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Digital Marketing Course

The Complete Digital Marketing Course spans 60 days, covering essential topics such as SEO, content marketing, social media strategies, and analytics. Each module includes practical tools and techniques to enhance digital marketing skills, with a focus on both organic and paid strategies. The course also provides guidance on freelancing and building a personal brand in the digital marketing space.

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10 views3 pages

Digital Marketing Course

The Complete Digital Marketing Course spans 60 days, covering essential topics such as SEO, content marketing, social media strategies, and analytics. Each module includes practical tools and techniques to enhance digital marketing skills, with a focus on both organic and paid strategies. The course also provides guidance on freelancing and building a personal brand in the digital marketing space.

Uploaded by

surnali123
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Complete Digital Marketing Course

Course Duration: 60 Days (30-60 minutes/day)

Module 1: Introduction to Digital Marketing

- What is Digital Marketing?


- Traditional vs Digital Marketing
- Digital Marketing Channels Overview
- Tools: Google Trends, Statista

Module 2: Website Planning & Creation

- Domain & Hosting Setup


- WordPress Installation & Configuration
- Website Structure & Pages
- Plugins & Basic SEO Setup
- Tools: WordPress, Elementor, GoDaddy, Google Search Console

Module 3: SEO (Search Engine Optimization)

- Keyword Research & Tools


- On-Page SEO Elements
- Off-Page SEO (Backlinks)
- Technical SEO Basics
- Local SEO Optimization
- Tools: Ahrefs, Ubersuggest, Yoast SEO, Screaming Frog

Module 4: Content Marketing

- Content Types & Strategies


- Blogging & Copywriting
- Content Calendar & Distribution
- Tools: Grammarly, Hemingway, Canva, Trello/Notion

Module 5: Social Media Marketing

- Overview of Platforms
- Content Strategy for Social
- Scheduling & Engagement
- Organic vs Paid Strategy
- Tools: Meta Business Suite, Buffer, Canva, Social Blade

Module 6: Paid Ads (Google & Social)

- Google Ads: Search, Display, YouTube


- Facebook & Instagram Ads
- LinkedIn Ads Basics
- Retargeting & Tracking
- Tools: Google Ads, Meta Ads, Tag Manager, Analytics

Module 7: Email Marketing

- Building & Segmenting Email Lists


- Writing Emails that Convert
- Automation Funnels
- Tools: Mailchimp, ConvertKit, GMass, Hunter.io

Module 8: Affiliate Marketing

- Understanding Affiliate Marketing


- Joining Affiliate Networks
- Promotion Strategies
- Tools: Impact, Bitly, Pretty Links

Module 9: Analytics & Reporting

- KPIs & ROI in Digital Marketing


- Setting Up Google Analytics 4
- Creating Reports in Looker Studio
- Heatmaps & User Behavior
- Tools: GA4, Looker Studio, Hotjar

Module 10: Freelancing & Career

- Building Your Personal Brand


- Portfolio Development
- Freelancing Platforms: Fiverr, Upwork
- Client Communication & Pitches
- Tools: Canva, Notion, Loom
Note: Adjust the pace based on your comfort. Weekends can be used to revise or practice.

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