
standards
5.6 Inquiries are responded according to organizational standard

RANGE

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This section provides work environment and conditions to which the performance criteria
apply. It allows for different work environment and situations that will affect
performance.

Variable Range
1. Communication  Language switch
strategies may  Comprehension check
include but not  Repetition
limited to:  Asking confirmation
 Paraphrase
 Clarification request
 Translation
 Restructuring
 Approximation
 Generalization
2. Effective group  Identifying and evaluating what is occurring within
interaction may an interaction in a nonjudgmental way
include but not  Using active listening
limited to:  Making decision about appropriate words, behavior
 Putting together response which is culturally
appropriate
 Expressing an individual perspective
 Expressing own philosophy, ideology and
background and exploring impact with relevance to
communication
3. Situations may  Establishing rapport
include but not  Eliciting facts and information
limited to:  Facilitating resolution of issues
 Developing action plans
 Diffusing potentially difficult situations

REQUIRED SKILLS AND KNOWLEDGE

This section describes the skills and knowledge required for this unit of competency.

Required Skills

The individual needs to demonstrate the following skills:

 Communication

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  Active listening
 Interpretation
 Negotiation
 Writing

Required Knowledge
The individual needs to demonstrate knowledge of:

 Communication process
 Dynamics of groups
 Styles of group leadership
 Key elements of communications strategy

EVIDENCE GUIDE

This provides advice on assessment and must be read in conjunction with the performance
criteria, required skills and knowledge and range.
1. Critical Assessment requires evidence that the candidate:
aspects of 1.1 Developed communication strategies to meet the
Competency organization requirements and applied in the workplace
1.2 Established and maintained communication pathways for
effective communication in the workplace
1.3 Used communication strategies involving exchanges of
complex oral information
2. Resource The following resources should be provided:
Implications 2.1 Access to relevant workplace or appropriately simulated
environment where assessment can take place
2.2 Materials relevant to the proposed activity or tasks
3. Methods of Competency in this unit may be assessed through:
Assessment 3.1 Direct observation
3.2 Oral questioning
3.3 Written texts
4. Context of Competency may be assessed:
Assessment 4.1 On-the-job
4.2 Off-the –job
4.3 During Industrial attachment
5. Guidance Holistic assessment with other units relevant to the industry
information

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 for sector, workplace and job role is recommended.
assessment

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 DEMONSTRATE NUMERACY SKILLS

UNIT CODE: ME/OS/BJ/BC/02/6/A

UNIT DESCRIPTION
This unit describes the competencies required to demonstrate numeracy skills. It
involves; applying a wide range of mathematical calculations for work; applying ratios,
rates and proportions to solve problems; estimating, measuring and calculating
measurement for work; using detailed maps to plan travel routes for work; using
geometry to draw and construct 2D and 3D shapes for work; collecting, organizing and
interpreting statistical data; using routine formula and algebraic expressions for work and
using common functions of a scientific calculator.

ELEMENTS AND PERFORMANCE CRITERIA

ELEMENT PERFORMANCE CRITERIA
These describe the key These are assessable statements which specify the required
outcomes which make level of performance for each of the elements.
up workplace function. Bold and italicized terms are elaborated in the Range.
1. Apply a wide 1.1 Mathematical information embedded in a range of
range of workplace tasks and texts is extracted as per workplace
mathematical procedures.
calculations for 1.2 Mathematical information is interpreted and
work comprehended as per job specifications
1.3 A range of mathematical and problem solving
processes are selected and used as per job specification
1.4 Different forms of fractions, decimals and percentages
are flexibly used as per SOPs
1.5 Calculation performed with positive and negative
numbers as per SOPs
1.6 Numbers are expressed as powers and roots and are
used in calculations as per SOPs
1.7 Calculations done using routine formulas as per SOPs
1.8 Estimation and assessment processes are used to check
outcome as per workplace procedures
1.9 Mathematical language is used to discuss and explain
the processes, results and implications of the task as
per workplace procedures

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 2. Use and apply 2.1 Information regarding ratios, rates and proportions
ratios, rates and extracted from a range of workplace tasks and texts as
proportions for per SOPs
work 2.2 Mathematical information related to ratios, rate and
proportions is analysed as per SOPs
2.3 Problem solving processes are used to undertake the
task as per workplace procedures
2.4 Equivalent ratios and rates are simplified as per SOPs
2.5 Quantities are calculated using ratios, rates and
proportions as per SOPS
2.6 Graphs, charts or tables are constructed to represent
ratios, rates and proportions as per SOPs
2.7 The outcomes reviewed and checked as per job
specifications
2.8 Information is record using mathematical language and
symbols as per workplace procedures
3. Estimate, 3.1 Measurement information embedded in workplace
measure and texts and tasks are extracted and interpreted as per job
calculate specifications
measurement for 3.2 Appropriate workplace measuring equipment are
work identified and selected as per job specifications
3.3 Accurate measurements are estimated and made as
per SOPs
3.4 The area of 2D shapes including compound shapes
are calculated as per SOPs
3.5 The volume of 3D shapes is calculated using relevant
formulas as per SOPs
3.6 Sides of right angled triangles are calculated using
Pythagoras’ theorem as per SOPs
3.7 conversions are perform between units of
measurement as per job specification
3.8 Problem solving processes are used to undertake the
task as per workplace Procedures
3.9 The measurement outcomes are reviewed and
checked as per workplace procedures
3.10 Information is recorded using mathematical language
and symbols appropriate for the task as per workplace
procedures

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 4. Use detailed 4.1 Different types of maps are identified and interpreted
maps to plan as per job requirements
travel routes for 4.2 Key features of maps are identified as per job
work requirements
4.3 Scales are identified and interpreted as per job
requirements
4.4 Scales are applied to calculate actual distances
4.5 Positions or locations are determined using directional
information as per job requirements
4.6 Routes are planned by determining directions and
calculating distances, speeds and times as per job
requirements
4.7 Information is gathered and identified and relevant
factors related to planning a route checked as per job
requirements
4.8 Relevant equipment is select and checked for
accuracy and operational effectiveness as per job
requirements
4.9 Task is planned and recorded using specialized
mathematical language and symbols appropriate for
the task as per job requirements
5. Use geometry to 5.1 A range of 2D shapes and 3D shapes and their uses in
draw 2D shapes work contexts is identified as per job specifications
and construct 3D 5.2 Features of 2D and 3D shapes are named and
shapes for work described as per job specifications
5.3 Types of angles in 2D and 3D shapes are identified as
per job specifications
5.4 Angles are drawn, estimated and measured using
geometric instruments as per job requirements
5.5 Angle properties of 2D shapes are named and
identified as per SOPs
5.6 Angle properties are used to evaluate unknown angles
in shapes as per SOPs
5.7 Properties of perpendicular and parallel lines are
applied to shapes as per SOPs
5.8 Understanding and use of symmetry is demonstrated
as per SOPs
5.9 Understanding and use of similarity is demonstrated

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 as per SOPs
5.10 The workplace tasks and mathematical processes
required are identified as per workplace procedures
5.11 2D shapes is drawn for work as per job specification
5.12 3D shapes is constructed for work as per job
specification
5.13 The outcomes are reviewed and checked as per
workplace procedures
5.14 Specialized mathematical language and symbols
appropriate for the task are used as per SOPs
6. Collect, organize, 6.1 Workplace issue requiring investigation are identified
and interpret as per workplace procedures
statistical data for 6.2 Audience / population / sample unit is determined as
work per workplace procedures as per workplace
procedures
6.3 Data to be collected is identified as per workplace
procedures
6.4 Data collection method is selected as per workplace
procedures
6.5 Appropriate statistical data is collected and organized
as per SOPs
6.6 Data is illustrated in appropriate formats as per SOPs
6.7 The effectiveness of different types of graphs are
compared as per SOPs
6.8 The summary statistics for collected data is calculated
as per SOPs
6.9 The results / findings are interpreted as per SOPs
6.10 Data is checked to ensure that it meets the expected
results and content as per workplace procedures
6.11 Information from the results including tables,
graphs and summary statistics is extracted and
interpreted as per workplace procedure
6.12 Mathematical language and symbols are used to
report results of investigation as per workplace
procedure
7. Use routine 7.1 Understanding of informal and symbolic notation,
formula and representation and conventions of algebraic
algebraic expressions is demonstrated as per SOPs

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 expressions for 7.2 Simple algebraic expressions and equations are
work developed as per job specification
7.3 Operate on algebraic expressions as per job
requirement
7.4 Algebraic expressions are simplified as per job
requirement
7.5 Substitution into simple routine equations is done as
per SOPs
7.6 Routine formulas used for work tasks are identified
and comprehended as per SOPs
7.7 Routine formulas are evaluate by substitution as per
SOPs
7.8 Routine formulas transposed as per SOPs
7.9 Appropriate formulas are identified and used for work
related tasks as per workplace procedures
7.10 Outcomes are checked and result of calculation used
as per workplace procedures
8. Use common 8.1 Required numerical information to perform tasks is
functions of a located as per job specification
scientific 8.2 The order of operations and function keys necessary
calculator for to solve mathematical calculation are determined as
work per job specification
8.3 Function keys on a scientific calculator are identified
and used as per SOPs
8.4 Estimations are referred to check reasonableness of
problem solving process as per workplace procedures
8.5 Appropriate mathematical language, symbols and
conventions are used to report results as per
workplace procedures

RANGE

This section provides work environments and conditions to which the performance
criteria apply. It allows for different work environments and situations that will affect
performance.

Variable Range

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 1. 2D shapes may  Triangles
include but not  Square
limited may include  Rectangle
but not limited to:  Triangle

REQUIRED SKILLS AND KNOWLEDGE

This section describes the skills and knowledge required for this unit of competency.

Required Skills
The individual needs to demonstrate the following skills:
 Measuring
 Logical thinking
 Computing
 Drawing of graphs
 Applying mathematical formulas
 Analytical

Required knowledge
The individual needs to demonstrate knowledge of:
 Types of common shapes
 Differentiation between two dimensional shapes / objects
 Formulae for calculating area and volume
 Types and purpose of measuring instruments
 Units of measurement and abbreviations
 Fundamental operations (addition, subtraction, division, multiplication)
 Rounding techniques
 Types of fractions
 Different types of tables and graphs
 Meaning of graphs, such as increasing, decreasing, and constant value
 Preparation of basic data, tables & graphs

EVIDENCE GUIDE
This provides advice on assessment and must be read in conjunction with the
performance criteria, required skills and knowledge and range.

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 1. Critical aspects Assessment requires evidence that the candidate:
of Competency 1. 1 Developed communication strategies to meet the
organization requirements and applied in the
workplace
1. 2 Established and maintained communication
pathways for effective communication in the
workplace
1. 3 Used communication strategies involving
exchanges of complex oral information
2. Resource The following resources should be provided:
Implications 2.1 Access to relevant workplace or appropriately
simulated environment where assessment can take
place
2.2 Materials relevant to the proposed activity or tasks
3. Methods of Competency in this unit may be assessed through:
Assessment 3.1 Observation
3.2 Oral questioning
3.3 Written test
3.4 Portfolio of Evidence
3.5 Interview
3.6 Third party report
4. Context of Competency may be assessed:
Assessment 4.1 On-the-job
4.2 Off-the –job
4.3 During Industrial attachment
5. Guidance Holistic assessment with other units relevant to the
information industry sector, workplace and job role is
for assessment recommended.

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 DEMONSTRATE DIGITAL LITERACY

UNIT CODE: ME/OS/BJ/BC/03/6/A

UNIT DESCRIPTION
This unit describes competencies required to demonstrate digital literacy. It involves,
identifying computer software and hardware, applying security measures to data,
hardware, and software in automated environment, applying computer software in
solving task, applying internet and email in communication at workplace, applying
desktop publishing in official assignments and preparing presentation packages.

ELEMENTS AND PERFORMANCE CRITERIA

ELEMENT PERFORMANCE CRITERIA

These describe the These are assessable statements which specify the required
key outcomes which level of performance for each of the elements.
make up workplace
function Bold and italicized terms are elaborated in the Range

1. Identify 1.1 Concepts of ICT are determined in accordance with

appropriate computer equipment
computer 1.2 Classifications of computers are determined in accordance
software and with manufacturers specification
hardware 1.3 Appropriate computer software is identified according to
manufacturer’s specification
1.4 Appropriate computer hardware is identified according to
manufacturer’s specification
1.5 Functions and commands of operating system are
determined in accordance with manufacturer’s
specification
2. Apply security 2.1 Data security and privacy are classified in accordance
measures to with the prevailing technology
data, hardware, 2.2 Security threats reidentified and control measures are
software in applied in accordance with laws governing protection of
automated ICT
environment 2.3 Computer threats and crimes are detected in accordance to
Information Management security guidelines

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 2.4 Protection against computer crimes is undertaken in
accordance with laws governing protection of ICT
3. Apply computer 3.1 Word processing concepts are applied in resolving
software in workplace tasks, report writing and documentation as per
solving tasks the job requirements
3.2 Word processing utilities are applied in accordance with
workplace procedures
3.3 Worksheet layout is prepared in accordance with work
procedures
3.4 Worksheet is built and data manipulated in the worksheet
in accordance with workplace procedures
3.5 Continuous data manipulated on worksheet is undertaken
in accordance with work requirements
3.6 Database design and manipulation is undertaken in
accordance with office procedures
3.7 Data sorting, indexing, storage, retrieval and security is
provided in accordance with workplace procedures
4. Apply internet 4.1 Electronic mail addresses are opened and applied in
and email in workplace communication in accordance with office
communication policy
at workplace 4.2 Office internet functions are defined and executed in
accordance with office procedures
4.3 Network configuration is determined in accordance with
office operations procedures
4.4 Official World Wide Web is installed and managed
according to workplace procedures
5. Apply Desktop 5.1 Desktop publishing functions and tools are identified in
publishing in accordance with manufactures specifications
official 5.2 Desktop publishing tools are developed in accordance with
assignments work requirements
5.3 Desktop publishing tools are applied in accordance with
workplace requirements
5.4 Typeset work is enhanced in accordance with workplace
standards
6. Prepare 6.1 Types of presentation packages are identified in
presentation accordance with office requirements
packages 6.2 Slides are created and formulated in accordance with
workplace procedures

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 6.3 Slides are edited and run-in accordance with work
procedures
6.4 Slides and handouts are printed according to work
requirements

RANGE
This section provides work environments and conditions to which the performance
criteria apply. It allows for different work environments and situations that will affect
performance.

Variable Range
1. Appropriate Collection of physical parts of a computer system such as:
computer  Computer case, monitor, keyboard, and mouse
hardware may  All the parts inside the computer case, such as the hard
include but not disk drive, motherboard and video card
limited to:

2. Data security and  Confidentiality of data

privacy may  Cloud computing
include but not  Integrity -but-curious data surfing
limited to:
3. Security and  Counter measures against cyber terrorism
control measures  Risk reduction
may include but  Cyber threat issues
not limited to:  Risk management
 Pass-wording
4. Security threats  Cyber terrorism
may include but  Hacking
not limited to:

REQUIRED SKILLS AND KNOWLEDGE

This section describes the skills and knowledge required for this unit of competency.

Required Skills

The individual needs to demonstrate the following skills:

 Analytical skills

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  Interpretation
 Typing
 Communication
 Computing (applying fundamental operations such as addition, subtraction,
division and multiplication)
 Using calculator
 Basic ICT skills

Required Knowledge
The individual needs to demonstrate knowledge of:
 Software concept
 Functions of computer software and hardware
 Data security and privacy
 Computer security threats and control measures
 Technology underlying cyber-attacks and networks
 Cyber terrorism
 Computer crimes
 Detection and protection of computer crimes
 Laws governing protection of ICT
 Word processing;
 Functions and concepts of word processing.
 Documents and tables creation and manipulations
 Mail merging
 Word processing utilities
 Spread sheets;
 Meaning, formulae, function and charts, uses and layout
 Data formulation, manipulation and application to cells

 Database;
 Database design, data manipulation, sorting, indexing,
storage retrieval and security
 Desktop publishing;
 Designing and developing desktop publishing tools
 Manipulation of desktop publishing tools
 Enhancement of typeset work and printing documents
 Presentation Packages;
 Types of presentation Packages

©2019, TVETCDACC 28
  Creating, formulating, running, editing, printing and
presenting slides and handouts
 Networking and Internet;
 Computer networking and internet.
 Electronic mail and world wide web
 Emerging trends and issues in ICT;
 Identify and integrate emerging trends and issues in ICT
 Challenges posed by emerging trends and issues
EVIDENCE GUIDE

This provides advice on assessment and must be read in conjunction with the performance
criteria, required skills and knowledge and range.
1. Critical Assessment requires evidence that the candidate:
Aspects of 1.1 Identified and controlled security threats
Competency 1.2 Detected and protected computer crimes
1.3 Applied word processing in office tasks
1.4 Designed, prepared work sheet and applied data to the cells
in accordance to workplace procedures
1.5 Opened electronic mail for office communication as per
workplace procedure
1.6 Installed internet and World Wide Web for office tasks in
accordance with office procedures
1.7 Integrated emerging issues in computer ICT applications
1.8 Applied laws governing protection of ICT
2. Resource The following resources should be provided:
Implications 2.1 Access to relevant workplace where assessment can take
place
2.2 Appropriately simulated environment where assessment
can take place
3. Methods of Competency may be assessed through:
Assessment 3.1 Observation
3.2 Oral questioning
3.3 Written test
3.4 Portfolio of Evidence
3.5 Interview
3.6 Third party report
4. Context of Competency may be assessed:
Assessment 4.1 On-the-job

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 4.2 Off-the –job
4.3 During Industrial attachment

5. Guidance Holistic assessment with other units relevant to the industry

information for sector, workplace and job role is recommended.
assessment

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 DEMONSTRATE ENTREPRENEURIAL SKILLS

UNIT CODE : ME/OS/BJ/BC/04/6/A

UNIT DESCRIPTION

This unit covers the competencies required to demonstrate understanding of

entrepreneurship. It involves demonstrating understanding of an entrepreneur,
entrepreneurship, and self-employment, identifying entrepreneurship opportunities,
creating entrepreneurial awareness, applying entrepreneurial motivation, developing
business innovative strategies and developing business plan.
ELEMENTS AND PERFORMANCE CRITERIA
ELEMENT PERFORMANCE CRITERIA
1. Demonstrate 1. 1 Entrepreneurs and Business persons are
understanding of an distinguished as per principles of
Entrepreneur entrepreneurship
1. 2 Types of entrepreneurs are identified as per
principles of entrepreneurship
1. 3 Ways of becoming an Entrepreneur are
identified as per principles of
Entrepreneurship
1. 4 Characteristics of Entrepreneurs are
identified as per principles of
Entrepreneurship
1. 5 Factors affecting Entrepreneurship
development are explored as per principles of
Entrepreneurship
2. Demonstrate 2. 1 Entrepreneurship and self-employment are
understanding of distinguished as per principles of
Entrepreneurship and self- entrepreneurship
employment 2. 2 Importance of self-employment is analysed
based on business procedures and strategies
2. 3 Requirements for entry into self-
employment are identified according to
business procedures and strategies
2. 4 Role of an Entrepreneur in business is
determined according to business procedures
and strategies

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 2. 5 Contributions of Entrepreneurs to National
development are identified as per business
procedures and strategies
2. 6 Entrepreneurship culture in Kenya is
explored as per business procedures and
strategies
2. 7 Born or made Entrepreneurs are distinguished
as per entrepreneurial traits
3. Identify Entrepreneurship 3.1 Sources of business ideas are identified as per
opportunities business procedures and strategies
3.2 Business ideas and opportunities are
generated as per business procedures and
strategies
3.3 Business life cycle is analysed as per business
procedures and strategies
3.4 Legal aspects of business are identified as per
procedures and strategies
3.5 Product demand is assessed as per market
strategies
3.6 Types of business environment are identified
and evaluated as per business procedures
3.7 Factors to consider when evaluating business
environment are explored based on business
procedure and strategies
3.8 Technology in business is incorporated as per
best practice
4. Create entrepreneurial 4.1 Forms of businesses are explored as per
awareness business procedures and strategies
4.2 Sources of business finance are identified as
per business procedures and strategies
4.3 Factors in selecting source of business
finance are identified as per business
procedures and strategies
4.4 Governing policies on Small Scale
Enterprises (SSEs) are determined as per
business procedures and strategies
4.5 Problems of starting and operating SSEs are
explored as per business procedures and

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 strategies
5.1 Internal and external motivation factors are
5. Apply entrepreneurial determined in accordance with motivational
motivation theories
5.2 Self-assessment is carried out as per
entrepreneurial orientation
5.3 Effective communications are carried out in
accordance with communication principles
5.4 Entrepreneurial motivation is applied as per
motivational theories

6. Develop innovative 6.1 Business innovation strategies are determined

business strategies in accordance with the organization strategies
6.2 Creativity in business development is
demonstrated in accordance with
business strategies
6.3 Innovative business strategies are
developed as per business principles
6.4 Linkages with other entrepreneurs are
created as per best practice
6.5 ICT is incorporated in business growth
and development as per best practice

7. Develop Business Plan 7.1 Identified Business is described as per

business procedures and strategies
7.2 Marketing plan is developed as per business
plan format
7.3 Organizational/Management plan is prepared
in accordance with business plan format
7.4 Production/operation plan in accordance with
business plan format
7.5 Financial plan is prepared in accordance with
the business plan format
7.6 Executive summary is prepared in accordance
with business plan format
7.7 Business plan is presented as per best practice

RANGE

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This section provides work environment and conditions to which the performance criteria
apply. It allows for different work environment and situations that will affect
performance.
Variable Range
1. Types of entrepreneurs may  Innovators
include but not limited to:  Imitators
 Craft
 Opportunistic
 Speculators
2. Characteristics of Entrepreneurs  Creative
may include but not limited to:  Innovative
 Planner
 Risk taker
 Networker
 Confident
 Flexible
 Persistent
 Patient
 Independent
 Future oriented
 Goal oriented

3. Requirements for entry into self-  Technical skills

employment may include but not  Management skills
limited to  Entrepreneurial skills
 Resources
 Infrastructure

4. Internal and external motivation  Interest

may include but not limited to:  Passion
 Freedom
 Prestige
 Rewards
 Punishment
 Enabling environment
 Government policies

5. Business environment may include  External

but not limited to:  Internal

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  Intermediate

6. Forms of businesses may include  Sole proprietorship

but not limited to:  Partnership
 Limited companies
 Cooperatives

7. Governing policies may include  Increasing scope for finance

but not limited to:  Promoting cooperation between
entrepreneurs and private sector
 Reducing regulatory burden on
entrepreneurs
 Developing IT tools for
entrepreneurs

8. Innovative business strategies may  New products

include but not limited to:  New methods of production
 New markets
 New sources of supplies
 Change in industrialization

REQUIRED SKILLS AND KNOWLEDGE

This section describes the skills and knowledge required for this unit of competency.

Required Skills
The individual needs to demonstrate the following skills:

 Analytical
 Management
 Problem-solving
 Root-cause analysis
 Communication

Required Knowledge
The individual needs to demonstrate knowledge of:
 Decision making
 Business communication
 Change management

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 Competition
 Risk
 Net working
 Time management
 Leadership
 Factors affecting entrepreneurship development
 Principles of Entrepreneurship
 Features and benefits of common operational practices, e. g., continuous
improvement (kaizen), waste elimination,
 Conflict resolution
 Health, safety and environment (HSE) principles and requirements
 Customer care strategies
 Basic financial management
 Business strategic planning
 Impact of change on individuals, groups and industries
 Government and regulatory processes
 Local and international market trends
 Product promotion strategies
 Market and feasibility studies
 Government and regulatory processes
 Local and international business environment
 Relevant developments in other industries
 Regional/ County business expansion strategies

EVIDENCE GUIDE
This provides advice on assessment and must be read in conjunction with the
performance criteria, required skills and knowledge and range.
1. Critical Aspects of 1. 1 Assessment requires evidence that the candidate:
Competency 1. 2 Distinguished entrepreneurs and businesspersons
correctly
1. 3 Identified ways of becoming an entrepreneur
appropriately
1. 4 Explored factors affecting entrepreneurship
development appropriately
1. 5 Analysed importance of self-employment
accurately
1. 6 Identified requirements for entry into self-
employment correctly

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 1. 7 Identified sources of business ideas correctly
1. 8 Generated Business ideas and opportunities
correctly
1. 9 Analysed business life cycle accurately
1. 10 Identified legal aspects of business correctly
1. 11 Assessed product demand accurately
1. 12 Determined Internal and external motivation
factors appropriately
1. 13 Carried out communications effectively
1. 14 Identified sources of business finance correctly
1. 15 Determined Governing policy on small scale
enterprise appropriately
1. 16 Explored problems of starting and operating SSEs
effectively
1. 17 Developed Marketing,
Organizational/Management,
Production/Operation and Financial plans
correctly
1. 18 Prepared executive summary correctly
1. 19 Determined business innovative strategies
appropriately
1. 20 Presented business plan effectively
2. Resource The following resources should be provided:
Implications 2.1 Access to relevant workplace where assessment
can take place
2.2 Appropriately simulated environment where
assessment can take place

3. Methods of 3.1 Written tests

Assessment 3.2 Oral questions
3.3 Third party report
3.4 Interviews
3.5 Portfolio of Evidence

4. Context of Competency may be assessed

Assessment 4.1 On-the-job
4.2 Off-the –job
4.3 During Industrial attachment
5. Guidance Holistic assessment with other units relevant to the

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 information for industry sector, workplace and job role is recommended.
assessment

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 DEMONSTRATE EMPLOYABILITY SKILLS

UNIT CODE: ME/OS/BJ/BC/05/6/A

UNIT DESCRIPTON
This unit covers competencies required to demonstrate employability skills. It involves
conducting self-management, demonstrating interpersonal communication, critical safe
work habits, leading a workplace team, planning and organizing work, maintaining
professional growth and development, demonstrating workplace learning, problem
solving skills and managing ethical performance.

ELEMENTS AND PERFORMANCE CRITERIA

ELEMENT PERFORMANCE CRITERIA

These describe the key These are assessable statements which specify the required
outcomes which make level of performance for each of the elements.
up workplace function.
Bold and italicized terms are elaborated in the Range

1. Conduct self- 1.1 Personal vision, mission and goals are formulated
management based on potential and in relation to organization
objectives
1.2 Emotional intelligence is demonstrated as per
workplace requirements.
1.3 Individual performance is evaluated and monitored
according to the agreed targets.
1.4 Assertiveness is developed and maintained based on
the requirements of the job.
1.5 Accountability and responsibility for own actions are
demonstrated based on workplace instructions.
1.6 Self-esteem and a positive self-image are developed
and maintained based on values.
1.7 Time management, attendance and punctuality are
observed as per the organization policy.
1.8 Goals are managed as per the organization’s objective
1.9 Self-strengths and weaknesses are identified based on
personal objectives
2. Demonstrate 2.1 Writing skills are demonstrated as per communication

©2019, TVETCDACC 39
 interpersonal policy
communication 2.2 Negotiation and persuasion skills are demonstrated as
per communication policy
2.3 Internal and external stakeholders’ needs are identified
and interpreted as per the communication policy
2.4 Communication networks are established based on
workplace policy
2.5 Information is shared as per communication policy

3. Demonstrate 3.1 Stress is managed in accordance with workplace policy.

critical safe work 3.2 Punctuality and time consciousness is demonstrated in
habits line with workplace policy.
3.3 Personal objectives are integrated with organization
goals based on organization’s strategic plan.
3.4 Resources are utilized in accordance with workplace
policy.
3.5 Work priorities are set in accordance to workplace goals
and objectives.
3.6 Leisure time is recognized and utilized in line with
personal objectives.
3.7 Drugs and substances of abuse are identified and
avoided based on workplace policy.
3.8 HIV and AIDS prevention awareness is demonstrated in
line with workplace policy.
3.9 Safety consciousness is demonstrated in the workplace
based on organization safety policy.
3.10 Emerging issues are identified and dealt with in
accordance with organization policy.
4. Lead a workplace 4.1 Performance targets for the team are set based on
team organization’s objectives
4.2 Duties are assigned in accordance with the organization
policy.
4.3 Forms of communication in a team are established
according to organization’s policy.
4.4 Team performance is evaluated based on set targets as
per workplace policy.
4.5 Conflicts are resolved between team members in line
with organization policy.

©2019, TVETCDACC 40
 4.6 Gender related issues are identified and mainstreamed
in accordance workplace policy.
4.7 Human rights and fundamental freedoms are identified
and respected as Constitution of Kenya 2010.
4.8 Healthy relationships are developed and maintained in
line with workplace.
5. Plan and organize 5.1 Work plans are prepared based on activities and budget.
work 5.2 Assigned tasks are interpreted and expectations
identified as per the workplace instructions.
5.3 Task occupational safety and health requirements are
identified and observed regulations.
5.4 Work resources are identified, mobilized, allocated and
utilized based on organization work plans.
5.5 Work activities are monitored and evaluated in line with
work plans and workplace policy.
5.6 Work plans are reviewed based on target and available
resources.
6. Maintain 6.1 Personal training needs are identified and assessed in
professional line with the requirements of the job.
growth and 6.2 Training and career opportunities are identified and
development utilized based on job requirements.
6.3 Resources for training are mobilized and allocated
based organizations and individual skills needs.
6.4 Licensees and certifications relevant to job and career
are obtained and renewed as per policy.
6.5 Work priorities and personal commitments are
balanced and managed based on requirements of the
job and personal objectives.
6.6 Recognitions are sought as proof of career
advancement in line with professional requirements.
7. Demonstrate 7.1 Learning opportunities are sought and managed based
workplace learning on job requirement and organization policy.
7.2 Improvement in performance is demonstrated based on
courses attended.
7.3 Application of learning is demonstrated in both
technical and non-technical aspects based on
requirements of the job
7.4 Time and effort is invested in learning new skills based

©2019, TVETCDACC 41
 on job requirements
7.5 Initiative is taken to create more effective and efficient
processes and procedures in line with workplace policy.
7.6 New systems are developed and maintained in
accordance with the requirements of the job.
7.7 Awareness of personal role in workplace innovation is
demonstrated based on requirements of the job.
8. Demonstrate 8.1 Creative, innovative and practical solutions are
problem solving developed based on the problem
skills 8.2 Independence and initiative in identifying and solving
problems is demonstrated based on requirements of the
job.
8.3 Team problems are solved as per the workplace
guidelines
8.4 Problem solving strategies are applied as per the
workplace guidelines
8.5 Problems are analyzed and assumptions tested as per the
context of data and circumstances
9. Manage ethical 9.1 Policies and guidelines are observed as per the
performance workplace requirements
9.2 Self-worth and professionalism is exercised in line with
personal goals and organizational policies
9.3 Code of conduct is observed as per the workplace
requirements
9.4 Integrity is demonstrated as per legal requirement

RANGE
This section provides work environment and conditions to which the performance criteria
apply. It allows for different work environment and situations that will affect
performance.

Variable Range

1. Drug and substance abuse Commonly abused

may include but not  Alcohol
limited to:  Tobacco
 Miraa

©2019, TVETCDACC 42
  Over-the-counter drugs
 Cocaine
 Bhang
 Glue
2. Feedback may include but  Verbal
not limited to:  Written
 Informal
 Formal
3. Relationships may include  Man/Woman
but not limited to:  Trainer/trainee
 Employee/employer
 Client/service provider
 Husband/wife
 Boy/girl
 Parent/child
 Sibling relationships

4. Forms of communication  Written

may include but not limited  Visual
to:  Verbal
 Non verbal
 Formal and informal
5. Team may include but not  Small work group
limited to:  Staff in a section/department
 Inter-agency group
6. Personal growth may  Growth in the job
include but not limited to:  Career mobility
 Gains and exposure the job gives
 Net workings
 Benefits that accrue to the individual as a
result of noteworthy performance
7. Personal objectives may  Long term
include but not limited to:  Short term
 Broad
 Specific
8. Trainings and career  Participation in training programs
opportunities may includes  Serving as Resource Persons in
but not limited to conferences and workshops
9. Resource may include may  Human

©2019, TVETCDACC 43
 but not limited to:  Financial
 Technology
10. Innovation may include but  New ideas
not limited to:  Original ideas
 Different ideas
 Methods/procedures
 Processes
 New tools
11. Emerging issues may  Terrorism
include but not limited to:  Social media
 National cohesion
 Open offices
12. Range of media for  Mentoring
learning may include but  peer support and networking
not limited to:  IT and courses

REQUIRED SKILLS AND KNOWLEDGE

This section describes the skills and knowledge required for this unit of competency.

Required Skills
The individual needs to demonstrate the following skills:
 Interpersonal
 Communication
 Critical thinking
 Organizational
 Negotiation
 Monitoring
 Evaluation
 Record keeping
 Problem solving
 Decision Making
 Resource utilization
 Resource mobilization

Required Knowledge
The individual needs to demonstrate knowledge of:
 Work values and ethics

©2019, TVETCDACC 44
  Company policies
 Company operations, procedures and standards
 Occupational Health and safety procedures
 Fundamental rights at work
 Workplace communication
 Concept of time
 Time management
 Decision making
 Types of resources
 Work planning
 Organizing work
 Monitoring and evaluation
 Record keeping
 Gender mainstreaming
 HIV and AIDS
 Drug and substance abuse
 Professional growth and development
 Technology in the workplace
 Innovation
 Emerging issues

EVIDENCE GUIDE

This provides advice on assessment and must be read in conjunction with the
performance criteria, required skills and knowledge and range.

1. 2. Critical aspects Assessment requires evidence that the candidate:

of Competency 1.1 Conducted self-management
1.2 Demonstrated interpersonal communication
1.3 Demonstrated critical safe work habits
1.4 Demonstrated the ability to lead a workplace team
1.5 Planned and organized work
1.6 Maintained professional growth and development
1.7 Demonstrated workplace learning
1.8 Demonstrated problem solving skills
1.9 Demonstrated the ability to manage performance ethically
3. 4. Resource The following resources should be provided:
Implications 2.1 Access to relevant workplace where assessment can take

©2019, TVETCDACC 45
 place
2.2 Appropriately simulated environment where assessment
can take place
5. 6. Methods of Competency in this unit may be assessed through:
Assessment 3.1 Observation
3.2 Oral questioning
3.3 Written test
3.4 Portfolio of Evidence
3.5 Interview
3.6 Third party report
7. 8. Context of Competency may be assessed:
Assessment 4.1 On-the-job
4.2 Off-the –job
4.3 During Industrial attachment
9. Guidance Holistic assessment with other units relevant to the industry
information for sector, workplace and job role is recommended.
assessment

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 DEMONSTRATE ENVIRONMENTAL LITERACY
UNIT CODE: ME/OS/BJ/BC/06/6/A

UNIT DESCRIPTION

This unit specifies the competencies required to demonstrate environmental literacy. It

involves, controlling environmental hazard and environmental pollution, demonstrating
sustainable resource use, evaluating current practices in relation to resource usage,
identifying environmental legislations/conventions for environmental concerns,
implementing specific environmental programs, monitoring activities on environmental
protection/Programs , analyzing resource use and developing resource conservation plans

ELEMENTS AND PERFORMANCE CRITERIA

ELEMENT PERFORMANCE CRITERIA

These describe the key These are assessable statements which specify the
outcomes which make up required level of performance for each of the elements.
workplace function. Bold and italicized terms are elaborated in the Range

1. Control environmental 1. 1 Storage methods for environmentally hazardous

hazard materials are strictly followed according to
environmental regulations and OSHS.
1. 2 Disposal methods of hazardous wastes are followed
according to environmental regulations and OSHS.
1. 3 PPE is used according to OSHS.
2. Control environmental 2.1 Environmental pollution control measures are
Pollution implemented in accordance with international
protocols.
2.2 Procedures for solid waste management are
observed according Environmental Management
and Coordination Act 1999
2.3 Methods for minimizing noise pollution is
complied with based on Noise and Excessive
Vibration Pollution and Control Regulations,
2009
3. Demonstrate sustainable 3.1 Methods for minimizing wastage are complied with

©2019, TVETCDACC 47
 resource use based on organizational waste management guide
3.2 Waste management procedures are employed
following principles of 3Rs (Reduce, Reuse,
Recycle)
3.3 Methods for economizing and reducing resource
consumption are practiced as per the Constitution
of Kenya 2010 Article 69 .
4. Evaluate current 4.1 Information on resource efficiency systems and
practices in relation to procedures are collected and provided as per work
resource usage groups/sector
4.2 Current resource usage is measured and recorded as
per work group
4.3 Current purchasing strategies are analyzed and
recorded according to industry procedures.
4.4 Current work processes to access information and
data is analyzed following enterprise protocol.
5. Identify environmental 5.1 Environmental legislations/conventions and local
legislations/conventions ordinances are identified according to the different
for environmental environmental aspects/impact
concerns 5.2 Industrial standard/environmental practices are
described according to the different environmental
concerns
6. Implement specific 6.1 Programs/Activities are identified according to
environmental programs organizations policies and guidelines.
6.2 Individual roles/responsibilities are
determined and performed based on the activities
identified.
6.3 Problems/constraints encountered are resolved in
accordance with organizations’ policies and
guidelines
6.4 Stakeholders are consulted based on company
guidelines
7. Monitor activities on 7.1 Activities are periodically monitored and Evaluated
Environmental according to the objectives of the environmental
protection/Programs program
7.2 Feedback from stakeholders are gathered and
considered in Proposing enhancements to the
program based on consultations

©2019, TVETCDACC 48
 7.3 Data gathered are analyzed based on Evaluation
requirements
7.4 Recommendations are submitted based on the
findings
7.5 Management support systems are set/established to
sustain and enhance the program
7.6 Environmental incidents are monitored and
reported to
7.7 concerned/proper authorities
8. Analyze resource use 8.1 All resource consuming processes are Identified as
per the organizational work plan
8.2 Quantity and nature of resource consumed is
determined based on processes
8.3 Resource flow is analyzed as per different parts of
the process.
8.4 Wastes are classified according to NEMA
regulations on waste management.
9. Develop resource 9.1. Efficiency of use/conversion of resources is
Conservation plans determined according to industry protocol.
9.2. Causes of low efficiency of use of resources are
Determined based on industry protocol.
9.3. Plans for increasing the efficiency of resource use
are developed based on findings.

RANGE

This section provides work environments and conditions to which the performance
criteria apply. It allows for different work environments and situations that will affect
performance.

Variable Range

1. PPE may include but  Mask

not limited to  Gloves
 Goggles
 Safety hat
 Overall
 Hearing protector

©2019, TVETCDACC 49
 2. Control measures  Methods for minimizing or stopping spread
may include but not and ingestion of airborne particles
limited to  Methods for minimizing or stopping spread
and ingestion of gases and fumes
 Methods for minimizing or stopping spread
and ingestion of liquid wastes

REQUIRED SKILLS AND KNOWLEDGE

This section describes the skills and knowledge required for this unit of competency.

Required Skills
The individual needs to demonstrate the following skills:

 Measuring
 Recording
 Analytical
 Monitoring
 Communication
 Writing

Required Knowledge

The individual needs to demonstrate knowledge of:

 PPEs
 Environmental regulations
 OSHS
 Pollution
 Waste management
 Principle of 3Rs
 Types of resources
 Techniques in measuring current usage of resources
 Environmental hazards
 Regulatory requirements

EVIDENCE GUIDE

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This provides advice on assessment and must be read in conjunction with the
performance criteria, required skills and knowledge and range.

1. Critical Assessment requires evidence that the candidate:

Aspects of
Competency 1.1 Controlled environmental hazard
1.2 Controlled environmental pollution
1.3 Demonstrated sustainable resource use
1.4 Evaluated current practices in relation to resource usage
1.5 Demonstrated knowledge of environmental legislations and
local ordinances according to the different environmental
issues /concerns.
1.6 Described industrial standard environmental practices
according to the different environmental issues/concerns.
1.7 Resolved problems/ constraints encountered based on
management standard procedures
1.8 Implemented and monitored environmental practices on a
periodic basis as per company guidelines
1.9 Recommended solutions for the improvement of the
program
1.10 Monitored and reported to proper authorities any
environmental incidents
2. Resource The following resources should be provided:
Implications
2.1 Workplace with storage facilities
2.2 Tools, materials and equipment relevant to the tasks (e.g.
Cleaning tools, cleaning materials, trash bags)
2.3 PPE, manuals and references
2.4 Legislation, policies, procedures, protocols and local
ordinances relating to environmental protection
2.5 Case studies/scenarios relating to environmental Protection
3 Methods of Competency in this unit may be assessed through:
Assessment 3.1 Observation
3.2 Oral questioning
3.3 Written test
3.4 Portfolio of Evidence
3.5 Interview
3.6 Third party report

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4 Context of Competency may be assessed
Assessment 4.1 On-the-job
4.2 Off-the –job
4.3 During Industrial attachment
5 Guidance Holistic assessment with other units relevant to the industry
information for sector, workplace and job role is recommended.
assessment

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 DEMONSTRATE OCCUPATIONAL SAFETY AND HEALTH PRACTICES

UNIT CODE: ME/OS/BJ/BC/07/6/A

UNIT DESCRIPTION
This unit specifies the competencies required to demonstrate occupational health and
safety practices. It involves identifying workplace hazards and risks, identifying and
implementing appropriate control measures to hazards and risks and implementing OSH
programs, procedures and policies/guidelines.

ELEMENTS AND PERFORMANCE CRITERIA

ELEMENT PERFORMANCE CRITERIA
These describe the key These are assessable statements which specify the
outcomes which make up required level of performance for each of the elements.
workplace function. Bold and italicized terms are elaborated in the Range
1. Identify workplace 1.1 Hazards in the workplace are identified based their
hazards and risk indicators
1.2 Risks and hazards are evaluated based on legal
requirements.
1.3 OSH concerns raised by workers are addressed as
per legal requirements.
2. Control OSH hazards 2.1 Hazard prevention and control measures are
implemented as per legal requirement.
2.2 Risk assessment is conducted and a risk matrix
developed based on likely impact.
2.3 Contingency measures, including emergency
procedures during workplace incidents and
emergencies are recognized and established in
accordance with organization procedures.
3. Implement OSH 3.1 Company OSH program are identified, evaluated and
programs reviewed based on legal requirements.
3.2 Company OSH programs are implemented as per
legal requirements.
3.3 Workers are capacity built on OSH standards and

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 procedures as per legal requirements
3.4 OSH-related records are maintained as per legal
requirements.

RANGE
This section provides work environments and conditions to which the performance
criteria apply. It allows for different work environments and situations that will affect
performance.

Variable Range
1. Hazards may include  Physical hazards – impact, illumination, pressure,
but not limited to: noise,
 vibration, extreme temperature, radiation
 Biological hazards- bacteria, viruses, plants,
parasites, mites, molds, fungi, insects
 Chemical hazards – dusts, fibers, mists, fumes,
smoke, gasses, vapors
 Ergonomics
 Psychological factors – over exertion/ excessive
force,
awkward/static positions, fatigue, direct pressure,
 varying metabolic cycles
 Physiological factors – monotony, personal
relationship, work out cycle
 Safety hazards (unsafe workplace condition) –
confined space, excavations, falling objects, gas
leaks, electrical, poor storage of materials and
waste, spillage, waste and debris
 Unsafe workers’ act (Smoking in off-limited
areas, Substance and alcohol abuse at work)
2. Indicators may include  Increased of incidents of accidents, injuries
but not limited to:  Increased occurrence of sickness or health
complaints/ symptoms
 Common complaints of workers related to OSH
 High absenteeism for work-related reasons

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3. OSH concerns may  Workers’ experience/observance on presence of
include but not limited work hazards
to:  Unsafe/unhealthy administrative arrangements
(prolonged work hours, no break time, constant
overtime, scheduling of tasks)
 Reasons for compliance/non-compliance to use of
PPEs or other OSH procedures/policies/guidelines
4. Safety gears /PPE  Arm/Hand guard, gloves
(Personal Protective  Eye protection (goggles, shield)
Equipment) may  Hearing protection (ear muffs, ear plugs)
include but not limited  Hair Net/cap/bonnet
to:  Hard hat
 Face protection (mask, shield)
 Apron/Gown/coverall/jump suit
 Anti-static suits
 High-visibility reflective vest
5. Appropriate risk  Appropriate risk controls in order of impact are as
controls follows:
may include but not  Eliminate the hazard altogether (i.e., get rid of the
limited to: dangerous machine)
 Isolate the hazard from anyone who could be
harmed (i.e., keep the machine in a closed room
and operate it remotely; barricade an unsafe area
off)
 Substitute the hazard with a safer alternative (i.e.,
replace the machine with a safer one)
 Use administrative controls to reduce the risk (i.e.,
train workers how to use equipment safely; train
workers about the risks of harassment; issue
signage)
 Use engineering controls to reduce the risk (i.e.,
attach guards to the machine to protect users)
 Use personal protective equipment (i.e., wear
 gloves and goggles when using the machine)
6. Contingency measures  Evacuation
may include but not  Isolation
limited to:  Decontamination
 (Calling designed) emergency personnel

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 7. Incidents and  Chemical spills
emergencies may  Equipment/vehicle accidents
include but not  Explosion
limited to:  Fire
 Gas leak
 Injury to personnel
 Structural collapse
 Toxic and/or flammable vapors emission.
8. OSH-related Records  Medical/Health records
may include but not  Incident/accident reports
limited to:  Sickness notifications/sick leave application
 OSH-related trainings obtained

REQUIRED SKILLS AND KNOWLEDGE

This section describes the skills and knowledge required for this unit of competency.

Required Skills
The individual needs to demonstrate the following skills:
 Communication
 Interpersonal
 Presentation
 Risk assessment
 Evaluation
 Critical thinking
 Problem solving
 Negotiation

Required Knowledge
The individual needs to demonstrate knowledge of:
 General OSH Principles
 Occupational hazards/risks recognition
 OSH organizations providing services on OSH evaluation and/or work
environment measurements (WEM)
 National OSH regulations; company OSH policies and protocols
 Systematic gathering of OSH issues and concerns
 General OSH principles
 National OSH regulations
 Company OSH and recording protocols, procedures and policies/guidelines

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  Training and/or counseling methodologies and strategies

EVIDENCE GUIDE
This provides advice on assessment and must be read in conjunction with the
performance criteria, required skills and knowledge and range.

1. Critical Assessment requires evidence that the candidate:

Aspects of 1.1 Identified hazards in the workplace based their indicators
Competency 1.2 Evaluated workplace hazards based on legal requirements.
1.3 Addressed OSH concerns raised by workers as per legal
requirements.
1.4 Implemented hazard prevention and control measures as per
legal requirement.
1.5 Conducted risk assessment as per legal requirement.
1.6 Developed risk matrix based on likely impact.
1.7 Recognized and established contingency measures in
accordance with organization procedures.
1.8 Identified, evaluated and reviewed company OSH program
based on legal requirements.
1.9 Implemented company OSH programs as per legal
requirements.
1.10 Capacity built workers on OSH standards and procedures
as per legal requirements
1.11 Maintained OSH-related records as per legal requirements.
2. Resource The following resources should be provided:
Implications 2.3 Access to relevant workplace where assessment can take
place
2.4 Appropriately simulated environment where assessment
can take place
3. Methods of Competency in this unit may be assessed through:
Assessment 3.1 Observation
3.2 Oral questioning
3.3 Written test
3.4 Portfolio of Evidence
3.5 Interview
3.6 Third party report
4. Context of Competency may be assessed:
Assessment 4.1 On-the-job

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 4.2 Off-the –job
4.3 During Industrial attachment
5. Guidance Holistic assessment with other units relevant to the industry
information for sector, workplace and job role is recommended.
assessment

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 COMMON UNITS OF COMPETENCY

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 APPLY MEDIA LAW
UNIT CODE: ME/OS/BJ/CR/01/6/A
UNIT DESCRIPTION
This unit specifies the competencies required to demonstrate media law .It involves
demonstrating media law, determining human rights, applying law of defamation,
determining contempt of court, determining invasion of privacy, applying copyright laws
and determining laws governing media practice.
ELEMENTS AND PERFORMANCE CRITERIA
ELEMENT PERFORMANCE CRITERIA
These describe the key These are assessable statements which specify the
outcomes which make up required level of performance for each of the
workplace function. elements.
Bold and italicized terms are elaborated in the
range.
1. Demonstrate media 1.1 Media laws are identified as per the SOPs.
Law 1.2 Nature of law is determined as per the
Constitution of Kenya 2010 (COK, 2010)
1.3 The sources of law are identified as per COK,
2010
1.4 The purpose the law is identified as per COK,
2010
1.5 Laws are classified as per COK, 2010.

2. Determine Human 2.1 Human rights are identified as per the

Rights Universal Declaration of Human Rights
2.2 Effects of Human rights are determined as per
the Universal Declaration of Human Rights
2.3 Context of human rights in media is
established as per the Universal Declaration of
Human Rights
2.4 Human rights are evaluated and reviewed as
per SOPs.
2.5 Human rights are reviewed and approved as
per SOPs

3. Apply law of 3.1 Features of defamation are identified as per

defamation media law

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 3.2 Methods of discharging defamation are
determined as per media law
3.3 Impacts of defamation are established as per
the media law
3.4 Remedies to defamation are determined as per
media law
4. Determine Contempt 4.1 Contempt of court is identified as per the penal
of court code of conduct
4.2 Validity of court order is determined as per the
penal code of conduct
4.3 Knowledge of court order is established based
on the respondent
4.4 Impacts of contempt of court are determined
as per the penal code of conduct

5. Determine Invasion of 5.1 Intrusion of solitude is determined as per the

Privacy SOPs
5.2 Appropriation of names or likeness is
established as per SOPs
5.3 Public disclosure of private facts is identified
as per SOPs
5.4 False light is determined as per the SOPs
6. Apply Copyright laws 6.1 Categories of copyright laws are identified as
per the Copyright laws
6.2 Infringement of copyright laws is established
as per the Copyright laws

7. Apply Laws 7.1. Access to information is determined as

Governing Media per the Kenya Data protection is established
practice Information Communication Act
7.2. Accreditation of professional
practitioners is determined as per Media
Council of Kenya Act
7.3. Internal code of ethics are promoted as
per Media Houses Internal Code of Conduct

RANGE

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This section provides work environments and conditions to which the performance
criteria apply. It allows for different work environment and situations that will affect
performance.
Variable Range
1. Universal declaration of  Freedom of expression
human rights may include  Right to access of information
but not limited to:  Freedom of the media
2. Infringement may include  Actively break the terms of law
but not limited to:  Act so as to undermine the law
 Limit someone’s rights or freedom

REQUIRED SKILLS AND KNOWLEDGE

This section describes the skills and knowledge required for this unit of competency.
Required skills
The individual needs to demonstrate the following skills:
 Communication
 ICT
 Interpersonal
 Public relations
 Planning
Required knowledge
The individual needs to demonstrate knowledge of:
 Media regulations and policies
 Media code of ethics
 Human rights
 Current affairs
EVIDENCE GUIDE
This provides advice on assessment and must be read in conjunction with the
performance criteria, required skills and knowledge and range.

1. Critical Aspects Assessment requires evidence that the candidate:

of Competency 1.1 Demonstrated media law
1.2 Demonstrated the ability to determine human
rights
1.3 Demonstrated the ability to apply law of
defamation
1.4 Demonstrated the ability to determine contempt

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 of court
1.5 Demonstrated the ability to determine invasion of
privacy
1.6 Demonstrated the ability to apply copyright laws
1.7 Demonstrated the ability to apply laws governing
media practice

2. Resource The following resources should be provided:

Implications 2.1 Access to relevant workplace where assessment can
take place
2.2 Appropriately simulated environment where
assessment can take place
3. Methods of Competency may be assessed through:
Assessment 3.1 Interview
3.2 Written tests
3.3 Third party reports

4. Context of Competency may be assessed on:

Assessment 4.1 On the job
4.2 Off the job
4.3 During industrial attachment
5. Guidance Holistic assessment with other units relevant to the industry
information for subsector, workplace and job roles is recommended.
assessment

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 DEMONSTRATE MEDIA ETHICS

UNIT CODE: ME/OS/BJ/CC/02/6/A

UNIT DESCRIPTION
This unit specifies the competencies required to demonstrate media ethics .It involves
determining ethical principles, applying media ethics, evaluating code of ethics,
determining ethical issues in entertainment, determining media censorship, determining
conflict of interest, determining media plagiarism and applying digital media ethics

ELEMENTS AND PERFORMANCE CRITERIA

ELEMENT PERFORMANCE CRITERIA
These describe the key These are assessable statements which specify the
outcomes which make up required level of performance for each of the
workplace function. elements.
Bold and italicized terms are elaborated in the
range.
1. Determine ethical 1.1 Ethical Principles are identified as per standard
principles operating procedures (SOPs)
1.2 Ethical Principles are analysed as per the SOPs.
1.3 Ethical Principles are applied as per the SOPs.

2. Apply media ethics 2.1 Media Ethics are identified as per standard
operating procedures (SOPs)
2.2 Media ethics are analysed as per the SOPs.
2.3 Media ethics theories are determined as per the
SOPs
2.4 Media ethics are applied as per the SOPs
3. Evaluate code of ethics 3.1 Code of ethics are identified as per SOPs
3.2 Code of ethics are classified as per SOPs
3.3 Code of ethics are applied in media as per the
Journalism code of ethics
4. Determine ethical 4.1 Ethical issues in entertainment in Media are
issues in entertainment identified as per Kenya Information and
in media Communication Act 2015

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 4.2 Ethical issues in entertainment in Media issues
are classified as per the Media Council Act 2013
4.3 Ethical issues in entertainment in Media are
analysed as per the Media Council Act 2013

5. Determine media 5.1 Media censorship contexts are identified as per

censorship SOPs
5.2 Media censorship is applied in the identified
contexts as per SOPs
6. Determine conflict of 6.1 Conflict of interest categories are identified
interest 6.2 Conflict of interest in media are analysed as per
the SOPs
7. Determine media 7.1 Categories of plagiarism are identified as per the
plagiarism APA publication manual
7.2 Plagiarism in Media are analyses as per the SOPs
8. Apply digital media 8.1 Digital Media ethics are identified as per the
ethics Journalism code of ethics
8.2 Digital Media ethics models are analysed as per
the Journalism code of ethics
8.3 Digital Media ethics are applied as per the SOPs
RANGE
This section provides work environments and conditions to which the performance
criteria apply. It allows for different work environment and situations that will affect
performance.
Variable Range
1. Ethical principles may  Respect for Persons
include but not limited  Beneficence
to  Justice
 Non-Malfeasance

2. Journalism code of  SPJ Code of Ethics

ethics may include but  American Society of News Editors
not limited to  Media Council Act 2013

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 3. Conflict of interest  Nepotism
may include but not  Self-dealing
limited to  Actual conflict of interest
 Potential conflict of interest
 Perceived conflict of interest
 Conflict of duty
4. Plagiarism may  Self-plagiarism
include but not limited  Accidental Plagiarism
 Mosaic Plagiarism
 Direct Plagiarism

REQUIRED SKILLS AND KNOWLEDGE

This section describes the skills and knowledge required for this unit of competency.
Required skills
The individual needs to demonstrate the following skills:
 Communication
 ICT
 Interpersonal
 Public relations
 Planning
 Budgeting
 Creativity
 Innovation
 Multi-media
Required knowledge
The individual needs to demonstrate knowledge of:
 Media regulations and policies
 Media code of ethics
 Current affairs
 Technological savvy
EVIDENCE GUIDE
This provides advice on assessment and must be read in conjunction with the
performance criteria, required skills and knowledge and range.

1. Critical Aspects Assessment requires evidence that the candidate:

of Competency 1.1 Determined ethical principles

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 1.2 Applied media ethics
1.3 Evaluated code of ethics
1.4 Determined ethical issues in entertainment in media
1.5 Determined media censorship
1.6 Determined conflict of interest
1.7 Determined media plagiarism
1.8 Applied digital media Ethics

2. Resource The following resources should be provided:

Implications 2.1 Access to relevant workplace where assessment can
take place
2.2 Appropriately simulated environment where
assessment can take place
3. Methods of Competency may be assessed through:
Assessment 3.1 Interview
3.2 Observation
3.3 Written tests
3.4 Third party reports
4. Context of Competency may be assessed on:
Assessment 4.1 On the job
4.2 Off the job
4.3 During industrial attachment
5. Guidance Holistic assessment with other units relevant to the industry
information for subsector, workplace and job roles is recommended.
assessment

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 CORE UNITS OF COMPETENCY

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 PRODUCE BROADCAST PROGRAMS
UNIT CODE: ME/OS/BJ/CR/01/6/A
UNIT DESCRIPTION
This unit specifies the competencies required to produce broadcast programs. It involves
determining broadcast equipment, recording audio programs, producing audio programs,
recording video programs; produce video programs and directing broadcast programs

ELEMENTS AND PERFORMANCE CRITERIA

ELEMENT PERFORMANCE CRITERIA
These describe the key outcomes which These are assessable statements which specify
make up workplace function. the required level of performance for each of the
elements.
Bold and italicized terms are elaborated in the
range.
1. Determine broadcast equipment 1.1 Broadcast environment is identified based on
the organizational objectives.
1.2 Broadcast equipment is identified as per the
organization ‘activities.
1.3 Bbroadcast equipment is established as per
standard operating procedures (SOPs).

2. Record audio programs 2.1 Audio program is identified as per the

editorial policies.
2.2 Audio recording environment is established
as per the SOPs.
2.3 Audio recording equipment is selected as per
work place needs.
2.4 Audio recording equipment is set up as per
the SOPs.
2.5 Audio program is captured as per
organization guidelines.

3. Produce audio programs 3.1 Audio programs are identified as per the
organization policies.
3.2 Resources required are established and their
availability secured as per organization
policies.

©2019, TVETCDACC 69
 3.3 Audio programs are scripted as per the
organizational objectives.
3.4 Audio programs are directed and recorded as
per the script.
4. Record video programs 4.1 Video programs are identified as per the
editorial policies.
4.2 Video recording environment is established
as per the SOPs.
4.3 Video recording equipment is selected as per
work place needs.
4.4 Video recording equipment is set up as per
the SOPs.
4.5 Video program is captured as per
organization guidelines.

5. Produce video programs 5.1 Video program are identified as per the
organization policies.
5.2 Resource required is established and their
availability secured as per organization
policies.
5.3 Video programs are scripted as per the
organizational objectives.
5.4 Video programs are directed and recorded as
per the script.
6. Direct broadcast programs 6.1 Broadcast programs are selected as per
the organizational objectives.
6.2 Broadcast programs scripts are identified as
per the programming schedule.
6.3 Broadcast programs scripts are analysed as
per the organizational guidelines.
6.4 Broadcast programs are planned based on the
script
6.5 Broadcast programs are produced as per the
organizational policy

RANGE

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This section provides work environments and conditions to which the performance
criteria apply. It allows for different work environment and situations that will affect
performance.
Variable Range
1. Audio programs  Interviews
may include but  Music
not limited to:  Commercials
 Dramas
 news
2. Resource may  human
include but not  financial
limited to:  technical
 physical
3. Video programs  documentaries
may include but  talk- shows
not limited to:  music
 commercials
 drama
 news
4. Broadcast  video
programs may  audio
include but not
limited to:
1. Critical Assessment requires evidence that the candidate:
Aspects of 1.1 Demonstrated the ability to use broadcast
Competency equipment
1.2 Demonstrated the ability to record audio programs
1.3 Demonstrated the ability to reduce audio programs
1.4 Demonstrated the ability to record video programs
1.5 Demonstrated the ability to produce video
programs
1.6 Demonstrated the ability to direct broadcast
programs
2. Resource The following resources should be provided:
Implications 2.1 Access to relevant workplace where assessment
can take place
2.2 Appropriately simulated environment where
assessment can take place

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 3. Methods of Competency may be assessed through:
Assessment 3.1 Interview
3.2 Observation
3.3 Written tests
4. Context of Competency may be assessed on:
Assessment 4.1 On the job
4.2 Off the job
4.3 During industrial attachment
5. Guidance Holistic assessment with other units relevant to the
information industry subsector, workplace and job roles is
for assessment recommended.

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 PRODUCE BROADCAST NEWS
UNIT CODE: ME/OS/BJ/CR/02/6/A
UNIT DESCRIPTION
This unit specifies the competencies required to produce broadcast news. It involves
preparing broadcast news script, establishing broadcast team, recording broadcast news
stories, conducting news production process, determining newscast structure, producing
radio news and producing television news.
ELEMENTS AND PERFORMANCE CRITERIA
ELEMENT PERFORMANCE CRITERIA
These describe the key outcomes These are assessable statements which specify
which make up workplace the required level of performance for each of the
function. elements.
Bold and italicized terms are elaborated in the
range.
1. Prepare broadcast news 1.1 News script is identified based on the
script programming schedule.
1.2 News scripts are drafted based on type of
news.
1.3 Drafted news script is reviewed based on
the programming schedule.

2.1 News program is identified based on the

2. Establish broadcast team programming schedule.
2.2 Competent personnel are identified based
on the type of news.
2.3 Broadcast team is established per the
competencies.
3. Record broadcast news 3.1 News production styles and techniques are
stories determined.
3.2 Broadcast news stories sources are
identified based on the news values.
3.3 News stories are gathered based on the
news values.
3.4 News story are recorded as per
organizational requirement.

4. Conduct news production 4.1 News stories are evaluated based on the

©2019, TVETCDACC 73
 process news values.
4.2 News stories voice-overs are scripted.
4.3 Newscaster’s scripts and lead-ins are
scripted according to news copy format.
4.4 News script is voiced.
4.5 News bulletin structure is determined.
4.6 News bulletin is consolidated based on the
news values.
5. Determine newscast 5.1 Stories are evaluated based on content and
structure length.
5.2 News stories are developed based on
accuracy and immediacy.
5.3 Newscasters are coached based on story
value.
5.4 Stories are stacked into autocue according
to its importance.
6. Produce radio news 6.1 Radio news story is identified as per the
organization policies.
6.2 Resources required are established and
their availability secured as per
organization policies.
6.3 Radio news is scripted as per the
organizational objectives.
6.4 Radio news is directed and recorded as per
the script.
7. Produce television news 7.1 Television news is identified as per the
organization policies.
7.2 Television news production resources are
established and their availability secured
as per organization policies
7.3 Television news is scripted as per the
organizational objectives.
7.4 Television news is directed and recorded
as per the script.

RANGE

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This section provides work environments and conditions to which the performance
criteria apply. It allows for different work environment and situations that will affect
performance.
Variable Range
1. News  Mini documentary
script may  Reader copy
include  Voice-overs
but not  Lead-ins
limited to:  Nuts-up
2. Television  human
news  financial
production  technical
resources  physical
may
include
but not
limited to:
REQUIRED SKILLS AND KNOWLEDGE
This section describes the skills and knowledge required for this unit of competency.
Required skills
The individual needs to demonstrate the following skills:
 Communication
 ICT
 Interpersonal
 Public relations
 Planning
 Budgeting
 Creativity
 Innovation
 Multi-media
 Analytical
 Good judgement
 Poise

Required knowledge

The individual needs to demonstrate knowledge of:

 Media regulations and policies
 Media code of ethics

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  Security and safety
 Current affairs

EVIDENCE GUIDE
This provides advice on assessment and must be read in conjunction with the
performance criteria, required skills and knowledge and range.

1. Critical Aspects Assessment requires evidence that the candidate:

of Competency 1.1 Demonstrated the ability to write news Broadcast script.
1.2 Demonstrated the ability to establish news broadcast
team.
1.3 Determined news production styles and techniques
1.4 Demonstrated the ability to produce news broadcast
stories
1.5 Demonstrated the ability to determine newscast structure
1.6 Demonstrated the ability to produce radio news
1.7 Demonstrated the ability to produce television news

2. Resource The following resources should be provided:

Implications 2.1 Access to relevant workplace where assessment can
take place
2.2 Appropriately simulated environment where
assessment can take place
3. Methods of Competency may be assessed through:
Assessment 3.1 Interview
3.2 Observation
3.3 Written tests
3.4 Third party reports

4. Context of Competency may be assessed on:

Assessment 4.1 On the job
4.2 Off the job
4.3 During industrial attachment
5. Guidance Holistic assessment with other units relevant to the industry
information for subsector, workplace and job roles is recommended.
assessment

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 EDIT BROADCAST PROGRAM
UNIT CODE: ME/OS/BJ/CR/03/6/A

UNIT DESCRIPTION
This unit specifies the competencies required to edit broadcast program. It involves
determining broadcast editing hardware and software, determining audio and video
formats, editing audio programs, editing video programs, packaging audio stories,
packaging video stories, editing multi-media programs and archiving broadcast content.

ELEMENTS AND PERFORMANCE CRITERIA

ELEMENT PERFORMANCE CRITERIA
These describe the key These are assessable statements which specify the
outcomes which make up required level of performance for each of the
workplace function. elements.
Bold and italicized terms are elaborated in the
range.
1. Determine broadcast 1.1 Broadcast editing tools are identified as per the
editing hardware and SOPs.
software 1.2 Scope of the editing task is determined based on
workplace requirements.
1.3 Broadcast editing hhardware is selected.
1.4 Broadcast editing software is selected.

2.1 Compatibility of file formats and hardware are

2. Determine audio and established as per the SOPs.
video formats 2.2 Compatibility of file formats and software are
established as per the SOP.
2.3 Audio and videos formats are established as per
the SOPs.

3. Edit audio files 3.1 Aaudio programs are identified.

3.2 Scripts for audio programs are analyzed
according to organizational guidelines.
3.3 Audio files are imported from the source as per
the SOPs.
3.4 Imported audio files are edited on the selected
software as per the SOPs.

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 3.5 Edited audio programs are exported in a
compatible format as per the SOPs.

4. Edit video files 4.1 Video programs are identified.

4.2 Scripts for video programs are analyzed.
4.3 Video file are imported from the source as per
the SOPs.
4.4 Imported video files are edited as per the SOPs.
4.5 Edited video programs are rendered/exported as
per the SOPs.

5. Package audio stories 5.1 Broadcast platforms are established based

organizational structure.
5.2 Storage devices and their capacity are
established.
5.3 Audio files are packaged based on the channel.
6. Package video stories 6.1 Broadcast platforms are established based
organizational structure.
6.2 Storage devices and their capacity are established.
6.3 Video files are packaged based on the channel.
7. Edit multi-media 7.1. Multi-media content are identified.
programs 7.2. Scripts for multi-media programs are prepared
as per the SOPs.
7.3. Multimedia processes and tools are
established as per the SOPs.
7.4. Multimedia editing processes are executed as
per the SOPs.

8. Archive broadcast 8.1. Broadcast content is established based on the

content organizational objectives.
8.2. Storage facilities are established based on the
organizational structure.
8.3. Broadcast content is digitized based on the
format.
8.4. Digitized content is catalogued as per work
place guideline.
8.5. Digitized content is encrypted as per work
place guideline.

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RANGE
This section provides work environments and conditions to which the performance
criteria apply. It allows for different work environment and situations that will affect
performance.
Variable Range
1. Audio programs  News
may include but  Interviews
not limited to:  Music
 Commercials
 Dramas
 Documentaries
2. Video programs  News
may include but  interviews
not limited to:  music
 Commercials
3. Multi-media  Graphics
content may  Audio
include but not  Video
limited to:  Text
4. Storage facilities  (SD cards
may include but  Hard-disk
not limited to:  Servers
 Cloud
 DV-CAMS
REQUIRED SKILLS AND KNOWLEDGE
This section describes the skills and knowledge required for this unit of competency.
Required skills
The individual needs to demonstrate the following skills:
 Communication
 ICT
 Interpersonal
 Public relations
 Planning
 Creativity
 Innovation
 Multi-media

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  Good judgement
 Analytical
Required knowledge
The individual needs to demonstrate knowledge of:
 Media regulations and policies
 Media code of ethics
 Security and safety
 Current affairs
 Technological savvy

EVIDENCE GUIDE
This provides advice on assessment and must be read in conjunction with the
performance criteria, required skills and knowledge and range.

1. Critical Aspects Assessment requires evidence that the candidate:

of Competency 1.1 Demonstrated the ability to
1.2 Determined multimedia editing hardware and software.
1.3 Determined multimedia formats
1.4 Demonstrated the ability to edit audio files
1.5 Demonstrated the ability to edit video files
1.6 Demonstrated the ability to edit text and graphics files
1.7 Archived multimedia content

2. Resource The following resources should be provided:

Implications 2.1 Access to relevant workplace where assessment can
take place
2.2 Appropriately simulated environment where
assessment can take place

3. Methods of Competency may be assessed through:

Assessment 3.1 Interview
3.2 Observation
3.3 Written tests
3.4 Produced package

4. Context of Competency may be assessed on:

Assessment 4.1 On the job
4.2 Off the job

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 4.3 During industrial attachment
5. Guidance Holistic assessment with other units relevant to the industry
information for subsector, workplace and job roles is recommended.
assessment

PRESENT BROADCAST NEWS

UNIT CODE: ME/OS/BJ/CR/04/6/A
UNIT DESCRIPTION
This unit specifies the competencies required to present broadcast news. It involves
preparing news presentations, determining presentation styles, preparing presentation
interviews, determining presentation technique, undergoing voice training and streaming
broadcast news.
ELEMENTS AND PERFORMANCE CRITERIA
ELEMENT PERFORMANCE CRITERIA
These describe the key outcomes which These are assessable statements which
make up workplace function. specify the required level of performance
for each of the elements.
Bold and italicized terms are elaborated in
the range.
1. Prepare news presentations 1.1 News script is analyzed based on the
content.
1.2 Research on the news content is
conducted
1.3 News presentations are rehearsed based
on the content.
1.4 Make-up is done as per the SOPs.
2. Determine presentation styles 2.1 Types of broadcast news are
determined.
2.2 Broadcast presentation methods are
established.
3. Prepare presentation Interviews 3.1 Research on the interviewee(s) is
conducted based on topic.
3.2 Interview script is drafted according to
organization guidelines.
3.3 In-news interviews are scheduled as per
the news bulletin.
4. Determine presentation 5.4 News presentation style is established

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 technique based on the in-house guidelines.
5.5 Correct diction is established
5.6 Body language and posture
5.7 Script is customized

5. Undergo voice training 6.1 Resonance test is conducted as per the

SOPs.
6.2 Pitch and intonation is managed as per
the SOPs.
6.3 Voice projection is tested as per the
SOPs.

6. Stream broadcast news 6.1 Technical setup is conducted as per

the organization guidelines.
6.2 Broadcast range is established as per
the SOPs.
6.3 News stories are linked based on the
sequence.
6.4 News broadcast is presented.

RANGE
This section provides work environments and conditions to which the performance
criteria apply. It allows for different work environment and situations that will affect
performance.
Variable Range
1. Technical set-up may  Lighting
include but not  Camera
limited to:  audio devices
REQUIRED SKILLS AND KNOWLEDGE
This section describes the skills and knowledge required for this unit of competency.
Required skills
The individual needs to demonstrate the following skills:
 Communication
 ICT
 Interpersonal
 Public relations
 Planning
 Budgeting

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  Creativity
 Innovation
 Multi-media
 Eloquence
 Photogenic
 Listening
 Networking
 Problem solving
 Analytical
 poise
Required knowledge
The individual needs to demonstrate knowledge of:
 Media regulations and policies
 Media code of ethics
 Security and safety
 Current affairs
 Technological savvy

EVIDENCE GUIDE
This provides advice on assessment and must be read in conjunction with the
performance criteria, required skills and knowledge and range.

1. Critical Aspects Assessment requires evidence that the candidate:

of Competency 1.1 Determine presentation styles and techniques
1.2 Managed news Interviews
1.3 Applied correct language in broadcasting
1.4 Demonstrated the ability to voice broadcast stories
1.5 Demonstrated the ability to customize broadcast news
script
1.6 Demonstrated the ability to prepare for news
presentations.
1.7 Demonstrated the ability to present news on air

2. Resource The following resources should be provided:

Implications 2.1 Access to relevant workplace where assessment can
take place
2.2 Appropriately simulated environment where
assessment can take place

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 3. Methods of Competency may be assessed through:
Assessment 3.1 Interview
3.2 Observation
3.3 Written tests
3.4 Third party reports

4. Context of Competency may be assessed on:

Assessment 4.1 On the job
4.2 Off the job
4.3 During industrial attachment
5. Guidance Holistic assessment with other units relevant to the industry
information for subsector, workplace and job roles is recommended.
assessment

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 DETERMINE BROADCAST EQUIPMENT AND STUDIO OPERATIONS
UNIT CODE: ME/OS/BJ/CR/05/6/A
UNIT DESCRIPTION
This unit specifies the competencies required to determine broadcast equipment and
studio operations. It involves determining studio equipment and arrangements, preparing
studio operation room, managing broadcast studio operations, determining editing
equipment’s and operations and demonstrating the use of broadcast technologies.

ELEMENTS AND PERFORMANCE CRITERIA

ELEMENT PERFORMANCE CRITERIA
These describe the key These are assessable statements which specify the
outcomes which make up required level of performance for each of the
workplace function. elements.
Bold and italicized terms are elaborated in the
range.
1. Determine studio 1.1 Broadcast environment is identified based on the
equipment and organizational objectives.
arrangements 1.2 Studio equipment is determined as per the
organization ‘activities.
1.3 Studio set-up is established as per organizational
activities.

2. Prepare studio 2.1 Scope of studio operations is determined based

operation room on organizational objectives.
2.2 Studio operation resources are determined as per
organizational objectives.
2.3 Studio operation room is set up based on the
SOPs.
3. Manage Broadcast 3.1 Studio operators are trained as per the SOPs.
studio operations 3.2 Studio operation rules and regulations are
established based on SOPs.
3.3 Broadcast Studio equipment service and
maintenance schedule is established as per the
SOPs.
3.4 Studio operation schedule is established based on
organizational objectives.

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 4. Determine Editing 4.1 Broadcast editing tools are determined as per the
equipment and organization ‘activities.
operations 4.2 Studio equipment and tools are established as per
SOPs
5. Demonstrate the 5.1 Broadcast technologies are determined based on
understanding of organizational objectives.
broadcast technologies 5.2 Broadcast technologies are applied as per the
SOPs

RANGE
This section provides work environments and conditions to which the performance
criteria apply. It allows for different work environment and situations that will affect
performance.
Variable Range
1. Studio operation resources may  Human
include but not limited to:  Financial
 Physical location
 Technical
2. Broadcast editing tools may  Editing Suites,
include but not limited to:  Editing Hardware
 Editing Software

REQUIRED SKILLS AND KNOWLEDGE

This section describes the skills and knowledge required for this unit of competency.
Required skills
The individual needs to demonstrate the following skills:
 Communication
 ICT
 Interpersonal
 Planning
 Budgeting
 Technical know-how
 Innovation
 Multi-media

Required knowledge

©2019, TVETCDACC 86
The individual needs to demonstrate knowledge of:
 Media regulations and policies
 Media code of ethics
 Security and safety
 Current affairs
 Technological savvy
 Maintenance and repair

EVIDENCE GUIDE
This provides advice on assessment and must be read in conjunction with the
performance criteria, required skills and knowledge and range.

1. Critical Aspects of Assessment requires evidence that the candidate:

Competency 1.1 Determined studio equipment and
arrangements
1.2 Demonstrated ability to prepare a studio
operation room
1.3 Demonstrated ability to manage broadcast
studio operations
1.4 Determined editing equipment’s and
operations
1.5 Demonstrated ability to use broadcast
technologies
2. Resource Implications The following resources should be provided:
2.1 Access to relevant workplace where
assessment can take place
2.2 Appropriately simulated environment where
assessment can take place
3. Methods of Competency may be assessed through:
Assessment 3.1 Interview
3.2 Observation
3.3 Written tests
3.4 Third party reports

4. Context of Assessment Competency may be assessed on:

4.1 On the job
4.2 Off the job
4.3 During industrial attachment

©2019, TVETCDACC 87
 5. Guidance information Holistic assessment with other units relevant to the
for assessment industry subsector, workplace and job roles is
recommended.

©2019, TVETCDACC 88
 WRITE AND REPORT NEWS
UNIT CODE: ME/OS/BJ/CR/06/6/A
UNIT DESCRIPTION
This unit specifies the competencies required to write and report news. It involves
determining structure and organization of news, gathering news story, determining news
writing styles, preparing newspaper copy, preparing digital news copy, edit news story,
determining parliament and political reporting practice establishing court reporting
practice, determining sports reporting practice, establishing business reporting practice
and establish science and technology reporting practice.
.
ELEMENTS AND PERFORMANCE CRITERIA
ELEMENT PERFORMANCE CRITERIA
These describe the key outcomes These are assessable statements which specify
which make up workplace the required level of performance for each of the
function. elements.
Bold and italicized terms are elaborated in the
range.
1. Determine structure and 1.1 News stories are identified as per the
organization of news organizational structure,
1.2 News writing techniques are determined as
per the organization guidelines.
1.3 Components of a news story are established
as per the SOPs.
1.4 Elements/values of news are determined as
per the SOPs.

2. Gather news story 2.1 News story sources are determined as per the
work place requirements.
2.2 News story source is selected based on the
work place objectives.
2.3 News gathering techniques are determined
based on the source.
2.4 News stories are gathered based on the work
place requirement.

3. Determine news writing 3.5 News story is identified based on in- house

©2019, TVETCDACC 89
 styles guidelines.
3.6 Writing styles are established based on in-
house guidelines.
3.7 News broadcast platform is determined based
on organizational structure.
3.8 News writing language is selected based on
editorial guidelines

4. Prepare broadcast news 4.1 Broadcast news stories are determined as per
copy the SOPs.
4.2 Components of broadcast news stories are
determined as per the SOPs.
4.3 Broadcast news copy is drafted in line with
in-house guidelines.

5. Prepare newspaper copy 5.1 Newspaper stories are determined as per the
SOPs
5.2 Components of newspaper stories are
determined as per the SOPs
5.3 Newspaper copy is drafted in line with in-
house guidelines

6. Prepare digital news copy 6.1 Online news stories are determined as per
the SOPs
6.2 Components of online news stories are
determined as per the SOPs.
6.3 Online news copy is drafted in line with in-
house guidelines.

7. Edit news story 7.1. Drafted copy is edited for grammar as per
the SOPs.
7.2. Drafted copy is edited for spelling and
punctuation as per the SOPs
7.3. Drafted copy is edited for facts as per the
SOPs
7.4. Drafted copy is edited for legal issues as
per the SOPs
7.5. Drafted copy is edited for language based

©2019, TVETCDACC 90
 on in-house guidelines.
8. Determine Parliament and 1.1 Knowledge on political players and
political reporting practice development is determined based on trends.
1.2 Parliamentary rules are establish based on
SOPs.
1.3 Government processes and organs are
established based on SOPs.
1.4 Parliamentary privileges and immunities are
established based on SOPs.
9. Establish court reporting 9.1 Constitution knowledge is established as per
practice SOPs.
9.2 Court rules and regulations established as
peer SOPs.
9.3 Accurate titles of court officials are
established as per SOPs.
9.4 Legal jargons are established as per SOPs.
9.5 Sources of court stories are established as per
SOPs.
9.6 Contempt of court is established as per SOPs.
9.7 Trial process is established as per SOPs.
10. Determine sports reporting 10.1 Rules and regulations governing the game
practice are established based on the sport type.
10.2 History and development of the sport is
established based on research
10.3 Knowledge of player(s) is established
based on sport rules and regulations
11. Establish business reporting 1.1 Business and economic policies are
practice established based on SOPs.
1.2 Business and economy indexes and jargons
are established as per the SOPs.
1.3 Stock market and exchange rates are
established as per SOPs.
1.4 Numeracy and currency are established as per
SOPs.

12. Establish science and 12.1 Mechanical accuracy is established based

technology reporting on facts
practice 12.2 Technical accuracy is established based on

©2019, TVETCDACC 91
 facts
12.3 Internal consistency is attained based on
editorial policy
12.4 Fact and objectivity is determines as per
the research findings

RANGE
This section provides work environments and conditions to which the performance
criteria apply. It allows for different work environment and situations that will affect
performance.
Variable Range
1. News sources  Human
may include  Written
but not
limited to:
2. News  Recording
gathering  Interviewing
techniques  Participation
may include  Observation
but not
limited to:
REQUIRED SKILLS AND KNOWLEDGE
This section describes the skills and knowledge required for this unit of competency.
Required skills
The individual needs to demonstrate the following skills:
 Communication
 ICT
 Interpersonal
 Public relations
 Planning
 Creativity
 Innovation
 Multi-media
 Good judgement
 Research

Required knowledge

©2019, TVETCDACC 92
The individual needs to demonstrate knowledge of:
 Media regulations and policies
 Media code of ethics
 Security and safety
 Current affairs
 Technological savvy

EVIDENCE GUIDE
This provides advice on assessment and must be read in conjunction with the
performance criteria, required skills and knowledge and range.

1. Critical Aspects of Assessment requires evidence that the candidate:

Competency 1.1 Determined structure and organization of news
1.2 Demonstrated ability to gather news story
1.3 Demonstrated ability to write news stories
1.4 Demonstrated ability to prepare a broadcast news
copy
1.5 Demonstrated ability to prepare a newspaper story
1.6 Demonstrated ability to prepare a digital news
copy
2. Resource Implications The following resources should be provided:
2.1 Access to relevant workplace where
assessment can take place
2.2 Appropriately simulated environment where
assessment can take place

3. Methods of Competency may be assessed through:

Assessment 3.1 Interview
3.2 Observation
3.3 Written tests
3.4 Third party reports

4. Context of Assessment Competency may be assessed on:

4.1 On the job
4.2 Off the job
4.3 During industrial attachment
5. Guidance information Holistic assessment with other units relevant to the
for assessment industry subsector, workplace and job roles is

©2019, TVETCDACC 93
 recommended.

©2019, TVETCDACC 94
 PRODUCE FEATURE STORIES
UNIT CODE: ME/OS/BJ/CR/07/6/A
UNIT DESCRIPTION
This unit specifies the competencies required to produce feature stories. It involves
determining feature story ideas, determining feature article style, researching feature
stories, interviewing for feature stories, writing feature story and marketing feature story.
.
ELEMENTS AND PERFORMANCE CRITERIA
ELEMENT PERFORMANCE CRITERIA
These describe the key These are assessable statements which specify the
outcomes which make up required level of performance for each of the
workplace function. elements.
Bold and italicized terms are elaborated in the
range.
1. Determine feature 1.1 Sources of feature stories are identified based on
story ideas the topic.
1.2 Elements of feature stories are established based
on SOPs.
1.3 Ideas of topical feature story are formulated based
on organizational objectives.
2. Determine feature 2.1 Feature stories are selected based on SOPs.
article style 2.2 Feature story language is selected based on the
topic.
2.3 Feature article style is selected as per the
organizational objectives.
3. Research feature 3.1 Feature sources are reached based on
stories organizational structures.
3.2 Feature story data is gathered online based on
organizational guidelines.
3.3 Location is visited as per the organizational
guidelines.
3.4 Feature story sources are interviewed based on the
topic.

4. Interview for feature 4.4 Interview consent is sought based on the topic.
stories 4.5 Location is established based on organizational
guidelines

©2019, TVETCDACC 95
 4.6 Interview questions formulated based on research
findings
4.7 Forms of Interview are established based on the
topic
4.8 Interviewing techniques are employed based on
the topic.
5. Write feature story 5.4 Lead is established (narrative, descriptive,
question, direct address, summary, analogy,
quotation, teaser, anecdotal) based on the topic
5.5 Feature introduction is drafted based on feature
lead guidelines.
5.6 Feature story body is drafted according to
organizational guidelines.
5.7 Feature story conclusion is drafted as per content.
6. Market feature story 6.4 Promotional videos are aired based on
organizational structure.
6.5 Teasers, blurbs or stand firsts are created based
on organizational structure.
6.6 Promotional talk is delivered based on feature
topic.

RANGE
This section provides work environments and conditions to which the performance
criteria apply. It allows for different work environment and situations that will affect
performance.
Variable Range
1. Forms of Interview  Informational
may include but not  Emotional
limited to:  Interpretive
2. Interviewing  Active listening
techniques may  Turn-talking
include but not limited  observation
to:  Language
3. Lead is established  Narrative
may include but not  Descriptive,
limited to:  Question,
 Direct address
 summary

©2019, TVETCDACC 96
  Analogy
 Quotation
 Teaser
 Anecdotal
REQUIRED SKILLS AND KNOWLEDGE
This section describes the skills and knowledge required for this unit of competency.
Required skills
The individual needs to demonstrate the following skills:
 Communication
 ICT
 Interpersonal
 Public relations
 Planning
 Budgeting
 Creativity
 Innovation
 Multi-media
 Intuitive
 Interviewing
Required knowledge
The individual needs to demonstrate knowledge of:
 Media regulations and policies
 Media code of ethics
 Security and safety
 Current affairs
 Technological savvy

EVIDENCE GUIDE
This provides advice on assessment and must be read in conjunction with the
performance criteria, required skills and knowledge and range.

1. Critical Aspects of Assessment requires evidence that the candidate:

Competency 1.1 Demonstrated the ability to determine feature
story ideas
1.2 Demonstrated the ability to determine feature
article style
1.3 Demonstrated the ability to research for feature
stories

©2019, TVETCDACC 97
 1.4 Determined the techniques to conduct feature
story interviews
1.5 Demonstrated the ability to write feature story
1.6 Demonstrated the ability to market feature story

2. Resource Implications The following resources should be provided:

2.1 Access to relevant workplace where
assessment can take place
2.2 Appropriately simulated environment where
assessment can take place

3. Methods of Competency may be assessed through:

Assessment 3.1 Interview
3.2 Observation
3.3 Written tests
3.4 Third party reports

4. Context of Assessment Competency may be assessed on:

4.1 On the job
4.2 Off the job
4.3 During industrial attachment
5. Guidance information Holistic assessment with other units relevant to the
for assessment industry subsector, workplace and job roles is
recommended.

©2019, TVETCDACC 98
 CARRY OUT INVESTIGATIVE JOURNALISM
UNIT CODE: ME/OS/BJ/CR/08/6/A
UNIT DESCRIPTION
This unit specifies the competencies required to carry out investigative journalism. It
involves determining investigative topic, determining investigative news sources,
applying investigative techniques, carrying out investigative journalism, preparing in-
depth copy, preparing promotional content. .

ELEMENTS AND PERFORMANCE CRITERIA

ELEMENT PERFORMANCE CRITERIA
These describe the key These are assessable statements which specify the
outcomes which make up required level of performance for each of the elements.
workplace function. Bold and italicized terms are elaborated in the range.
1. Determine 1.1 Investigative issue is established based on public
investigative topic interest.
1.2 Channels of sourcing information are determined
based on organizational structures.
1.3 Investigative topic is selected based on
organizational guidelines.
2. Determine 2.1 Investigative story sources are determined based on
investigative news SOPs.
sources 2.2 Primary investigative news sources are categorized
based on SOPs.
2.3 Secondary investigative news sources are
categorized based on SOPs.
2.4 Information is extracted from sources based on
organizational guidelines.

3. Apply investigative 3.1 Investigative interviewing techniques are employed

techniques as per the organizational guidelines.
3.2 Investigative research techniques are employed
organizational guidelines.
3.3 Investigative subterfuge techniques are employed
based on organizational guidelines.

4. Carry out 4.1 Investigative story findings are factually

investigative documented based on SOPs.

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 journalism 4.2 Investigative story findings are objectively
interpreted based on SOPs.
4.3 Investigative story findings are systematically
reviewed based on SOPs.

5. Prepare in-depth copy 2.1 Lead is established based on the topic.

2.2 Investigative story introduction is drafted based on
organizational guidelines.
2.3 Investigative story body is drafted according to
organizational guidelines.
2.4 Investigative story conclusion is drafted as per
content.
6. Prepare promotional 6.1 Promotional videos are aired based on
content organizational structure
6.2 Teasers, blurbs or stand firsts are created based on
organizational structure
6.3 Promotional talk is delivered based on feature
topic

RANGE

This section provides work environments and conditions to which the performance
criteria apply. It allows for different work environment and situations that will affect
performance.
Variable Range
1. Primary investigative  experts
news may include but  victims
not limited to:
2. Investigative  going undercover
subterfuge may
include but not limited
to:
REQUIRED SKILLS AND KNOWLEDGE
This section describes the skills and knowledge required for this unit of competency.
Required skills
The individual needs to demonstrate the following skills:
 Communication
 ICT

©2019, TVETCDACC 100

  Interpersonal
 Public relations
 Planning
 Budgeting
 Creativity
 Innovation
 Multi-media
 Intuitive
 Interviewing
Required knowledge
The individual needs to demonstrate knowledge of:
 Media regulations and policies
 Media code of ethics
 Security and safety
 Current affairs
 Technological savvy

EVIDENCE GUIDE
This provides advice on assessment and must be read in conjunction with the
performance criteria, required skills and knowledge and range.

1. Critical Aspects Assessment requires evidence that the candidate:

of Competency 1.1 Demonstrated ability to determine investigative topic
1.2 Demonstrated ability to determine investigative news
sources
1.3 Demonstrated ability to determine investigative
techniques
1.4 Demonstrated ability to carry out investigative
journalism
1.5 Demonstrated ability to prepare in-depth copy
1.6 Demonstrated ability to Prepare promotional content

2. Resource The following resources should be provided:

Implications 2.1 Access to relevant workplace where assessment can
take place
2.2 Appropriately simulated environment where
assessment can take place
3. Methods of Competency may be assessed through:

©2019, TVETCDACC 101

 Assessment 3.1 Interview
3.2 Observation
3.3 Written tests
3.4 Third party reports

4. Context of Competency may be assessed on:

Assessment 4.1 On the job
4.2 Off the job
4.3 During industrial attachment
5. Guidance Holistic assessment with other units relevant to the industry
information for subsector, workplace and job roles is recommended.
assessment

©2019, TVETCDACC 102

 PRACTICE PHOTOJOURNALISM
UNIT CODE: ME/OS/BJ/CR/09/6/A
UNIT DESCRIPTION
This unit specifies the competencies required to practice photojournalism. It involves
determining equipment and techniques in photography, determining photography for
media platforms, shooting digital photography, writing photo captions and editing
perceptive photos.

ELEMENTS AND PERFORMANCE CRITERIA

ELEMENT PERFORMANCE CRITERIA
These describe the key These are assessable statements which specify the
outcomes which make up required level of performance for each of the elements.
workplace function. Bold and italicized terms are elaborated in the range.
1. Determine equipment 1.1 Forms of photography are established as per
and techniques in organizational activities
photography 1.2 Photography equipment are identified as per the
organization ‘activities.
1.3 Photography techniques are established in line with
type of photography
2. Determine 2.1 Media platform are established based on
photography for organizational structure.
media platforms 2.2 Photo designs are evaluated based on purpose of
the shoot.
2.3 Shooting schedule is formulated based on
organizational objectives.

3. Shoot digital 3.1 Shoot location is established according to

photography organizational activities
3.2 Shoot subjects are identified according to
organizational objectives.
3.3 Photo shoot resources are established and their
availability secured.
3.4 Shoot set-up is established as per the organizational
guidelines.
3.5 Photo shoot is executed as per the SOPs.
3.6 Photos for different media platforms are selected
based on organization structure.

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 4. Write photo caption 4.1 Photo captions are identified
4.2 Photos are analyzed based on organizational
objectives.
4.3 Research and fact checking is conducted based on
photos available.
4.4 Captions are written based on the type of story.
5. Edit perceptive photo 5.1 Photo editing tools are determined as per the
SOPs.
5.2 Photos are reviewed and selected based on
organization objectives.
5.3 Photo file formats are determined as per the SOPs.
5.4 Photos are edited as per the organizational
objectives.
5.5 Edited photos are placed based on the media
platforms.
5.6 Edited photos are packaged and archived as per
the organizational guidelines.

RANGE
This section provides work environments and conditions to which the performance
criteria apply. It allows for different work environment and situations that will affect
performance.
Variable Range
1. Forms of photography  Portrait
include but not limited to:  Sports
 Spots
 News
 Landscape
 Wildlife
 Commercials
 Fashion
2. Photography equipment  Cameras
include but not limited to:  Lenses
 Tripods
 Diffusers
 Reflector Kit

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 3. Media platform include but  Magazine,
not limited to:  Newspaper,
 Online,
 Tv
 Photo shoot resources  Human
include but not limited to:  Financial
 Technical
 Physical
REQUIRED SKILLS AND KNOWLEDGE
This section describes the skills and knowledge required for this unit of competency.
Required skills
The individual needs to demonstrate the following skills:
 Communication
 ICT
 Interpersonal
 Public relations
 Planning
 Budgeting
 Creativity
 Innovation
 Multi-media

Required knowledge
The individual needs to demonstrate knowledge of:
 Media regulations and policies
 Media code of ethics
 Security and safety
 Current affairs
 Technological savvy

EVIDENCE GUIDE
This provides advice on assessment and must be read in conjunction with the
performance criteria, required skills and knowledge and range.

1. Critical Aspects Assessment requires evidence that the candidate:

of Competency 1.1 determined equipment and techniques in photography
1.2 determined photography for different media and
platforms

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 1.3 Demonstrated ability to shoot digital photography
1.4 Demonstrated ability to determine photographic
activities for media
1.5 Demonstrated ability to edit perceptive photos
1.6 Demonstrated ability to write captions

2. Resource The following resources should be provided:

Implications 2.1 Access to relevant workplace where assessment can
take place
2.2 Appropriately simulated environment where
assessment can take place
3. Methods of Competency may be assessed through:
Assessment 3.1 Interview
3.2 Observation
3.3 Written tests
3.4 Third party reports

5. Context of Competency may be assessed on:

Assessment 4.1 On the job
4.2 Off the job
4.3 During industrial attachment
6. Guidance Holistic assessment with other units relevant to the industry
information for subsector, workplace and job roles is recommended.
assessment

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 APPLY MEDIA CONVERGENCE
UNIT CODE: ME/OS/BJ/CR/10/6/A
UNIT DESCRIPTION
This unit specifies the competencies required to apply media convergence. It involves
determining technologies of media convergence, applying digital journalism, applying
media convergence, regulating converged media and determining the impact of media
convergence.

ELEMENTS AND PERFORMANCE CRITERIA

ELEMENT PERFORMANCE CRITERIA
These describe the key outcomes These are assessable statements which specify
which make up workplace function. the required level of performance for each of
the elements.
Bold and italicized terms are elaborated in the
range.
1. Determine technologies of 1.1 Categories of media convergence are
media convergence established as per the SOPs
1.2 Media convergence tools are identified as
per the organization ‘activities.
1.3 Media convergence tools are established as
per standard operating procedures as per the
SOPs
2. Apply digital journalism 2.1 Digital journalism tools are established as
per the SOPs
2.2 Elements of digital journalism are
established
2.3 Digital content to be produced are
established as per the organization policies.
2.4 Resources required are established and their
availability secured as per organization
policies
2.5 Digital content are produced as per the
script.
3. Apply media convergence 3.1 Tasks are determined as per the
organizational policies.
3.1 Resources required are established and
their availability secured as per

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 organization policies
3.2 Media convergence processes are applied
as per organizational objectives
4. Regulate converged media 4.1 Converged media risks are established as
per the SOPs
4.2 Converged media rules and regulations are
established as per the SOPs
4.3 Converged media rules and regulations are
applied as per the SOPs
5. Determine impact of media 5.1 Media channels, messages and audience in
convergence converged media are established as per
organizational objectives
5.2 Converged media profitability are
established as per organizational objectives
5.3 Case studies of converged media industries
are conducted as per organizational
objectives

RANGE
This section provides work environments and conditions to which the performance
criteria apply. It allows for different work environment and situations that will affect
performance.
Variable Range
1. Categories of media  Internet,
convergence tools may  Databases,
include but not limited to:  Social Media Platforms
2. Resources may include but  human,
not limited to:  financial
 physical
 technical

REQUIRED SKILLS AND KNOWLEDGE

This section describes the skills and knowledge required for this unit of competency.
Required skills
The individual needs to demonstrate the following skills:
 Communication
 ICT
 Interpersonal

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  Public relations
 Planning
 Creativity
 Innovation
 Multi-media

Required knowledge
The individual needs to demonstrate knowledge of:
 Media regulations and policies
 Media code of ethics
 Security and safety
 Current affairs
 Technological savvy

EVIDENCE GUIDE
This provides advice on assessment and must be read in conjunction with the
performance criteria, required skills and knowledge and range.

1. Critical Aspects Assessment requires evidence that the candidate:

of Competency 1.1 Determined Technologies of media convergence
1.2 Demonstrated ability to apply digital journalism
1.3 Demonstrated ability to apply media convergence in the
industry
1.4 Demonstrated ability to regulate converged media
1.5 Determined impact of media convergence

2. Resource The following resources should be provided:

Implications 2.1 Access to relevant workplace where assessment can
take place
2.2 Appropriately simulated environment where
assessment can take place

3. Methods of Competency may be assessed through:

Assessment 3.1 Interview
3.2 Observation
3.3 Written tests
3.4 Third party reports

4. Context of Competency may be assessed on:

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 Assessment 4.1 On the job
4.2 Off the job
4.3 During industrial attachment
5. Guidance Holistic assessment with other units relevant to the industry
information for subsector, workplace and job roles is recommended.
assessment

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 PLAN AND MANAGE JOURNALISM PROJECT
UNIT CODE: ME/OS/BJ/CR/11/6/A
UNIT DESCRIPTION
This unit specifies the competencies required to plan and manage journalism project. It
involves determining project plan, reviewing pertinent literature, developing project
design, preparing budget, developing data collection tools, collecting project data,
presenting project data, analysing and interpretating of data, documenting project finding
conclusions and recommendations and writing project report.

ELEMENTS AND PERFORMANCE CRITERIA

ELEMENT PERFORMANCE CRITERIA
These describe the key These are assessable statements which specify the
outcomes which make up required level of performance for each of the elements.
workplace function. Bold and italicized terms are elaborated in the range.
1. Determine project 1.1 Research project selected based on organizational
plan objectives
1.2 Problem statement formulated based on
organizational objectives
1.3 Research projects objectives are established based
on organizational objectives
1.4 Research project justification established as per the
organizational objectives.
2. Review Pertinent 2.1 Relevant literature sources are identified based on
Literature research objectives.
2.2 Pertinent literature is determined as per research
objectives.
2.3 Pertinent literature is reviewed as per research
objectives.
2.4 Pertinent literature is compiled as per the SOPs.
3. Develop project 3.1 Types of research designs are established based on
Design the research objectives.
3.2 Research design is selected based on research
objectives.
3.3 Research design is developed based on project
objectives.
4. Prepare project 4.1 Research scope is established based on
budget organizational objectives.

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 4.2 Sources of funding are identified based on
organizational objectives.
4.3 Budget items are identified based on project
objectives.
4.4 Research budget is drafted based on organizational
objectives.

5. Develop data 5.1 Data collection tools are established based on

collection tools project objectives.
5.2 Data collection tool are determined based on
project objectives.
5.3 Data collection tools are designed based on project
objectives.

6. Collect project data 6.1 Data collection methods are determined.

6.2 Data collection method is selected based on project
objectives.
6.3 Data collected is compiled based on project
objectives

7. Present project data 7.1. Data presentation tools are identified based on
organizational objectives.
7.2. Data presentation methods are determined based
on project objectives.
7.3. Gathered data is displayed on correct format
based on project objectives.
8. Analysis and 8.1. Data analysis methods are established based on
interpretation of data project objectives.
8.2. Data analysis method is selected based on
project objectives.
8.3. Data is analyzed as per the SOPs.
9. Document project 9.1 Components of research project are analyzed
findings, based on project objectives.
conclusions and 9.2 Analyzed data are reviewed based on project
recommendations objectives.
9.3 Research Conclusions are drafted based on project
objectives.
9.4 Research recommendations are drawn based on

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 project objectives.
10. Write project l 10.1 Research report is drafted as per the SOPs.
Report 10.2 Research report is reviewed and edited as per the
SOPs.
10.3 Research report is evaluated and implemented as
per the SOPs.

RANGE
This section provides work environments and conditions to which the performance
criteria apply. It allows for different work environment and situations that will affect
performance.
Variable Range
1. data may  qualitative/categorical
include but not  quantitative/measurement
limited to

REQUIRED SKILLS AND KNOWLEDGE

This section describes the skills and knowledge required for this unit of competency.
Required skills
The individual needs to demonstrate the following skills:
 Communication
 ICT
 Interpersonal
 Public relations
 Planning
 Budgeting
 Creativity
 Innovation
 Multi-media

Required knowledge
The individual needs to demonstrate knowledge of:
 Media regulations and policies
 Media code of ethics
 Security and safety
 Current affairs
 Technological savvy

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EVIDENCE GUIDE
This provides advice on assessment and must be read in conjunction with the
performance criteria, required skills and knowledge and range.

1. Critical Aspects of Assessment requires evidence that the candidate:

Competency 1.1 Determined research Project
1.2 Reviewed pertinent Literature
1.3 Developed research Design
1.4 Prepared budget for Research
1.5 Developed data Collection tools
1.6 Collected research Data
1.7 Presented and displayed Data
1.8 Analysed and Interpreted Data
1.9 Documented research Findings and drew
conclusions and recommendations
1.10 Wrote the research report

2. Resource Implications The following resources should be provided:

2.1 Access to relevant workplace where assessment
can take place
2.2 Appropriately simulated environment where
assessment can take place

3. Methods of Assessment Competency may be assessed through:

3.1 Interview
3.2 Written test
3.3 Submitted reports/ projects

4. Context of Assessment Competency may be assessed on:

4.1 On the job
4.2 Off the job
4.3 During industrial attachment
5. Guidance information Holistic assessment with other units relevant to the
for assessment industry subsector, workplace and job roles is
recommended.

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 CONDUCT RESEARCH IN MASS COMMUNICATION
UNIT CODE: ME/OS/BJ/CR/12/6/A

UNIT DESCRIPTION
This unit specifies the competencies required to conduct research in mass
communication. it involves identifying a research problem, formulating research
objectives and questions, conducting literature review, determining research design,
determining data collection methods, analysing, interpreting and presenting data, and
drafting research report
ELEMENTS AND PERFORMANCE CRITERIA
ELEMENT PERFORMANCE CRITERIA
These describe the key These are assessable statements which specify the
outcomes which make up required level of performance for each of the elements.
workplace function. Bold and italicized terms are elaborated in the range.
1. Identify a research 1.1 Investigation is done based on area of study.
problem 1.2 The scope of the study is defined based on the area
of study.
1.3 A research topic is formulated based on research
problem.
2. Formulate 2.1 Research objectives are identified based on the
research topic.
objectives and 2.2 Research questions are established based on the
questions objectives.
2.3 Research objectives and questions are drafted

3. Conduct research 3.1 Sources of information are identified as per the

literature review topic.
3.2 Information obtained from the sourced are
analyzed as per the research objectives.
3.3 Literature review is conducted based on the
research problem.
4. Determine 4.1 Types of research design are identified based on
research design the topic
4.2 A research design is selected based on research
objectives
4.3 Sampling techniques are established based on

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 design
4.4 Data analysis techniques are established based on
design.
4.5 Validity and reliability of research instruments is
determined as per design

5. Determine data 5.1 Types of data collections methods are established

collection based on design
methods 5.2 Sources of research data are identified
5.3 Sampling techniques are selected based on the
population
5.4 Data is extracted from sources based on the research
objectives
6. Analyse , interpret 5.5 Types of data is determined as per the collected
and present of information
data 5.6 Methods of analysing data collected are established
based relationship, interaction and disputes.
5.7 Collected data is measured based on the analysis
5.8 Methods of interpreting data (descriptive, inferential
and evaluation) are established based on design
5.9 Analysed data is presented based on the design
7. Draft research 7.1 Research title is written based on SOPs
report 7.2 Reviewed literature is written based on SOPs
7.3 Statement of the problem Written based on SOPs
7.4 Research objectives and Questions are written based
on SOPs
7.5 Research findings are documented based on SOPs
7.6 Analysed data is presented based on SOPs
7.7 Conclusion and recommendation is drafted based on
results

RANGE
This section provides work environments and conditions to which the performance
criteria apply. It allows for different work environment and situations that will affect
performance.
Variable Range

©2019, TVETCDACC 116

 1. Sources of  Primary
information may  Secondary
include but not
limited to
2. Research design  Descriptive
may include but not  Experimental
limited to  Case study
 Correlational
3. Sampling  Probability
techniques may  Non-probability
include but not
limited to
4. Types of data may  qualitative/categorical
include but not  quantitative/measurement
limited to

REQUIRED SKILLS AND KNOWLEDGE

This section describes the skills and knowledge required for this unit of competency.

Required skills
The individual needs to demonstrate the following skills:
 Evaluation
 analytical skills
 presentation
 Communication
 ICT
 Interpersonal
 Public relations
 Planning
 Budgeting
 Management
Required knowledge
The individual needs to demonstrate knowledge of:
Research methods
Organizational Policy and procedures
Current affairs
Types of stakeholders in an organization

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EVIDENCE GUIDE
This provides advice on assessment and must be read in conjunction with the
performance criteria, required skills and knowledge and range.

1. Critical Aspects Assessment requires evidence that the candidate:

of Competency 1.1 demonstrated ability to identify research problem
1.2 formulated hypothesis for research questions
1.3 conducted research review
1.4 developed research design and methodology
1.5 conducted data collection, analysis and presentation
1.6 conducted hypothesis testing
1.7 prepared research proposal and report

2. Resource The following resources should be provided:

Implications 2.1 Access to relevant workplace where assessment can
take place
2.2 Appropriately simulated environment where
assessment can take place

3. Methods of Competency may be assessed through:

Assessment 3.1 Interview
3.2 Observation
3.3 Written tests
3.4 Third party reports

4. Context of Competency may be assessed on:

Assessment 4.1 On the job
4.2 Off the job
4.3 During industrial attachment
5. Guidance Holistic assessment with other units relevant to the industry
information for subsector, workplace and job roles is recommended.
assessment

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 DEMONSTRATE MASS COMMUNICATION
UNIT CODE: ME/OS/BJ/CR/13/6/A

UNIT DESCRIPTION
This unit specifies the competencies required to demonstrate understanding of mass
communication. It involves determine structures of mass communication, channels of
mass communication, forms and context of communication and adjuncts of the mass
media.
ELEMENTS AND PERFORMANCE CRITERIA
ELEMENT PERFORMANCE CRITERIA
These describe the key These are assessable statements which specify the
outcomes which make up required level of performance for each of the elements.
workplace function. Bold and italicized terms are elaborated in the range.
1. Determine 1.1 Features of communications are demonstrated based
fundamentals of on SOPs.
communication 1.2 Nature and characteristics of mass communications are
illustrated based on SOPs.
1.3 Functions of mass communications are demonstrated
based on SOPs.
1.4 Process of communication is established based on
SOPs
1.5 Elements of communication are determined based on
the process.
1.6 Models of communication are determined based on
SOPs.
2. Determine media 2.1 Channel of mass communication is determined based
of on organization structure
communication 2.2 Forms of print communication are established based
on organizational structure.
2.3 Forms of broadcast media are selected based on
organizational structure.
2.4 Forms of digital media are selected based on
organizational structure.
3. Determine forms 3.1 Forms of communication are determined based on
and context of SOPs.
communication 3.2 Forms of oral communication is established based on
organizational structure

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 3.3 Forms of non-verbal communication is established
based on organizational structure
3.4 Forms of written communication is established based
on organizational structure

4. Determine 4.1 Adjunct of mass media are established based on SOPs

adjuncts of the 4.2 Elements of mass media on public relations is
mass media. determined based on organizational structure
4.3 Elements of mass media on advertising is determined
based on organizational structure
4.4 Impact of mass media on society is established based
on organizational structure

RANGE
This section provides work environments and conditions to which the performance
criteria apply. It allows for different work environment and situations that will affect
performance.
Variable Range
1. Forms of mass  Oral
communication:  Non-verbal
may include but  Written
not limited to

2. Forms of oral  Speech,

communication;  Auditory,
may include but  Discussion
not limited to  Conversation,
3. Forms of non-  Vocalics/paralanguage,
verbal  Kinesics/body language,
communication,  Oculesics/eye language,
may include but  Gestures, Facial expressions
not limited to

4. Forms of written  Newspaper

communication;  Books
may include but
not limited to

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REQUIRED SKILLS AND KNOWLEDGE
This section describes the skills and knowledge required for this unit of competency.

Required skills
The individual needs to demonstrate the following skills:
 Evaluation
 analytical skills
 presentation
 Communication
 ICT
 Interpersonal
 Public relations
 Planning
Required knowledge
The individual needs to demonstrate knowledge of:
Research methods
Organizational Policy and procedures
Current affairs
Types of stakeholders in an organization

EVIDENCE GUIDE
This provides advice on assessment and must be read in conjunction with the
performance criteria, required skills and knowledge and range.

1. Critical Aspects Assessment requires evidence that the candidate:

of Competency 1.1 demonstrated ability to identify research problem
1.2 formulated hypothesis for research questions
1.3 conducted research review
1.4 developed research design and methodology
1.5 conducted data collection, analysis and
presentation
1.6 conducted hypothesis testing
1.7 prepared research proposal and report

2. Resource The following resources should be provided:

Implications 2.1 Access to relevant workplace where assessment

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 can take place
2.2 Appropriately simulated environment where
assessment can take place

3. Methods of Competency may be assessed through;

Assessment 3.1 Interview
3.2 Observation
3.3 Written tests
3.4 Third party reports

4. Context of Competency may be assessed on:

Assessment 5.1 On the job
5.2 Off the job
5.3 During industrial attachment
5. Guidance Holistic assessment with other units relevant to the
information for industry subsector, workplace and job roles is
assessment recommended.

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 APPLY FUNDAMENTALS OF DIGITAL JOURNALISM
UNIT CODE: ME/OS/BJ/CR/14/6/A
UNIT DESCRIPTION
This unit specifies the competencies required to Apply Fundamentals of Digital
Journalism.
It involves identifying digital journalism forms; manage digital journalism, establishing
digital landscape, producing digital content and analysing data journalism.

ELEMENTS AND PERFORMANCE CRITERIA

ELEMENT PERFORMANCE CRITERIA
These describe the key outcomes These are assessable statements which specify
which make up workplace function. the required level of performance for each of
the elements.
Bold and italicized terms are elaborated in
the range.
1. Identify digital journalism 1.1 Purpose of digital journalism is established
forms based on the organizational structure
1.2 Other of forms of journalism are identified
as per SOPs
1.3 Forms of digital journalism are explored as
per SOPs
1.4 Differences between digital Journalism
and other forms of journalism are
established as per SOPs
2. Establish digital landscape 2.1 Digital landscape application in journalism
is established based on organizational
objectives
2.2 Types of digital landscapes (business,
marketing, education, politics,
Journalism) are established as per the
SOPs
2.3 Integration of digital journalism and other
forms of journalism established based on
organizational objectives
3. Manage Digital journalism 3.3 .Types of digital journalism tools are
identified as per the organization
‘activities.

©2019, TVETCDACC 123

 3.4 Digital journalism tasks are selected as per
the organizational policies.
3.5 Digital journalism tools functions are
established as per standard operating
procedures(SOPs
4. Produce digital content 4.1 Digital content to be produced are
established as per the organization
policies.
4.2 Resources required are established and
their availability secured as per
organization policies
4.3 Digital content to be produced are
scripted as per the organizational
objectives.
4.4 Digital content are produced as per the
script.
4.5 Produced digital content is uploaded
5. Analyze data journalism 5.1 Types of data journalism tools are
established as per the SOPs
5.2 Data to be used in digital journalism are
identified based on organizational
objectives.
5.3 Data to be used in digital journalism are
cleaned and analyzed based on
organizational objectives.
5.4 Cleaned and analyzed data is visualized
based on organizational objectives.

RANGE
This section provides work environments and conditions to which the performance
criteria apply. It allows for different work environment and situations that will affect
performance.
Variable Range
1. Types of  Business
digital  Marketing
landscapes  Education
may include  Politics
but not  Journalism

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 limited to:

REQUIRED SKILLS AND KNOWLEDGE

This section describes the skills and knowledge required for this unit of competency.
Required skills
The individual needs to demonstrate the following skills:
 Communication
 ICT
 Interpersonal
 Public relations
 Planning
 Budgeting
 Creativity
 Innovation
 Multi-media

Required knowledge
The individual needs to demonstrate knowledge of:
 Media regulations and policies
 Media code of ethics
 Security and safety
 Current affairs
 Technological savvy

EVIDENCE GUIDE
This provides advice on assessment and must be read in conjunction with the
performance criteria, required skills and knowledge and range.

1. Critical Aspects Assessment requires evidence that the candidate:

of Competency 1.1 Explored digital journalism and other forms of
journalism
1.2 Explored digital landscape
1.3 Determined Digital journalism tools
1.4 Demonstrated ability to produce digital content
1.5 Demonstrated ability to be a professional digital
journalist
1.6 Demonstrated ability to apply digital journalism
safety and security rules and regulations

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 1.7 Demonstrated ability to practice data journalism

2. Resource The following resources should be provided:

Implications 2.1 Access to relevant workplace where assessment can
take place
2.2 Appropriately simulated environment where
assessment can take place

3. Methods of Competency may be assessed through:

Assessment 3.1 Interview
3.2 Observation
3.3 Written tests
3.4 Third party reports

4. Context of Competency may be assessed on:

Assessment 4.1 On the job
4.2 Off the job
4.3 During industrial attachment
5. Guidance Holistic assessment with other units relevant to the industry
information for subsector, workplace and job roles is recommended.
assessment

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