Schramm S
Schramm S
SCHRAMM’S
MODEL OF
COMMUNICATION
06.26.24
Purposive Communication
Lecture
Dani Martinez | Engineering 2023
02
IELD OF EXPERIENCE
FIELD OF EXPERIENCE
Field of Experience are the things that influences the understanding and
interpretation of message like culture, social background, beliefs,
experiences, values and rules.
Examples:
• A person who always eats with spoon is informed that he has to eat with
hands to eat with hands in that place, the person will get offended
because he will think it is impolite to eat that way.
• The teacher must deliver his/her lecture in either English or Filipino
because that is the language that students know and use.
03
ADVANTAGES ADVANTAGES
• Circular communication gives • Feedback makes it easier to know if
opportunity to both parties to the message is interpreted by the
receiver as intended or not.
give their opinion.
• Concept of interpretation makes the
• As it is dynamic and ever
communication effective.
changing model, it is helpful in • Field of experience (psychological
general practice. effect) helps to understand the
• Sender and receiver communication process in many other
interchanges and both are ways than the traditional ones.
• Concept of context makes the
equally active.
environmental factor be included in
• Semantic noise included as a
interpretation of messafe and brings
concept helps in understanding tchange in the message.
problems that can occur during
interpretation of message.
04
ADVANTAGES DISADVANTAGES
• This model can not deal with • Message sent and received
multiple levels of might be interpreted differently
communication and complex than intended.
communication processes.
• There can only be two (2)
sources communicating, many
sources complicates the process
and the model can not be
implemented.
05
THANK
YOU
Group 4
Purposive Communication Lecture