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Visual Information Media

Visual information and media includes various visual formats like photography, video, infographics, and charts that can aid learning. There are formally produced visuals from organizations and informally produced ones. The primary purpose is to gain attention, create meaning, and facilitate retention. Visual design elements include line, shape, value, texture, color, and form. Key visual design principles are consistency, center of interest, balance, harmony, contrast, directional movement, rhythm, and perspective.

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Diana Cabamongan
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591 views21 pages

Visual Information Media

Visual information and media includes various visual formats like photography, video, infographics, and charts that can aid learning. There are formally produced visuals from organizations and informally produced ones. The primary purpose is to gain attention, create meaning, and facilitate retention. Visual design elements include line, shape, value, texture, color, and form. Key visual design principles are consistency, center of interest, balance, harmony, contrast, directional movement, rhythm, and perspective.

Uploaded by

Diana Cabamongan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Visual Information and Media

Visual Information and Media

These are materials, programs, applications and the like that


teachers and students use to formulate new
information to aid learning through the use, analysis, evaluation and
production of visual images .
Types of Visual Media
Photography Video
Infographics Tables and Charts
50

40

30

20

10

0
Item 1 Item 2 Item 3 Item 4 Item 5
Cartoons Comic Strip
Formally Informally
VS.
Produced Produced
these are visual 
media produced by
other visual media is 
formal organizations
considered informal
such as schools,
government, and
established media
publishing outlets
Formally Informally
Produced Produced
Purpose of Visual Media

the primary focus of visual media is to gain


attention, create meaning, and facilitate retention.
Visual Design Elements

the building blocks or basic units in the construction


of a visual image.
1. Line 2. Shape
Describes a shape or outline A geometric area that stands
out from the space next to or
It can create texture and can be around it, or because of the
thick or thin differences in value, color, or
texture
May be actual, implied, vertical,
horizontal, diagonal, or contour
lines
3. Value 4. Texture
The degree of light and dark in a design The way a surface feels or is
perceived to feel
Contrast between black and white and in
all tones in between Can be added to attract or
repel interest to a visual
Can be used with all colors as well as element
black and white
5. Color 6. Form
Determined by its hue, A figure having volume and thickness
intensity, and value.

May be used for emphasis Can be viewed from many angles


or may elicit emotion from
viewers
Visual Design Principles

1. Consistency of margins, typeface, typestyle, and colors


is necessary especially in slide presentations or documents
that are more than one page.
Visual Design Principles

2. Center of Interest - an area that first attracts attention in


a composition. This are is more important compared to
other objects or elements in a composition. This can be by
contrast of values, more colors, and placement in the
format.
Visual Design Principles

3. Balance - a feeling of visual equality in shape, form,


value, color, etc. Can be symmetrical and evenly balanced or
asymmetrical and unevenly balanced. Objects, values,
colors, textures, shapes, forms, etc. can be used in creating
balance in a composition.
Visual Design Principles

4. Harmony - brings together a composition with similar


units.
Visual Design Principles

5. Contrast - offers some change in value creating a visual


discord in a composition. This shows the difference
between shapes and can be used as a background to bring
objects out and forward in a design. It can also be used to
create and area of emphasis.
Visual Design Principles

6. Directional Movement - a visual flow through the


composition. It can be the suggestion of motion in a design
as you move from object to object by the way of placement
and position. Can be created with a value pattern. It is with
the placement of dark and light areas that you can move
your attention through the format.
Visual Design Principles

7. Rhythm - a movement in which some elements recur


regularly.
Visual Design Principles

8. Perspective - created through the arrangement of objects


in two dimensional space to look like they appear in real
life.

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