4 - Definition and Components of Communication
4 - Definition and Components of Communication
ENCODING
Because what you are feeling and thinking cannot be shared directly (no direct mind-to-
mind contact), you must use symbols to represent our internal states. This brings
us to our second component — encoding. By selecting of verbal or nonverbal
symbols, employing vocabulary and rules of grammar that are relevant to the
sender's language, he or she attempts to express and transmit what is going on
inside them. While the process of converting feelings into words and actions is
universal, the words and actions selected have their origins in the culture of the
sender.
MESSAGE
Encoding leads to the production of the message, which is a combination of symbols
that represent a source's particular state of being at a specific moment. While
encoding is an internal act (finding a code that represents a personalized reality),
the sending of messages is an external undertaking. The message, an external
representation of the internal state, must pass from one individual to another.
CHANNEL
Messages must have a means of moving from person to person. It is the channel
that, provides that necessary connection. Two channels that humans use are
sight and sound, and various ways in which they are used include a host of types
of media – from oral to written messages, from radio and television to the
Internet.
RECEIVER
After a message has been generated and moved along through a channel, it must
encounter a receiver. The receiver is the person who takes the message into
account, and thereby is directly linked to the source. Receivers may be those
whom the source intended to interact with or they may be other people who, for
whatever reason, came in contact with the source's message.
DECODING
In the next stage of the communication process the receiver decodes the message.
This operation (the converting of received symbols to meaningful interpretations)
is akin to the source's act of encoding, since both are an internal activity. The
decoding process within the receiver is often referred to as information
processing. In this stage the receiver attributes meaning to the message
generated by the sender. Decoding is the most difficult stage of the
communication process, since incorrect decoding causes most of the
communication problems.
FEEDBACK
When you send a message to another person you usually perceive the response
that person makes to your actions. The perception of the response to your
message is called feedback. Feedback typically has two stages. First, it applies
to the reactions you obtain from your communication partner. Second, in most
instances you use dial reaction to decide what to do next. For example, you
smile at someone, and your smile is greeted with a frown. You respond by
asking, "Are you okay?‘
NOISE
The source is not alone in sending messages to the receiver. In actuality, every com
munication event is characterized by a multitude of competing factors. Among
communication scholars, this notion of competing factors is referred to as noise.
It is defined as any intended or unintended factors that affects the fidelity of a
sender's message, and/or disrupts the communication process. Noise is often
thought of as interference to the communication process. Noise, for example,
can be produced by people sitting behind you talking on a cell phone or by an air
conditioner in need of servicing.