VISUAL INFORMATION

AND MEDIA

BY: G12 ONYX

 Learning
• Describe the dimension of visual
Outcomes
information and media.
• Evaluate the reliability and validity of
visual information and media and their
sources.
• Produce and evaluate a creative visual
base [presentation using design principle
and elements.
 What Is Visual information?

Visual information is the artistic or a creative

representation or interpretation of an idea,
concept, or emotion using different media.
 Visual media and information

• are the materials, programs, application

use to formulate informationto aid
learning through the use, analysis,
evaluation, and production of visual
images.
Types of visual
media
PHOTOGRAPHY DATA VISUALIZATION

VIDEO COMIC STRIP/CARTOONS

SCREENSHOTS MEMES

INFOGRAPHICS VISUAL NOTE TAKING

photography video
screenshots comic
strip/cartoons
data infographics
visualization
memes visual note
taking
 Formally and informally produced visual
media –
visual media produced by formal
organizations such as schools, government,
and established media/publishing outfits are
considered formally produced. Other visual
media are considered informally produced.
 the primary purpose of
visual information is to gain
attention, create meaning,
Purpose of visual and facilitate retention
information
 Elements of
visual design
 • describes a shape or outline. It can create
LINE texture and can be thick or thin. Lines may
be actual, implied, vertical, horizontal,
diagonal, or contour.

• usually a geometric area that stands out

SHAPE from the space next to or around it, or
because of differences in value, color, or
texture. Shape may also be organic
• the degree of light and dark in a design. It
is the contrast between black and white
VALUE and all the tones in between. Value can be
used with color as well as black and white.
Contrast is the extreme changes between
values.
 • the way a surface feels or is perceived to
feel. Texture can be added to attract or
TEXTURE repel interest of a visual element. Visual
texture is the illusion of the surfaces peaks
and valleys, resulting in a feeling of
smoothness or roughness in objects.
• . Color may be used for emphasis or to elicit
COLOR emotions from viewers. Color may be warm, cool,
or neutral. It plays a major role in our visual
perception, as it influences our reactions of the
world around us. It is therefore important to create
color palettes that will evoke the appropriate
• a figure having volume and thickness. An
FORM audience reactions.
illusion of a 3-dimensional object can be
implied through the use of light and
shading. Form can be viewed from many
angles.
Visual Design
Principles
 Consistency of margins,
Consistenc typeface, typestyle,
y and colors is necessary,
especially in slide
presentations or
documents that are
more than one page.
 an area that first attracts
Center of attention in a composition.
This area is more
interest important when compared
to the other objects or
elements in a composition.
This can be achieved by
contrast of values, more
colors, and placement in
the format.
 a feeling of visual equality
in shape, form, value, color,
Balance etc. Balance can be
symmetrical and evenly
balanced, or asymmetrical
and unevenly balanced.
Objects, values, colors,
textures, shapes, forms,
etc. can be used in creating
balance in a composition.
 brings together a
Harmony composition with similar
units. For example, if your
composition is using wavy
lines and organic shapes,
you should consistently
use these types of lines
and not put in just one
geometric shape.
 offers some change in
Contrast value creating a visual
discord in a composition.
Contrast shows the
difference between shapes
and can be used as a
background to bring
objects out and forward in
a design. It can also be
used to create an area of
 a visual flow through the
composition. It can be the
Directional suggestion of motion in a
design as you move from
Movement object to object by way of
placement and position.
Directional movement can be
created with a value pattern. It
is with the placement of dark
and light areas that you can
move your attention through
the format.
 a movement in which
Rhythm some elements recur
regularly. Like a dance,
it will have a flow of
objects that will seem
like the beat of music.
 this is created through the
Perspectiv arrangement of objects in
two-dimensional space to
e– look like what they appear
in real life. Perspective is a
learned meaning of the
relationship between
different objects seen in
space.
End