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Ch5 SWOT and Strategic Issues

Chapter 5 of the Strategic Management document focuses on the development and application of the SWOT analysis framework to identify strategic issues. It outlines the importance of consolidating internal and external analyses into a SWOT analysis, detailing strengths, weaknesses, opportunities, and threats. The chapter emphasizes defining strategic issues concisely to guide the development of strategies that address these issues effectively.

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Najmul Hussain
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6 views10 pages

Ch5 SWOT and Strategic Issues

Chapter 5 of the Strategic Management document focuses on the development and application of the SWOT analysis framework to identify strategic issues. It outlines the importance of consolidating internal and external analyses into a SWOT analysis, detailing strengths, weaknesses, opportunities, and threats. The chapter emphasizes defining strategic issues concisely to guide the development of strategies that address these issues effectively.

Uploaded by

Najmul Hussain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Strategic Management

Chapter 5
SWOT and Strategic Issues

www.redlearning.org | Red Professional Development Training Center


Learning Objectives

• How is the SWOT framework developed and used for determining


strategic issues and strategies?

• What is a strategic issue and how is it identified and expressed?

http://hdl.handle.net/10919/102735
The Next Step…

• So, after the external and internal analysis is completed, what do we


do with all this information?????

• Consolidate the most important information into a SWOT analysis!!

http://hdl.handle.net/10919/102735
The Purpose of SWOT Analysis

• Purpose – consolidate external and internal analysis to most important factors

Image Source: https://pixabay.com/photos/board-chalk-swot-planning-4874749

http://hdl.handle.net/10919/102735
SWOT Analysis

• Strengths and Weaknesses


• Usually internal to the organization
• Resources or capabilities to leverage for a competitive advantage??
• Deficiencies to correct to be a better performing organization??

• Opportunities and Threats


• Usually external to the organization
• Positive external or competitive forces to exploit??
• Negative external or competitive forces to mitigate??

http://hdl.handle.net/10919/102735
SWOT Analysis Example

Subway
• Strengths
• Healthy menu options
• Economical pricing
• Simple business format
• Weaknesses
• Limited menu items
• High employee turnover
• No hamburgers or french fries
Image Source: https://unsplash.com/photos/-jv94-xYy-E
http://hdl.handle.net/10919/102735
SWOT Analysis Example (Cont.)

Subway
• Opportunities
• Untapped international markets
• Movement to more healthy eating
• Threats
• Competitors offering more options
• Long-term economic slow-down due to
pandemic

Image Source: https://unsplash.com/photos/-jv94-xYy-E


http://hdl.handle.net/10919/102735
Strategic Issue(s)

• Reviewing the SWOT Analysis…


• What is the main strategic issue or issues facing the organization?
• Can be a positive or negative issue
• What do we need to be sure we address in our strategic plan?
• Note that the issue is strategic, not short term.
• A strategic issue is NOT we need to do more marketing, advertise on Facebook

• Write the strategic issue in one sentence, usually in question form.

http://hdl.handle.net/10919/102735
Strategic Issue(s) Examples

Examples

❑Southwest Airlines - “How does Southwest Airlines


adjust to long-term, lower passenger volumes and remain
the preferred, low-cost leader in the industry?”
❑Subway - “How does Subway enter untapped
international markets?”

http://hdl.handle.net/10919/102735
Strategic Issue(s) Conclusion

In Conclusion
• Usually the analysis can be condensed to one strategic issue.
• Define the strategic issue concisely, hence in one sentence
• Now the next step is to develop strategies to move your organization
forward
• Be sure at least one strategy addresses the strategic issue

http://hdl.handle.net/10919/102735

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