IC3 GS5

Certification Guide
Lesson 14: Managing Media Literacy

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Lesson Objectives
• search for items on a specific web site
• search for items using search engines
• use tools to narrow the search criteria
• evaluate the validity of the information
• understand what copyright and fair use includes
• understand what intellectual property is
• recognize censorship or filtering
• understand what plagiarism is
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Searching for Information
• No organization monitors the information on the Internet
• You will find both good and questionable information there
• Consider these places to find various types of information:
• Wikis, blogs, and forums
• Educational sites
• Social media sites
• Business sites
• Government sites

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Using Search Engine Technology
• Search engines provide links to information stored on other
web sites
• An Internet search engine has three basic tasks it can perform:
• search the Internet for pages that contain specific words
• build and maintain an index of key words
• display links to information that match the search criteria
• A search engine maintains a database of Internet URLs; each
record includes the URL, a description, title, keywords, and
other site information
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Using Search Engine Technology
• Using Search Engines
• Click in the Search field and
enter your search criteria or
keywords
• A list of suggested search
terms may appear
• Click an item in the list or
finish typing your criteria
and press ENTER

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Using Search Engine Technology
• Narrowing the Search Results
• You can indicate to include only specific file types in your
search results
• Enter the search criteria and then click the link for the type of results
you want to see

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Using Search Engine Technology
• Using Boolean Operators
• AND – Connect keywords with “AND” when you are searching
for multiple terms in a single document; your search will
include only documents that contain all your search terms
• OR – Search for documents that include one or another of
your search terms,
• NOT – Use in conjunction with “AND” if you want to exclude
certain results from your search
• NEAR – Use to look for terms in the same document that are
within ten words of each other
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Using Search Engine Technology
• Using HTML Objects
• anchor – tours anchor:craters will find any pages with hyperlinks to any
tours featuring craters
• host – hockey host:rogers.com will find pages about anything to do with
hockey with the phrase “rogers.com” in the host name of the web server
• image – craters image:siberia will find web pages containing images for
the craters in Siberia
• link – surface link:microsoft.com displays any pages about the Surface
tablet with links to the Microsoft web page
• site – gs5 site:ccilearning.com displays any pages about the GS5
certification from CCI Learning’s web site

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Using Search Engine Technology
• Advanced Search Pages
• Advanced search pages
provide a number of fields
to narrow your search
results

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Researching Information
• It is your responsibility to evaluate the quality of information
you find on the Web
• If you are researching a particular topic, visit several web
sites and compare the information you find on each
• Check your Web research against information you can find in
your local library in scholarly journals, or reference books
• Remember the acronym AAOCC: accuracy, authenticity,
objectivity, currency and coverage when evaluating a source

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Researching Information
• Validating Resources
• Look for obvious errors in facts, statistics, grammar, spelling,
or language use
• How current is the web site?
• Check the author’s and publisher’s qualifications
• Follow links to additional information
• Check the URL to see whether the web site is affiliated with a
recognized and credible organization or institution

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Understanding Copyright Issues
• Intellectual Property
• Any created work or invention is the intellectual property of the
person (or organization) who created it
• Intellectual property is highly valuable
• Copyright protects intellectual property
• Protection begins from the date the work is created, applies for the entire
lifetime of the author, and extends fifty years after the author's death
• You can use copyrighted material only if the creator grants you the
right to use it
• It is your responsibility to determine what is required before using
any part of an original work
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Understanding Copyright Issues
• List of sources for more information on copyright or trademark
laws:
http://whatiscopyright.org
http://www.copyright.gov (United States Copyright Office)
http://www.copyright.com (Copyright Clearance Center, Inc.)
http://www.tmexpress.com (Trademark Express)
http://fairuse.stanford.edu (Copyright and Fair Use at Stanford University
Libraries)
http://strategis.gc.ca/sc_mrksv/cipo (Canadian Intellectual Property Office)
http://www.iipi.org (International Intellectual Property Institute)
http://www.wipo.int (World Intellectual Property Organization)
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Understanding Copyright Issues
• Licensing
• Licensing gives you permission to use a particular product or
service
• When you purchase a software program, you are purchasing a
license to install and use that program

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Understanding Copyright Issues
• Licensing
• Licenses come in a variety of forms:
• Single seat
• Volume or network
• Site
• SaaS or ASP
• Shareware
• Freeware
• Bundle
• Open-source

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Understanding Copyright Issues
• Piracy
• Piracy is the unauthorized use or reproduction of someone
else’s work.
• Piracy is considered a federal crime and can carry a penalty of
up to ten years in prison

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Understanding Copyright Issues
• Censorship and Filtering
• The use of filters and blockers is sometimes considered
censorship
• There is much disagreement concerning who should decide
what constitutes offensive, dangerous, or exploitive
information
• It is legal for companies and organizations to filter/block
content coming in to their networks

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Understanding Copyright Issues
• Plagiarism
• Plagiarism is using information created by someone else and
presenting it as if it were your own work
• Text, images, videos, audio files and so on can be plagiarized
• Plagiarism equates to theft
• When using information from the Internet, always use it in its
original form and cite the source material

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Lesson Summary
• search for items on a specific web site
• search for items using search engines
• use tools to narrow the search criteria
• evaluate the validity of the information
• understand what copyright and fair use includes
• understand what intellectual property is
• recognize censorship or filtering
• understand what plagiarism is
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Review Questions
1. What kind of sites would contain comments or information on pages
devoted to specific topics?
a. Social networking c. Wikis
b. Blogs d. News feeds
2. What is one of the fastest ways to search for an item on a specific web site?
a. Use a search engine such as Google.com or Bing.com.
b. Use the web browser search field.
c. Use the search field on that specific web site.
d. Use the search field from the Start menu.

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Review Questions
3. What does the search engine maintain?
a. Database of Internet URLs.
b. Database with all the web pages in your country.
c. Database with all the web pages on the Internet.
d. Database of all the music files on the Internet.
4. How would you select an item that appears in a drop-down list while you are
typing items into the search field?
a. Press the F2 key to move to the item.
b. Press the PGUP or PGDN key to move to the item.
c. Double-click in the search field.
d. Click the item in the list.
e. Any of the previous.
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Review Questions
5. Which Boolean statement would display results that will list golf courses
where playoff tournaments occur but not include those played in Europe?
a. golf courses OR playoffs NOT europe
b. golf courses OR playoffs AND europe
c. golf courses AND playoffs NOT europe
d. golf courses AND playoffs OR europe
6. Which HTML object will help you find results for links to museums in Paris?
a. museums image:paris c. paris anchor:museums
b. museums anchor:paris d. museums links:paris

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Review Questions
7. What is the benefit of using a hashtag to search for an item?
a. Results will include postings made on social media sites.
b. You limit the search to social media sites only.
c. You can enter any text for the hashtag to find existing postings.
d. The hashtag limits the search to items posted during the last week
only.
8. Why should you compare different sites when researching information?
a. To enable you to place the copyright © symbol at the bottom of your
report.
b. Comparing facts presented on different sites helps you determine their
accuracy and validity.
c. You need to show at least five resource locations in the bibliography.
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d. To check that each site was created in the same location.
Review Questions
9. Which of the following would not be considered as intellectual property and
could be used by anyone without permission?
a. Company logo
b. Corporate Mission (print and online)
d. Picture of a device created by a company
e. Product created by a company
f. Grocery list on a sticky note
10. If a company has numerous branches across the country as well as offices in
other countries, what type of licensing should be obtained for the company
computers?
a. Site c. Premium
b. Network or volume d. Open Source
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Review Questions
11. What does blacklisting refer to?
a. The act of deleting someone from your list of contacts.
b. The act of adding a sender to your trash folder so you no longer see
their messages.
c. The act of putting someone on a list that will deny them specific
privileges or service.
d. The act of adding someone to your Safe Senders list.
12. When does plagiarism occur?
a. When you log into a web site using someone else’s account.
b. When you copy someone else’s work as your own and take credit for
the work.
c. When you sell your own work to someone else to use.
d. When you sell your login ID and password to someone else.
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