DIGITAL MARKETING COURSE CURRICULUM

SL.NO DESCRIPTION DATE & TIME

Note: Class time & link will be
Induction Session sent to you 24hrs before the
class
Introduction to Digital Marketing
1 Overview of different Digital Marketing channels 1 HOUR
Setting up your Digital Marketing campaign
Introduction to Google Ads
2 1 HOUR
Building your first Google Ads Campaign
Understanding keyword Research and Analysis
3 Building an effective keyword Strategy for your Google Ads 1 HOUR
Campaign
Understanding ad groups and ad copywriting
4 Building effective ad groups and ad copy for your Google Ads 1 HOUR
campaign
Introduction to Facebook Ads
5 1 HOUR
Building your first Facebook Ads Campaign
Understanding targeting and audience segmentation
6 Building an effective targeting and audience segmentation 1 HOUR
strategy for your Facebook Ads Campaign
Understanding ad creative and visual design
7 Building effective ad creative and visuals for your Facebook 1 HOUR
Ads Campaign
Understanding campaign optimization and measurement
8 Building an effective Campaign Optimization and 1 HOUR
Measurement Strategy
Introduction to Search Engine Optimization (SEO)
9 1 HOUR
Understanding the basics of SEO
Understanding keyword research and analysis for SEO
10 1 HOUR
Building an effective keyword strategy for your website
Understanding on-page optimization for SEO
11 Building an effective on-page optimization strategy for your 1 HOUR
website
Understanding off-page optimization for SEO
12 Building an effective off-page optimization strategy for your 1 HOUR
website
Introduction to Content Marketing
13 1 HOUR
Understanding the basics of content marketing
Understanding content ideation and creation
14 1 HOUR
Building an effective content ideation and creation strategy
Understanding content distribution and promotion
15 Building an effective content distribution and promotion 1 HOUR
strategy
Introduction to Email Marketing
16 1 HOUR
Building your first email marketing campaign
Understanding Email list Segmentation and Targeting
17 Building an effective Email list Segmentation and Targeting 1 HOUR
Strategy
Understanding Email Content and Design
18 Building effective email content and Design for your Email 1 HOUR
Marketing Campaign
Introduction to Marketing Analytics
19 1 HOUR
Understanding the basics of Marketing Analytics
 Understanding Website Analytics and Measurement
20 Building an effective Website Analytics and Measurement 1 HOUR
Strategy
Understanding Social Media Analytics and Measurement
21 Building an effective Social Media Analytics and 1 HOUR
Measurement Strategy
Introduction to Marketing Automation
22 1 HOUR
Building your first marketing Automation Campaign
Introduction to Conversion Rate Optimization (CRO)
23 1 HOUR
Understanding the basics of CRO
Understanding website optimization for CRO
24 1 HOUR
Building an effective website optimization strategy for CRO
Introduction to Digital Marketing Ethics and Regulations
25 Understanding the Importance of Ethical considerations in 1 HOUR
Digital Marketing
Conclusion and Recap
25 1 HOUR
Q&A Session