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Mil 13

The document discusses visual information as a creative representation of ideas using various media, emphasizing its role in education. It outlines different types of visual media, their purposes, and essential design elements and principles that contribute to effective visual communication. Key design elements include line, shape, value, texture, color, and form, while principles encompass consistency, center of interest, balance, harmony, contrast, directional movement, rhythm, and perspective.

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21 views41 pages

Mil 13

The document discusses visual information as a creative representation of ideas using various media, emphasizing its role in education. It outlines different types of visual media, their purposes, and essential design elements and principles that contribute to effective visual communication. Key design elements include line, shape, value, texture, color, and form, while principles encompass consistency, center of interest, balance, harmony, contrast, directional movement, rhythm, and perspective.

Uploaded by

mahinayrowell17
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Visual

Informatio
n and
Media
VISUAL INFORMATION
Visual information is the artistic or
creative representation or
interpretation of an idea, concept,
or emotion using different media.
1
Visual Media and
Information
Visual Media and Information

Materials, programs, applications,


and the like that teachers and
students use to formulate new
information to aid learning through
the use, analysis, evaluation, and
production of visual images.
2
Types of Visual
media
Types of Visual Media

Photography, video,
screenshots, infographics, data
visualization
(charts and graphs), comic
strips/cartoons, memes, visual
3
Formally and
Informally
produced Visual
Media
Formally and
Informally
produced Visual
Media
Visual media produced by formal
organizations such as schools,
government, and established
media/publishing outfits are considered
formally produced. Other visual media
are considered informally produced
4
Purpose of Visual
Information
Purpose of Visual
Information
The primary purpose of visual
information is to gain attention,
create meaning, and facilitate
retention.
5
Visual Design
Elements
Visual Design Elements
The building blocks or basic units in the construction
of a visual image. The Design Elements are:

a. Line – describes a shape or outline. It can create


texture and can be thick or thin. Lines may be
actual, implied, vertical, horizontal, diagonal, or
contour.

b. Shape – usually a geometric area that stands out


from the space next to or around it, or because of
differences in value, color, or texture. Shape may
JANUARY FEBRUARY MARCH APRIL MAY JUNE

PHASE 1

Task 1

Task 2

PHASE 2

Task 1

Task 2

JANUARY FEBRUARY MARCH APRIL

PHASE
1

Task 1

Task 2
Visual Design Elements
c. Value – the degree of light and dark in a design.
It is the contrast between black and white and all
the tones in between. Value can be used with color
as well as black and white. Contrast is the extreme
changes between values.

d. Texture – the way a surface feels or is perceived


to feel. Texture can be added to attract or repel
interest of a visual element. Visual texture is the
illusion of the surfaces peaks and valleys, resulting
in a feeling of smoothness or roughness in objects
Visual Design Elements

e. Color – determined by its hue (name of color),


intensity (purity of the hue), and value (lightness or
darkness of hue). Color and color combination can
play a large role in the design. Color may be used
for emphasis or to elicit emotions from viewers.
Color may be warm, cool, or neutral. It plays a major
role in our visual perception, as it influences our
reactions of the world around us. It is therefore
important to create color palettes that will evoke the
appropriate audience reactions.
Visual Design Elements

f. Form – a figure having volume


and thickness. An illusion of a 3-
dimensional object can be implied
through the use of light and
shading. Form can be viewed from
many angles.
Light reacts on objects and is
communicated to viewers through
several factors. Adjusting these areas
with values of the local color will result in
the illusion of form in a drawing or
painting.

The highlight is the area where light is


hitting the object directly.

The midtone is the middle value of the


local color of the object.

The core shadow is the area(s) that is


shaded on the object.

The cast shadow is the area(s) that is


shaded on surrounding objects and
MISSION
6
Visual Design
Principles
Visual Design
Principles
a. Consistency of
are:
margins, typeface,
typestyle, and
colors is necessary,
especially in slide
presentations or
documents that are
Visual Design
Principles
b. Center of interest – are:
an area that first attracts
attention in a
composition. This area is
more important when
compared to the other
objects or elements in a
composition. This can be
achieved by contrast of
Visual Design
Principles
c. Balance – a feeling of are:
visual equality in shape,
form, value, color, etc.
Balance can be symmetrical
and evenly balanced, or
asymmetrical and unevenly
balanced. Objects, values,
colors, textures, shapes,
forms, etc. can be used in
creating balance in a
Visual Design
Principles are:
d. Harmony – brings together a
composition with similar units. For
example, if your composition is using
wavy lines and organic shapes, you
should consistently use these types of
lines and not put in just one
geometric shape.
Visual Design
Principles are:
e. Contrast – offers some change in
value creating a visual discord in a
composition. Contrast shows the
difference between shapes and can
be used as a background to bring
objects out and forward in a design. It
can also be used to create an area of
Visual Design
Principles are:
e. Contrast
Directional
Movement
f. Directional Movement - a visual flow
through the composition. It can be the
suggestion of motion in a design as you move
from object to object by way of placement and
position. Directional movement can be created
with a value pattern. It is with the placement of
dark and light areas that you can move your
Rhythm
g. Rhythm – a movement in which
some elements recur regularly. Like
a dance, it will have a flow of objects
that will seem like the beat of music.
Perspective
h. Perspective – this is created through
the arrangement of objects in two-
dimensional space to look like what they
appear in real life. Perspective is a
learned meaning of the relationship
between different objects seen in space.
ACTIVITY:
Based on the given picture, complete the table by
supplying the appropriate description for the
indicated visual design principles.
RUBRIC FOR
GRADING
THANK
u!
Do you have any questions?

CREDITS: This presentation template was


created by Slidesgo, including icons by
Flaticon, and infographics & images by
Freepik.
Please keep this slide for attribution.

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