SUDHANSHU BHATIA

Pune, India 411014

PROFESSIONAL SUMMARY +919870419341

A solutions-focused and result-oriented professional with 9 years of Sudhanshu.digital20@gmail.com

a successful career with diverse roles distinguished by commended
performance and proven results. Currently associated with Verse
Innovation Pvt. Ltd, involved in all activities related to Performance SKILLS
Marketing and customer retention. An out-of-the-box thinker with a
flair for identifying & adopting emerging trends & addressing ● SEM
industry requirements to achieve organizational objectives and ● Social Media marketing
profitability norms. Excellent interpersonal communication, and ● App Marketing
organizational skills with proven abilities in team management and ● Programmatic ad buying, Direct
planning. publisher ads deal
● SEO,Affiliate marketing, influencer
marketing and OTT media ads
WORK HISTORY ● Google analytics, Clevertap, GTM,
Semrush, ahrefs, Matomo
AVP- Performance Marketing, 10/2023 - Current ● Appsflyer, Branch
Social Worth Technologies, Pune, India ● Customer Journey and Funnel
creation
● Driving the strategy and operative management of channels like ● Data analysis and interpretation
Google, Facebook, Instagram, Affiliate and Programmatic ads ● Team building and management
● Developing, grooming and managing team to ensure campaign ● HTML5 and CSS
strategy via seamless operations ● MS Excel, Tableau, Google data
● Ensuring maturity & agility to manage campaigns with a monthly Studio
performance marketing budget of more than ₹5 Crores with ● SQL, Metabase, Python
effective spend plans across channels & campaigns leading to the ● MS Powerpoint
optimization of CAC
● Ensuring Funnel Movement (for existing leads without loan
disbursement) and Customer Retention via Repeat Disbursement
from existing leads via Re-marketing & Marketing Automation
Campaigns
● Managing analyst relations program, ensure regular engagement
with key analysts and ensure coverage in relevant reports
● Developing teams for executing all SEO & ASO strategies and
Content postings on Forums, Review sites, Blogs, and social sites.
● Ensuring weekly & monthly reports of marketing campaign's
performance
● Collaborating with internal stakeholders and knowledge sources
for working on all content and lead generation activities
● Evaluating a competitor's data & market conditions
● Monitoring key web & social media statistics and apply learning
to optimize campaigns
Head of Performance Marketing, 01/2021 - 10/2023
Verse Innovation Pvt. Ltd., Bangalore, India

● Driving the strategy and operative management of channels like

Google, Facebook, Instagram, Affiliate and Programmatic ads
● Heading Ops team and currently managing approx. $ 25 Lakhs
monthly budget on Google, Facebook and Instagram ads.
● Report channel wise performance weekly to the marketing team
and all stakeholders, forecast monthly response volume and
budgets.
● Manage, set up and analyze a portfolio of paid media campaigns
with the goal of driving cost-effective, high quality traffic &
transactions while managing a budget and KPI.
● Regularly review and manage key marketing strategies for
Google, Facebook, Programmatic, etc.
● Collaborate with the team to deliver performance. Review and
optimize all non-performing campaigns.
● Collaborate with Product and Tech to create strategy and optimize
the campaigns to achieve max ROI or customer acquisition.
● Test, launch and scale digital lead generation through
programmatic buying on DV360.
● Manage technical aspects of key marketing and analytics
systems (marketing automation, CRM, data services) and lead
management processes across those systems.
● Monthly reporting and future planning to VP and stakeholders.

Performance Marketing Specialist, 09/2019 - 01/2021

ChatPay Commerce Pvt. Ltd. (Getpitstop), Bangalore, India
● Planning & executing ROI Focused Google Adwords, Facebook
and Instagram campaigns and delivered more than 10X returns.
● Monitor PPC trends, best practices and techniques to ensure
correct account spend/growth, identify new opportunities.
● Successfully launched ROI based campaigns in pandemic time
period with 2000% ROAS.
● Analyze customer journey and identify touchpoints to maximize
commercial opportunities.
● Customer Acquisition and Funnel management with ClaverTap.
● Identifying the most effective models of targeting customers on
social platforms.
● Manage campaign expenses, staying on budget, estimating
monthly costs and reconciling discrepancies.
● Work with the development team to ensure SEO best practices
are properly implemented on newly developed code.
● Increased 60% organic traffic within 5 months through dynamic
page creation. Website ranked on page one of SERP for more
than 5K Keywords.
● Analysis and reporting of the main KPIs to track performance and
forecasting.
 Digital Marketing Lead, 02/2019 - 08/2019
Kenscio Digital, Bangalore, India
● Managed Search engine marketing (SEM) and Paid Social media
activities including campaign planning, implementation, budget
management, performance review, and optimization.
● Spent over 80 Lakh per month on paid marketing. Serving Models
including CPM, CPC, CPV, CPI, CPL, and CPA.
● Optimize social media channels and web pages to improve SEO
and usability.
● Worked effectively under constant pressure of simultaneous
project milestones and deliverable deadlines.
● Mining search data and optimizing Google and Bing campaigns to
decrease CPC and CPA.
● Tracked and reported on marketing campaign performance
monthly to help with optimizing current and future plans.
● Improved click-through rates, conversion rate and other important
KPIs with a strategic approach.
● Weekly and monthly reporting to stakeholders.

Digital Marketing Specialist, 08/2015 - 01/2019

Inkvastra, Delhi, India
● Handle paid social media marketing to drive sales B2C business
model and lead generation for B2B business.
● Landing page creation and funnel optimization.
● Leveraged tracking data to segment target audiences, trigger
campaigns and personalize content.
● Product listing on Amazon, Flipkart and other market places.
● Monthly ROI reporting to CMO.

EDUCATION

ME, software engineering, 05/2015

Thapar University - Patiala, India

B.Sc. and M.Sc, Statistics and computer science, 07/2011

Kurukshetra University - Yamunanagar, India

CERTIFICATIONS

● Google Ads Search Certification

● Google Ads Display Certification
● Google Ads Apps Certification