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Akhilesh NC

Akhilesh N.C is a management professional with expertise in business analytics, statistics, and marketing, currently serving as a Marketing Manager at Godrej & Boyce Mfg. Co. Ltd. He has a strong educational background with a PG Diploma in Applied Statistics and an MBA, and has successfully implemented data-driven strategies that enhanced business growth and operational efficiency. His experience includes leading projects in predictive analytics, CRM optimization, and inventory management, along with recognition for his contributions in digital transformation and process improvements.

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Akhil Nc
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22 views2 pages

Akhilesh NC

Akhilesh N.C is a management professional with expertise in business analytics, statistics, and marketing, currently serving as a Marketing Manager at Godrej & Boyce Mfg. Co. Ltd. He has a strong educational background with a PG Diploma in Applied Statistics and an MBA, and has successfully implemented data-driven strategies that enhanced business growth and operational efficiency. His experience includes leading projects in predictive analytics, CRM optimization, and inventory management, along with recognition for his contributions in digital transformation and process improvements.

Uploaded by

Akhil Nc
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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AKHILESH N.

C
Phone : +91-8903878738
Email : ncakhil@gmail.com
LinkedIn Profile : https://www.linkedin.com/in/akhilesh-nc-728548179/
Personal Blog : https://unbrandedmind.blogspot.com/

Professional Summary
Management professional with extensive experience in business analytics, statistics, and marketing. I specialize
in transforming complex data into actionable insights and innovative strategies that drive business growth. My
career mission is to empower organizations to make informed decisions and foster mutual growth.

Education
• PG Diploma in Applied Statistics (2024) - Indian Statistical Institute (CGPA – 8* Yet to be released)
• Master of Business Administration (2019) - Bharathidasan Institute of Management (CGPA – 7.16)
• Bachelor of Engineering, Mechanical (2017) - PSG College of Technology (CGPA – 7.8)
• Higher Secondary Education (2013) - SPIC Nagar Higher Secondary School (96.16%)

Experience
July 2022 – Present
Godrej & Boyce Mfg. Co. Ltd. [Chennai] - Marketing Manager - Analytics and CRM
1. Analysed extensive sales and marketing datasets, identifying trends and insights using analytical tools such
as Power BI, R programming, SQL and Power Query enabling data-driven strategies that contributed to a
25% uplift in targeted business growth initiatives, monitored through documentation and monthly business
reviews with leadership.
2. Built predictive analytical models (time series, regression) for sales forecasts and customer segmentation
(RFM Model), improving forecast accuracy by 14% and campaign efficiency by 25% on average.
3. Digitized core sales and marketing processes (e.g., Discount Approval System, Timeline Request, Site
Checklist, Dealer Infrastructure) using Power Apps, Power Automate, and Power Query, streamlining
workflows, enhancing data accessibility and operational efficiency while being involved in training
stakeholders for adoption. Recognized in multiple forums for these implementations and zero down time
of the workflows.
4. Designed and launched real-time interactive dashboards to monitor key performance indicators (KPIs)
such as sales cycle length, turnaround time (TAT), customer acquisition, lead and enquiry conversion rate,
profit margin, sales incentive schemes and other value add metrics. This initiative reduced manual
reporting time by more than 90% and improved data visibility for stakeholders.
5. Conducted comprehensive market research using internal/external reports, market indicators, competitor
analysis to estimate Total Addressable Market (TAM) by applying sampling methodologies which
supported in strategic decision-making and enhanced market positioning.
6. Spearheaded and implemented modules in Salesforce CRM to enhance the Lead-to-Order (L2O) process,
focusing on improving user experience. Conducted thorough research to evaluate alternative CRM
solutions, assessing cost-effectiveness and process efficiency. Successfully migrated CRM modules to an in-
house system, streamlining workflows and optimizing customer management.
7. Other Ongoing Projects:
• Gen AI: Collaboration with Godrej Interio division on using Gen AI to improve user experience.
• RPA (Robotic Process Automation): ERP Order booking process automation using RPA.
• AI Enabled video role play platform – Training sales team and post training evaluation using
Awarathon’s Artificial Intelligence.
Sep 2020 – Jul 2022
Capgemini Technology Services India Ltd. [Chennai] - Process Lead
1. Inventory Planning for Hindustan Unilever (Southeast Asia Cluster) - Designed and implemented an
inventory planning model utilizing historical demand forecast, manufacturing and supply data in global
warehouses and factories, resulting in a cost savings of $2.4 million across Southeast Asia Cluster which
enhanced inventory optimization and supply chain efficiency across the regions.
2. Led inventory management processes and capacity planning using multiple internal and analytical tools
including SAP and Excel.
3. Managed execution of supply planning strategies, ensuring timely delivery and adherence to SLAs,
contributing to increase in customer satisfaction validated through surveys.
4. Trained and mentored team members on best practices in supply planning and inventory management,
fostering a culture of continuous improvement.

Jun 2019 – Sep 2020


TAFE (Tractors and Farm Equipment Ltd.) [Bengaluru] - Asst. Area Manager (2020); Management
Trainee (2019)
1. Brand Activation and Sales Development: Led the execution of brand activation and Below-The-Line (BTL)
marketing campaigns for 7 dealerships across South Karnataka, driving brand awareness and customer
engagement.
2. Sales Management: Led sales strategy and execution across 4 dealerships in South Tamil Nadu driving
revenue growth and market share expansion.
3. Campaign Performance Analysis: Monitored and analysed campaign performance metrics to evaluate
effectiveness, enabling data-driven adjustments and optimizations for future initiatives.
4. Training and Development: Provided training and support to dealership staff on brand standards and
campaign implementation, promoting consistency in branding and customer experience.

Awards and Recognition


1. Received “Champ” award for 4 consecutive quarters Q2 FY 24, Q3 FY 24, Q4 FY 24, Q2 FY 25.
2. Selected as the “Digital Champion” to collaborate across divisions to develop digital projects.
3. Received “Rising Star” award for the year 2021-2022.

Tools and Software


Data Visualization Tools : Power BI, Looker, Tableau
Data Analytical Tools : R Programming, SPSS, Excel (Advanced)
Automation : Power Apps, Power Automate
Other Tools : My SQL, Power Query, Salesforce CRM, MS Office

Technical Skills
• Program Management and Strategic Planning
• Data Analysis and Statistical Modelling
• Predictive Analytics
• Quantitative Research and Sampling methodologies
• Automation and Change Management
• Communication skills and Stake holder engagement

E- Signature: Akhilesh N. C
Date:

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