Republic of the Philippines

PALAWAN STATE UNIVERSITY

Puerto Princesa City

PSU-PCAT

COURSE SYLLABUS

Approval Sheet

Course Title: Introduction to Meetings, Incentives, Conferences and Events Management (MICE) as applied to Tourism
Course Code/ Number: TPC 8/L
Academic Term and School Year: 2nd Semester, A.Y 2022-2023

Revision Effective Date Details of Origination/ Revision Author/ Subject Matter Expert
Level
000 February 16, -Modification of teaching and learning activities in compliance MARIA THERESA ERIKA A. DUMANCAS
2023 with the full-face to face learning modality

Prepared by Recommending Approval Approved

`
MARIA THERESA ERIKA A. DUMANCAS LIEZL P. TEJEDOR, MTHM GLENN D. VALLEJO
Name and Signature of Faculty Member Name and Signature of Department Chairperson Name and Signature of Campus Director
Date: Date: Date:
 Republic of the Philippines
PALAWAN STATE UNIVERSITY
Puerto Princesa City

PSU-PCAT

COURSE SYLLABUS

COURSE SYLLABUS IN TPC 8/L Introduction to Meetings, Incentives, Conferences and Events (MICE) as applied to Tourism

PSU Vision An internationally recognized university that provides relevant and innovative education and research for lifelong learning and
sustainable development.
PSU Mission The Palawan State University is committed to upgrade people’s quality of life by providing education opportunities through
excellent instruction, research and innovation, extension, production services and transnational collaborations.
PSU Shared Values Excellence in service Quality assurance University in diversity Advocacy for sustainable development Leadership by example
Innovation Transparency Youth empowerment (EQUALITY)
Institutional Outcomes The Palawan State University graduates are expected to be agents of change, creative and critical thinkers, effective
communicators, research-oriented learners, and value laden individuals.
College Goals and Goal
Program Objectives To produce internationally competent graduates who are morally upright, humane, and productive and prime movers of
development in the field of Hospitality Management and Tourism.
Program Objectives
The BSTM aims to achieve the following objectives:
1) To equip the students with knowledge, skills, and experiences that will help them develop critical thinking, creativity and sounds
values desired in the practice of the profession;
2) To produce tourism–oriented graduates who can compete globally and act in a manner consistent with the high moral and
ethical standards of the profession;
3) To develop the students’ knowledge and skills in conducting ecotourism researches towards sustainable development;
4) To produce graduates who possess traits and competencies expected of future managers, entrepreneurs, and leaders so as to
assist in the development, growth and professionalization of the hospitality and tourism industry.

Course Title INTRODUCTION TO MEETINGS, INCENTIVES, CONFERENCES AND EVENTS (MICE) AS APPLIED TO TOURISM
Course Code/ Number TPC 8/L
Course Description This course examines the principles of conceptualizing, planning, managing and evaluating events, conferences, meetings,
festivals and other such special activities. Topics include the significance of conventions and events in tourism. Lessons include
discussions on event conceptualization, event design, project/event design, methods of monitoring and evaluation, physical
requirements, organizing, promotions, sponsorships and handling the financial aspect of such task. They will give the students the
skills and knowledge to develop business strategies to get MICE business and retain the clients, as well as to identify, understand
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PALAWAN STATE UNIVERSITY
Puerto Princesa City

PSU-PCAT

COURSE SYLLABUS

and overcome the intricate challenges of collective supplier management and engagement. This is an integration courses that
applies all the principles of management and foundation tourisms course..
Credit Units 2/1 units
Course Prerequisites THC-Mktg; THC-MD
Link to Program
Outcomes Course Outcomes Program Outcomes

1. Explain the significance of MICE/Events in the I I I I

Tourism Industry.
2. Examine the role of each stakeholders and partners. I I I I
3. Plan how event will be promoted. I P D I,P,D
4. Classify the possible source needed in negotiating I,P,D I,P,D I,P,D I,P,D
staging
5. Execute a proposal or bid for specific complex event I,P,D I,P,D I,P,D I,P,D
in a competitive environment.
6. Evaluate information to inform work practice. I I,P I,D I,P,D
Legend (for program outcomes):
I- Introduced concepts/ principle P- Practiced with supervision D- Demonstrated across different settings with minimal
supervision

Program Outcomes:
The graduates of a BSTM should be able to but not limited to:
 Plan, implement and monitor tours and sales activities.
 Research, plan and conduct various tour guiding activities.
 Develop appropriate marketing programs and arrange the required travel services.
 Plan/Organize, implement and evaluate MICE activities.
 Plan, develop and evaluate tourism sites and attractions.
 (CMO No. 62, Series of 2017, Article IV, Section 6.4)
Course Outcomes At the end of the semester, the BSTM student should be able to:

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PALAWAN STATE UNIVERSITY
Puerto Princesa City

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COURSE SYLLABUS

1. explain the significance of MICE/Events in the Tourism Industry.

2. examine the role of each stakeholders and partners.
3. plan how event will be promoted.
4. classify the possible source needed in negotiating staging.
5. execute a proposal or bid for specific complex event in a competitive environment.
6. evaluate information to inform work practice.
Course Format This course utilizes the following strategies; Lecture and discussion, macro teaching, case analysis, problem solving,
brainstorming etc.

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 Republic of the Philippines
PALAWAN STATE UNIVERSITY
Puerto Princesa City

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COURSE SYLLABUS

LEARNING PLAN

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 Republic of the Philippines
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Puerto Princesa City

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Intended Learning
Time Course Course Content/ Subject Teaching and Learning Assessment Resource Textbooks/
Outcomes
Frame Outcomes Matter/ Topic Activities Tasks Materials References

Week 1. Discuss the PSU Unit 0: INTRODUCTION Group Discussion Oral Discussion Copies of PSU PSU Handbook
1 Vision, Mission, Students will discuss the on the relevance Vision and
and Core Values. PSU Vision, Mission, Core relevance of the course of the course to Mission goals
Values, Institutional to the achievement of the achievement and objectives
2. State the Outcomes, Program of the PSU vision and course CMO No.62
the PSU Vision and
institutional Goals/Outcomes, Course and mission. syllabus series 2017
outcomes, program Policies & Requirements Mission, program goals
goals and  PSU Vision, Mission and and objective and
outcomes. Quality course syllabus. PSU Student
 Program Goals and Manual CMO
3. Discuss course Objectives 69, S 2017
requirements and  PSU Shared Values
classroom policies.  Classroom Policies
 Course Requirement
4. Discuss BSTM
program goal and
objectives

Books Badjao,
Week CO 1 1. Define the UNIT I: MEETINGS, LECTURE & Quiz 20 pts Textbook Grayfield T. et
2-3-4 domains of INCENTIVE TRAVEL, DISCUSSION: al., Introduction to
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MICE/Events CONVENTIONS, The instructor will Oral Recitation Meetings,

Management; EXHIBITIONS AND EVENTS discuss the Unit I The students will Internet Incentives,
lesson. have to discuss Resources Conferences, &
MANAGEMENT: A Event
2. Explain the and conceptualize
PERSPECTIVE Management,
6 hrs CO1 significance of OPEN FORUM the contribution of
Wiseman’s
Lectur MICE/Events in the A. MICE Components A group of students will Multiplier Effects Laptop/ Books Trading,
e B. Meetings discuss the positive and in MICE. Computer Inc., 2020, ISBN
Tourism Industry;
 Category of Meetings negative impacts of any 978-621-418-097-
9 hrs  Symposium events in terms of Individual 4 Disimulacion,
3. Identify the
Lab CO2  Workshop economic, social, & Recitation Maria Arlene T.,
development of environmental, and will through Group Smartphones / Event
MICE in the  Forum
give an example of both Discussion Wi-Fi Management for
 Retreat Tourism, Sports,
Philippines. positive & negative on the learnings
 Clinics Business and
C. Conclave impacts using specific during the
MICE, 2nd
D. Congress events as examples. discussion
Edition, Book
E. Convention (Rubric will be Atbp. Publishing
F. Assembly TANDEM TEACHING presented) Corp., 2016, ISBN
G. Exhibition The students will Printer 978-621-409-052-
H. Incentives investigate two events 5 Romero, Eloisa
(ideally two that are Performance A., Event
I. Events and Events
quite different) & Based Test Projector Managements,
Management
describe them in detail. (Scoring rubric 2nd Edition, Rex
J. Impact of Mice
They can also do some will be presented) Book Store, 2015,
K. Benefits and Challenges ISBN 978-971-23-
of MICE research on internet,
7122-6
L. Development of MICE in starting with one of the
the Philippines state of territory tourism
websites or they can
also refer with questions
provided by the
instructor if they’re
actually attending the
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PALAWAN STATE UNIVERSITY
Puerto Princesa City

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events.
Books Badjao,
Week 1. Identify the UNIT II: MICE / EVENT LECTURE & Textbook Grayfield T. et
Formative Test al., Introduction to
5-6-7- CO1 market of STAKEHOLDERS AND DISCUSSION:
20 items Meetings,
8 MICE/Event; PARTNERSHIP The instructor will Incentives,
2. Examine the discuss the Unit 2 Conferences, &
Oral Recitation
CO2 A. The Principal lessons. Laptop/ Event
role of each (Questions will be
Computer Management,
stakeholders Stakeholders asked by the
GAMIFICATION Wiseman’s
and partners;  Clients instructor/student
6 hrs CO2 BASED LEARNING Books Trading,
 Independent Organizers s to measure the Inc., 2020, ISBN
Lectur 3. Explain the role The Instructor will flash
 Intermediaries knowledge of the 978-621-418-097-
e of MICE; random picture
student’s 4 Disimulacion,
CO1 4. Organization/  Suppliers regarding the different Smartphones /
regarding the Maria Arlene T.,
9 hrs B. Transportation Suppliers scenarios in hosting an Wi-Fi
Event Team. pictures. Event
Lab C. Convention Venues events in terms of MICE, Management for
and to be carefully Tourism, Sports,
D. Philippine International
analyze by the students. Business and
Convention Center (PICC) Oral Deliberation
Based on the MICE, 2nd
CCP Complex. PROBLEM SOLVING Edition, Book
E. SMX Convention Center observation of the
The students will select Printer Atbp. Publishing
students. Corp., 2016, ISBN
F. World Trade Center an event and develop a
(Rubric is 978-621-409-052-
G. Expense in MICE list of pros and cons
presented) 5 Romero, Eloisa
Management working in three different
roles at the event. A., Event
H. Event Team Managements,
Describe the leadership 2nd Edition, Rex
challenges for the Book Store, 2015,
management team of ISBN 978-971-23-
this event. 7122-6
Week
9 MIDTERM EXAMINATION

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Books Badjao,
Week CO5 1. Gather relevant UNIT III: EVENT CONCEPT LECTURE & Quiz 20 pts Textbook Grayfield T. et
10-11- information; DISCUSSION: Essay Writing al., Introduction to
MICE COMPONENTS
12 Teacher will discuss the Meetings,
2. Decide on the A. Setting Events Objectives subject matter Oral Quiz 10 pts Incentives,
CO4 format that will Laptop/ Conferences, &
B. Event Design
deliver the Group Computer Event
C. The Event Experience TANDEM TEACHING Management,
6 hrs event; The students will have Performance
Lectur CO5 D. Event Program Based Test Wiseman’s
to start collecting an
e 3. Plan how event E. Speakers and (Scoring rubric Books Trading,
image that will inspire Inc., 2020, ISBN
will be Arrangements future events. These will be presented)
9 hrs promoted; Smartphones / 978-621-418-097-
F. Additional Terminology may come from a range
Lab CO3 Performance Wi-Fi 4 Disimulacion,
of sources, including Maria Arlene T.,
4. Design event Based Test
magazines, gift Event
venue; (Scoring rubric
wrapping, table napkins, Management for
CO3 will be presented)
cards and posters. All Tourism, Sports,
5. Draw program The students
that will give the Business and
of activities for need to submit
students ideas for MICE, 2nd
an event. the Case Study Printer
themes, and color Edition, Book
following the
schemes. Or they may Atbp. Publishing
format given by
also like to begin to Corp., 2016, ISBN
the instructor I., e
investigate colors and 978-621-409-052-
it should be
textures by looking a 5 Romero, Eloisa
encoded, font
fabric sample. A., Event
size is 12, font
Managements,
style is Arial use
2nd Edition, Rex
the A4 bond
PROBLEM BASED- Book Store, 2015,
paper to print.
LEARNING ISBN 978-971-23-
The students need to 7122-6
analyze the case study
Narrative Report
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provided by the The students

instructor regarding the need to submit
Mercedes-Benz festival the result of their
theme and how the visit with a written
theme fits with the ideas report and proper
of fashion festival. documentation of
the actual time
FIELD VISIT/ SITE and date.
INSPECTION
The students need to
visit any convention Performance
center in a certain state Based Test
or territory and look for (Scoring rubric
the facilities available. will be presented)
Obtain scale diagrams Oral
of meeting and function Presentation of
rooms and check the Checklist for
suitability of the creating
convention center for a accessible
two-day conference or events
seminar for 100- 150 The students
delegates. need to present
the result of the
any
establishments
that comes up
with their survey.
PEER
TEACHING/SURVEY
The students need to
develop their own site
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inspection checklist and

visit a public site that is
often use for big events
and to look at disability
access. Evaluate the
site.
Week UNIT IV: EVENT STAGING LECTURE & Formative Test Textbook Books Badjao,
13-14 CO1 1. Analyze event DISCUSSION: Quiz 20 pts Grayfield T. et
staging A. Analyze Event staging Teacher will discuss the al., Introduction to
requirements; Requirements. subject matter Meetings,
CO5 B. Event Staging Elements Oral Recitation Laptop/ Incentives,
2. Classify the  Entertainment CLASSROOM 10 pts Computer Conferences, &
possible source  Décor TECHNOLOGY Event
2 hrs needed in  Layout Reflection Paper Management,
The instructor will play a
Lectur negotiating  Lighting and special (Scoring Rubric Wiseman’s
video of Gladiator to be
e staging effects will be presented) Books Trading,
watch by the students.
contractors;  Sound and Vision Smartphones / Inc., 2020, ISBN
And review the staging
3 hrs  Stage and Set Wi-Fi 978-621-418-097-
and the audience
Lab CO2 3. Monitor the  Field of Play Performance 4 Disimulacion,
response to the events
staging C. Event Services Based Test Maria Arlene T.,
portrayed.
contractor. D. Catering and Cleaning (Scoring Rubric is Event
Contractors presented) Management for
CASE STUDY Tourism, Sports,
E. Monitor Staging ANALYSIS Printer
Business and
Contractors The students need to Things need to
MICE, 2nd
carefully review and consider while
Edition, Book
analyze the given case doing the Case
Atbp. Publishing
regarding in creating a Study Analysis
Corp., 2016, ISBN
stage set. And they will 1. Read &
978-621-409-052-
be task to investigate Examine the
5 Romero, Eloisa
the options for prop and Case
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thoroughly,
highlights
relevant facts
and underline
key problems.
2. Focus your
Analysis by
Identifying at
drapes and/or create a
least two key
model of the stage set-
problems.
up for the dance A., Event
3. Uncover
production and Managements,
Possible
remember that the set 2nd Edition, Rex
Solution and
will have to be easily Book Store, 2015,
Changes
removed or somehow ISBN 978-971-23-
Needed.
integrated with the 7122-6
4. Select the
awards presentation.
Best
Solutions.

Week 1. Explain and Badjao, Grayfield T.

15-16 CO1 interpret the UNIT V: EVENT LECTURE & Formative Test Textbook et al., Introduction
Event Brief; PROPOSALS AND BIDS DISCUSSION: Quiz 20 pts to Meetings,
Teacher will discuss and Incentives,
2. Design or A. Bids, Tenders and Grant explain thoroughly on Group Recitation Laptop/ Conferences, &
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how to prepare
10 pts
Applications. proposals and bidding.
Computer
CO3 develop Assignments (30
B. Interpret the Event Brief. MINI-BASED SURVEY Event Management,
2 hrs proposals or pts)
The students need to Wiseman’s Books
Lectur bid The students
C. Develop the Bid Details. visit some websites of a Smartphones / Trading, Inc., 2020,
e requirements need to advance
certain locality and find Wi-Fi ISBN 978-621-418-
and formats; research
D. Develop the Bid Materials. out whether there are 097-4 Disimulacion,
3 hrs regarding on how
grants for seminar or Maria Arlene T.,
Lab CO5 3. Execute a to make an event
conferences. Look for Event Management
proposal or bid proposal and will
the criteria on which Printer for Tourism, Sports,
for specific be discuss in front
these grants were Business and
complex event of the class.
assessed and awarded. MICE, 2nd Edition,
in a competitive
Book Atbp.
environment. Narrative Essay
OPEN-INQUIRY Publishing Corp.,
Performance
BASED LEARNING 2016, ISBN 978-
Based Test
The students need to 621-409-052-5
(Scoring Rubric is
check websites for any Romero, Eloisa A.,
presented)
special events that has Event
Documentation
an archive of articles Managements, 2nd
Report is needed
and media links (like Edition, Rex Book
to serve as strong
post in a social media Store, 2015, ISBN
evidence that the
accounts). Read some 978-971-23-7122-6
students did their
of the articles and
task.
analyze two events in
recent times that have
struggled financially or
recovered from a slump
to become more
financially successful.
Week 1. Research UNIT VI: EVENT TRENDS LECTURE & Formative Test Badjao, Grayfield T.
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DISCUSSION:
17-18 AND PRACTICES Quiz 20 pts
CO2 events industry Teacher will discuss et al., Introduction
ideas, practices using slide presentation to Meetings,
A. Initiate monitoring and Individual
and trends; regarding the event Incentives,
2 hrs control systems. Recitation
trends and the Conferences, &
Lectur 10 pts
2. Evaluate importance of being Event Management,
e B. Evaluate information to
CO6 information to aware with the changes Wiseman’s Books
inform work practice. Assignments (30
inform work in terms of various Trading, Inc., 2020,
3 hrs pts)
practice; events. Disimulacion, Maria
Lab C. Broader evaluation of
Arlene T., Event
events.
CO3 3. Extend event MULTI-MEDIA Management for
Narrative Analysis
management INTERVENTION Tourism, Sports,
D. Extend event Performance-
skills and The students will Business and
management skills and based Test
knowledge. conduct a thorough MICE, 2nd Edition,
knowledge. (Scoring Rubrics
research regarding the Book Atbp.
is presented)
different trends of Publishing Corp.,
various events (like for 2016, Romero,
example a birthday Eloisa A., Event
celebration of a 4 year Managements, 2nd
old boy). They need to Edition, Rex Book
evaluate at least two Store, 2015,
events that cater of the
same theme but with a
different aspect of
trends.

Week FINAL SIMULATIONS GROUP/ Checklist of

19 EXAMINATION INDIVIDUAL the Chosen
PERFORMANCE Establishment
The students will conduct and The Instructor will BASED TEST
organize an event as of their designate the Head of (Scoring rubric
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Final output in TPC 8/L MICE Committees to lead the will be used)
as Applied to Tourism. The Seminar and assigned
The students who Event Planner
purpose of this event is to the sub-committees for
the smooth flow of the will fail to do their List of
establish camaraderie among
events, every student task will not be
students, improve the Committees
will be having their own qualified to have
performance and efficiency in grades unless
task to handle—mostly Target Guest
terms of communication, he/she will Speakers
before, during and after
confidence, pleasant and conduct and
the events. organize the (at least two
lively characteristics and
student’s ability in organizing whole duration speakers
and preparation vertically in
an event. Attendees will have
for the upcoming line in
the chance to deeply events. They will Tourism
understand and embrace the be tasked and Industry)
nature of their chosen career assigned with
and share their insights from their Participants
the said event. corresponding will be the BS
committees for Tourism
The title and theme of their the smooth flow Students.
event is: of events.

“A TOURISM JOURNEY” Event Planner is

Gearing Up to the Future provided for the Casita’s Inn
said events.

The main goals of conducting

this event is to boost the
confidence of every students
(including the organizers

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itself) by embracing their

chosen field through
understanding the
opportunities and possibilities
that awaits on their tourism
journey.

Books:

1. Badjao, Grayfield T. et al., Introduction to Meetings, Incentives, Conferences, & Event Management, Published by Wiseman’s
Books Trading, Inc., @ 2020.
Course References
2. Disimulacion, Maria Arlene T., Event Management for Tourism, Sports, Business and MICE, 2nd Edition, Book Atbp. Publishing
Corp., 2016.
3. Romero, Eloisa A., Event Managements, 2nd Edition, Published by Rex Book Store @ 2015.

Additional Materials Personal Laptop, Electronic Sources Media, LED TV, Handouts etc.
Course
Requirements Midterm Examination 20%
Final Examination 30%
Performance Test/ Seminar 20%
Projects/Narrative Report 15%
Assignments/Short Quizzes 5%

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Recitation/Class Participation 10%

Total 100 %
Course Policies A. Attendance and Participation:
A student who incurred 8 absences shall be dropped from the class and will receive a grade of “5.0”, in the event that a student due to
unavoidable cause, is absent from the class must obtained an excuse letter signed by the dean that must be presented to the teacher
not later than the second session following the student’s return. If absent, it is the student’s responsibility to find out about any
announcement or information supplied in class that day.
B. Cheating and Plagiarism
Be a creative and critical thinker do not copy paste and avoid plagiarism and cheating, it may cost you your studies and your reputation.
Anyone caught cheating and plagiarize will have penalties as based on University Manual.
C. Language of Instruction
Lectures, discussions and documentation will be in English.
D. Failure to Submit Requirements:
A student who will fail to submit a course requirement/s without a valid reason should consult the instructor for the compliance
immediately. No compliance of requirements might result to a failure of passing the course.
E. Use of Technology
Cellphones should be turned off or switched to silent mode when inside the classroom. If a student needs to answer a call, he/she must
go out of the classroom before answering the call.
F. Assignment
Students are expected to do their homework. Points will be deducted on homework or assignments submitted late. The homework
assignment being turned by the students is expected to be primarily their own. Students may work with others to complete the
problems if they satisfy two requirements: a) if someone provided the student answer to any step in the problem, then he/she must
give credit to that person, and b) the students must understand all of what he/she turn in.
G. PWD
Students with poor eyesight and impaired hearing are given priority to be seated in the front row .
Supplementary Internet Browsing (related readings), Handouts
Material/s www.youtube.com
MICEINTHE PHILIPPINES
www.google.com

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Consultation Period 4 hours TF 1:00-2:30/M 2:30-3:30/TM2

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