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This document discusses several media theories: - Authoritarian theory sees media as under control of governing elites who can censor information. - Libertarian theory believes people can discern good/bad ideas and media should have absolute freedom without censorship. - Social responsibility theory balances media freedom with accountability to society. - Development media theory is applied in developing countries with limited resources. Alternative media theory favors small-scale, grassroots, participatory media. - Hallin and Mancini propose three models of media-political relations based on different levels of state intervention and market forces.

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Nicole Joy Joestar
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1K views11 pages

Mil

This document discusses several media theories: - Authoritarian theory sees media as under control of governing elites who can censor information. - Libertarian theory believes people can discern good/bad ideas and media should have absolute freedom without censorship. - Social responsibility theory balances media freedom with accountability to society. - Development media theory is applied in developing countries with limited resources. Alternative media theory favors small-scale, grassroots, participatory media. - Hallin and Mancini propose three models of media-political relations based on different levels of state intervention and market forces.

Uploaded by

Nicole Joy Joestar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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LATEST THEORY ON

INFORMATION & MEDIA


Media Theories

Media theories refers to the complex of social-


political-philosophical principles which organizes
the ideas about the relationship between media and
society.

Normative theory is within the media theory. It is


concerned with what the media ought to be doing
in society rather then what they actually do.
◦ Authoritarian Theory

Authoritarian theory describes that all forms of


communication are under the control of governing elite or
authorities or influential bureaucrats. The authorities have all
the rights to permit any media and control it by providing
license to the media and make certain censorship.

Censorship is a suppression of any communication which may


consider as harmful to the people.
Censorship helps protect the rulers and authorities from
sensitive issues.
Libertarian Theory
Libertarian theory sees people are more enough to find the
judge good ideas from bad. The press should not restrict anything
even a negative content may give knowledge and can make better
decision at the same time as worst situation.
The libertarian theory are exactly against to the authoritarian
theory which means that the authoritarian theory says that all forms
of communication works under the control of the government.
Libertarian theory or free press theory says that media is given
the absolute freedom to publish anything at any time and acts as a
watchdog.
The strengths of the Libertarian Theory are the
following:
◦Media can give true information without any control
◦There is no censorship
◦All individuals can express their opinions in the media
openly
◦It encourages healthy competition among the thoughts and
ideas
◦Every work will be transparent to all
◦It checks the government and prevents corruption
◦It functions with democracy
Social Responsibility Theory
Social responsibility theory is a modified version of free press
theory placing greater emphasis upon the accountability of media to
society. The theory lies between both authoritarian and libertarian theory.
The responsibility theory lies between both authoritarian and
libertarian theory because it gives total media freedom in one hand and
the external control in the other hand.

Development Media Theory


Development media theory is applied in countries at low levels of
economic development and with limited resources.
Alternative Media Theory
Alternative media theory favors media that
are close to the grass-roots of society, small-scale,
participative, active, and non-commercial.
The role of the community-based media is to
speak for and to the social out-groups and to keep
radical criticism alive.
Soviet Media Theory
The soviet media theory says that the state have absolute
power to private ownership of the press and other media.
the difference between the Authoritarian and the
communist theory is that in authoritarian, there is private
ownership of media, but in soviet media theory, there private
ownership of media is not allowed.
In the soviet media was taken as government instrument
and was used to transmit propaganda and for transmission of
social policies.
On Media Theories
Hallin and Mancini said that we should
look more closely at actual arrangements
connecting mmedia and society. They, then
propose a typology of relations between the
media and political system based on
comparative examination of national
societies.
◦The liberal model is a model in which media operates
according to the principles of the free market;
without formal connections between media and
politics and with minimal state intervention.

◦The democratic corporatist model is a model in


whish commercial media coexist with media tied to
organized social and political groups and the state has
a small but active role.
◦The Polarized Pluralist model is a
model wherein the media is integrated
into party politics with a weaker
commercial media and strong role
for the state.

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