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Various Elements of Culture

Major elements of culture include: 1) Language, education, religion, values and attitudes, material culture, manners and customs, aesthetics, and social organization. 2) These cultural factors influence international business through their impact on marketing, brand names, surveys, advertising, and business relationships. 3) Differences in cultural preferences must also be considered for each international market's varying product and brand preferences.

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189 views14 pages

Various Elements of Culture

Major elements of culture include: 1) Language, education, religion, values and attitudes, material culture, manners and customs, aesthetics, and social organization. 2) These cultural factors influence international business through their impact on marketing, brand names, surveys, advertising, and business relationships. 3) Differences in cultural preferences must also be considered for each international market's varying product and brand preferences.

Uploaded by

mvlg26
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Various

elements of
culture
Major elements of
culture

2
language
- The languages spoken and used in a country
have an impact on marketing, brand names, the
collection of information through surveys and
interviews, advertising and the conduct of
business relationships

3
education
- The typical level of completed education in a
region can indicate the quality of a potential
work force and the status of consumers

4
📖
religion
- Can have an impact on international business
through influencing a culture’s values and
attitudes toward entrepreneurship, consumption
and social organization

5
Values and
attitudes
- Are convictions that people have regarding
what is good or bad, right or wrong, important
or unimportant, and desirable or undesirable

6
Material
culture
- This includes the technological goods used by
the majority of the population, personal
transport and the availability of resources such
as electricity, natural gas, telephone, Internet
and wireless communication

7
Manners and
customs
- Dictate how things are to be done
- Also dictate the way companies advertise and
market their products

8
aesthetics
- Refers to the ideas in a culture concerning
beauty and good taste as expressed in the arts –
music, art, drama and dancing and the
particular appreciation of color and form

9
Social
organization 👪
- Refers to the way people relate to each other,
for example, extended families, units and kinship

💑 10
Cultural preference
- Each international market will have varying
preferences for products, foods, product/food
quality levels, and even brand

11
symbols
- Refers to the gestures, movement of the hand,
arm or other parts of the body that are meant to
convey certain ideas or emotions

12
THANK you!
Any questions?
13
References:
Essays, UK. (2018). Importance of culture in International Business.
Retrieved February 23, 2020 from
https://www.ukessays.com/essays/business/importance-of- culture-in-
international-business-business-essay.php

Hyatt, P. (2017). 7 cultural factors you need to consider when choosing your next
export market. Retrieved February 23, 2020 from
http://www.tradeready.ca/2017/topics/researchdevelopment/5- cultural-factors-
need-consider-choosing-next-export- market/amp/

14

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