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Mil Lesson 6

This document discusses media codes and conventions. It explains that media codes are systems of signs that create meaning when put together, including symbolic codes, technical codes, and written codes. Some examples of media codes are settings, mise-en-scene elements like costumes and props, camerawork techniques, audio/sound, and lighting. Media conventions refer to generally accepted ways of presenting messages and include form conventions, narrative/story conventions, and genre conventions. The document emphasizes that understanding media codes and conventions is important for interpreting the meanings and messages in media products.

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Lily-Anne Asuncion
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58 views42 pages

Mil Lesson 6

This document discusses media codes and conventions. It explains that media codes are systems of signs that create meaning when put together, including symbolic codes, technical codes, and written codes. Some examples of media codes are settings, mise-en-scene elements like costumes and props, camerawork techniques, audio/sound, and lighting. Media conventions refer to generally accepted ways of presenting messages and include form conventions, narrative/story conventions, and genre conventions. The document emphasizes that understanding media codes and conventions is important for interpreting the meanings and messages in media products.

Uploaded by

Lily-Anne Asuncion
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MEDIA and

INFORMATION
LESSON 6: MEDIA CODES and CONVENTIONS
LANGUAGES
“People need to be media literate. This
involves knowing where to find relevant
information, how media shape popular
culture and opinion and influence personal
choices, and how to navigate the Internet
and ensure personal privacy in the
cyber world”.
- Ute Schaeffer
Media Language
are codes, conventions, formats,
symbols and narrative structures
that indicate the meaning of media
messages to an audience.
Media Codes
are systems of signs that when put
together create meaning.
3 TYPES OF MEDIA
CODES
WRITTEN
TECHNICA
L CODE
SYMBOLIC CODE
CODE
TYPES OF MEDIA CODES
S
YC show what is beneath the
M surface of what we see
B O (objects, setting, body language,
O D clothing, color, etc.)
L E
• Settings • Mise – En - Scene
I • Acting • Colors
C
S Setting is the environment in which the scene
Y takes place.
MC
BO
OD
LE
I
C
Actors portray characters in media
S
Y Acting products and contribute to character
MC development, creating tension or
BO advancing the narrative
OD • Appearance • Vocal qualities
LE • Body Language • Movements
I • Body Contact
C
S French term that means
YC Mise- En “everything within the frame”
MO Scene or “placing on the stage”
BD
OE elements include;
L • Set Design
I • Costume
C • Props
SET DESIGN
S
YC
MO
B
O D
L E
I
C
COSTUME
S
YC
MO
B
O D
L E
I
C
S PROPS
Y
M C
B O
OD
LE
I
C
Different colors have different
S Color connotations, depending on context and
Y culture.
M C
B O
O D
L E
I
C
COLOR
SYMBOLISM
RED passion, strength, power, danger
GREEN nature, growth, harmony and health
BLUE calm, trust, intelligence
YELLOW happiness, hope and spontaneously
ORANGE joy, enthusiasm, encouragement
BROWN confidence, casualness
GOLD wealth, prestige, wisdom
COLOR
SYMBOLISM
PURPLE power, luxury, ambition
PINK feminism, romance
BLACK power, elegance, mystery, death
WHITE purity, perfection and safety
BRING ME!
an object that shows the
color of
death, power
and mystery.
BRING ME!
the color that is often
used to symbolize
anger , violence
or even love.
BRING ME!
an object that manifests
purity &
perfection
BRING ME!
the color that symbolizes
royalty and
nobility
BRING ME!
the color that symbolizes
growth, harmony
and health
BRING ME!
the color that symbolizes
serene, calm and
intelligence.
TTYPES OF MEDIA CODES
E
CC These are signs that are produced when
HO camera techniques, framing, depth of
ND fields, lighting and exposure are
IE • Camerawork utilized.
C • Audio / sound/
A
L • Lighting
T Camerawork
E refers to how the camera is handled, positioned and
CC moved for specific effects like high angle camera shot
HO to create a feeling of power in a photograph.

ND Basic Camera Shots and


IE Angles
C
A Close –up Shot
Extreme Close –up Long shot/wide shot
Eye Level Shot
L Medium Shot Low Angle Shot
T Basic Camera Shots
E
CC 1. Extreme Close -
HO Up
ND
IE
C
A
L
T Basic Camera Shots
E
CC 2. Close - Up
HO
ND
IE
C
A
L
T Basic Camera Shots
E
CC
HO
ND
IE
C
A 3. Medium Shot
L
T Basic Camera Shots
E
CC
HO
ND
IE
C Long Shot / Wide Shot
A
L
T Basic Camera Angle
E
CC
HO
ND
IE
C
A
L Eye Level Shot
T Basic Camera Angle
E
CC
HO
ND
IE
C
A Low Angle Shot
L
T Audio
E
CC - is the expressive or naturalistic use of sound. It
includes dialogue, sound effects and music
HO
ND
IE Lighting
C - is the manipulation of natural or artificial light to
A selectively highlight specific elements of the scene.
L
#Activity time
In 5 minutes take and submit a sample shot
of any type of Camera shot and Camera
Angle that we discussed.
And upload it on our FB Classroom.

#MILcodesandconventions.
TYPES OF MEDIA CODES
W are the formal written language used in media
RC product.
IO Its the use of language style and textual layout
also express meaning.
TD
TE
E
N
Media Convention
refer to the generally accepted
ways of presenting messages in
media.
TYPES OF MEDIA
CONVENTIONS
1. FORM are the specific ways we expect the
CONVENTIO types of media codes to be arranged.
NS
TYPES OF MEDIA
CONVENTIONS
are narrative structures and
2. STORY
CONVENTION understandings that are common
S in story telling media products.
TYPES OF MEDIA
CONVENTIONS
3. GENRE
CONVENTIONS

the common use of tropes, characters,


settings or themes in a particular type of
medium.
Activity Time!
1–2. Today, I have learned that media, information and
language is conveyed through __________ and ________.
a. Genre, Media Codes
b. Media Codes, Media Conventions
c. Media Symbols, Media Codes
d. Media Conventions, Language
Activity Time!
3-4. Media codes refer to the system of ___________
which create meaning while media conventions are the
accepted ways of presenting a media product and are
closely connected to the audience’s _________
a. Signs and Symbols, expectations
b. Conventions, Genre
c. Signs and Symbols,
experience
d. Genre, expectations
Activity Time!
5-6. Media Codes and Conventions identify the
______ of a media product. It also makes a media
________ message to understand.

a. symbols, faster c. meaning, faster

b. signs, easier d. genre, easier


FOOD FOR THOUGHT:
#MILtime
“To become really good at
anything, you have to practice
and repeat, practice and repeat,
until the technique becomes
intuitive”.
"Language is a source
of misunderstanding".

- McLuhan, 1964

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