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Design Thinking

Design Thinking

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mythili
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10 views25 pages

Design Thinking

Design Thinking

Uploaded by

mythili
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Design Thinking

Dr D Mythili

Assistant Professor

Department of MBA

Sri Ramakrishna College of Arts & Science


Do you know
“Design Thinking”
Guess the Product
MRI scanner - GE Healthcare
Design Thinking

 The term “design thinking” was popularized by Roger L. Martin


(Rotman School of Management at the University of Toronto),
Tim Brown and David Kelley (IDEO), and developed further by
Stanford’s d.School, an institution devoted to design thinking.

 It aims to empathize with users and understand their needs,


involve them in brainstorming and problem solving processes,
build on their feedback in the final service or product, then
test and verify innovative solutions with them.
Why Design Thinking is so
Important?

Develop products,
services, Helps organizations
technologically to run faster with
more efficiency
feasible

Brings together • Drives people to


the desirability from
the customer’s
create innovative
perspective solutions
Have you experienced a flurry of emotions or rush of
adrenalin when you’ve observed someone else engaged
in an activity?

This is because we are empathic beings by our very nature.


Stage 1: Empathy
“People ignore design that ignores people.”
— Frank Chimero, author of the Shape of Design

 Empathy is our ability to see the world through other


people's eyes — to see what they see, feel what they
feel and experience things as they do.

 “deep understanding of the problems and realities of


the people you are designing for.”
Empathy

Why doesn’t everyone wearfuture holds for these wearable


augmented reality (AR) glasses ascomputers.
they go about their daily lives?
Probably because we find it ever so
slightly awkward to shout out
commands in public! Did designers
even empathize with their users
when they designed this product?
It’ll be interesting to see what the
Stage 2: Define

At this stage, analyze the qualitative and quantitative data we


obtained during the empathize stage to draw insights from it.

A well-thought-out problem statement will keep


you on track, help you communicate your
objectives to key stakeholders, and ultimately
lead you to that all-important user solution.

The How Might We questions open up to Ideation sessions


where you explore ideas, which can help you solve your design
challenge in an innovative way.
Stage 3: Ideate
 Ideation is a creative process where designers
generate ideas in sessions (e.g., brainstorming,
worst possible idea).
Generate ideas

Brainstorming

Braindumping

Worst Possible Idea

Challenging Assumptions

Mindmapping

SCAMPER
Let’s brainstorm
 What marketing strategies can we use to get people to sign up for the paid
version of our app?
 How can we get more people to download the content on our site?
Stage 4: Prototype

 Prototyping is a process in which design teams ideate, experiment with, and


bring concepts to life, ranging from paper ideas to digital designs. At its core, a
prototype is an early sample of a design that allows users to visualize or interact
with it before a final product is developed.
Types of prototype
 Low-Fidelity Prototyping

Low-fidelity prototyping involves the use of basic


models or examples of the product being tested. For
example, the model might be incomplete and utilize
just a few of the features that will be available in the
final design, or it might be constructed using materials
not intended for the finished article, such as wood,
paper, or metal for a plastic product
Example

Storyboarding

Low-Fidelity
Sketching
Prototyping

Paper Interface
High-Fidelity Prototyping
 High-fidelity prototypes are prototypes that look and operate closer to the finished product.
 example, a 3D plastic model with movable parts, CAD
Stage 5: Test
Testing will give a product team a clearer understanding of how real users interact with
a product, what problems they face, and how they feel.
Example

Oral B Electric tooth brush


Example

Netflix stream movies to people’s


homes through the internet
Example

Nike the first sneaker


with pressurized air technology designed to help athletes
perform at their best.
Example

 Airbnb the online platform that


lets you stay anywhere
Example

UberEats an app that’s redefining food delivery


Example

Project Bloks,
a Google project that helps
kids learn to code

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