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Design Packaging

The document discusses the importance of packaging in international trade, highlighting its roles in protection, marketing, and compliance with regulations. It details the three types of packaging: primary, secondary, and tertiary, each serving different functions and design considerations. Additionally, it outlines key factors for selecting packaging materials, including cost, durability, customization, and eco-friendliness.

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13 views10 pages

Design Packaging

The document discusses the importance of packaging in international trade, highlighting its roles in protection, marketing, and compliance with regulations. It details the three types of packaging: primary, secondary, and tertiary, each serving different functions and design considerations. Additionally, it outlines key factors for selecting packaging materials, including cost, durability, customization, and eco-friendliness.

Uploaded by

erlanananda213
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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DESIGN

PACKAGING
Eldian Rinaldi M.A.B
PACKAGING IN
INTERNATIONAL TRADE
In international trade, packaging encompasses the
materials and processes used to contain, protect,
handle, deliver, and present goods as they move across
borders, serving crucial functions from preserving
product integrity and facilitating efficient logistics to
complying with import regulations and attracting
potential buyers in foreign markets.
THE USAGE OF PACKAGING IN
INTERNATIONAL TRADE
1. Protection: This is arguably the most fundamental purpose. Packaging
protects goods from physical damage during handling, transportation
(including varying conditions like temperature, humidity, and vibrations),
and storage. It prevents breakage, crushing, spoilage, and other forms of
damage that can render products unsaleable.

Marketing: Packaging is a powerful marketing tool in international


2. trade. It can attract consumers' attention in foreign markets,
differentiate products from competitors, and build brand
recognition across cultures.

Compliance: Packaging must comply with international


3. regulations and standards related to labeling, materials,
safety, and environmental concerns. This ensures that goods
can be legally imported and sold in different countries.
TYPES OF PACKAGING
PRIMARY PACKAGING
Primary packaging is the material that comes into direct
contact with the product itself. It's the first layer of
containment and the last layer the consumer interacts
with when using the product.

Function: Design:
Effectively contain and protect the Clearly communicate brand identity (logo,
product. colors, typography).
Maintain product quality and Appeal to consumers (visual aesthetics).
freshness Include essential product information
Be safe for direct contact with the (product name, weight/volume, ingredients,
usage instructions, expiration date, etc.).
product
Consider ergonomic factors (easy to hold,
Be easy to open, use, and reseal grip, etc.).
Utilize appropriate materials for the
product type and sustainability
requirements.
SECONDARY PACKAGING

Secondary packaging is the layer of


packaging that groups together multiple
units of the primary packaging. It's the
packaging that you remove to get to the
individual product containers.

Function: Design:
Group multiple units of primary Reinforce brand identity.
packaging. Include relevant product
Provide additional protection information (e.g., quantity,
during transport and storage. barcode).
Facilitate shelf display and Consider space efficiency
handling. (stackability, etc.).
Ensure easy product identification.
TERTIARY PACKAGING

Tertiary packaging is used for the bulk handling and


shipping of products. It's designed to protect the
secondary and primary packaging during transportation
and storage, and to facilitate the efficient movement of
large quantities of goods. You often don't see this
packaging in a retail setting because it's usually
removed before the products are placed on shelves.

Design:
Function:
Consider logistical efficiency (pallet size,
Facilitate handling and shipping of large
stackability, etc.).
quantities.
Ensure product safety (e.g., protection from
Protect products during long-distance
impact, weather).
transport.
Minimize material usage and shipping costs.
Ensure stability and security during transport.
HOW DO YOU PROPERLY SELECT
PACKAGING MATERIALS?
1. Cost
The cost of the packaging material is an important factor to consider when selecting
the best product packaging material. Some materials used for packaging can be
relatively costly when trying to meet specific industries’ aesthetic standards or
durability needs. It’s important to ensure you’re getting good value for your money.

2.
Durability
It’s a good idea to understand the product you intend to buy before placing an order.
If you skip this step, you may end up with subpar packaging supplies that aren’t
optimal for your needs. Select packaging materials that can withstand the rigors of
the shipping process and protect your product during transit.

3.
Customization
Aim for packaging materials that you can customize to meet your specific
needs. Select packaging materials that you can brand with your company’s
logo and colors. This will help your product stand out from the competition.

4.
Eco-Friendliness
Many businesses are switching to eco-friendly packaging materials to reduce
their environmental footprint. Consider recyclable and sustainable materials,
to help your business maintain a positive environmental record.
TYPES OF PACKAGING IN
INTERNATIONAL TRADE
THANK
YOU

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