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Swot Analysis

Ayala Land Inc. has several strengths including an innovative culture, business stability and profitability, and organizational strength. However, it also faces weaknesses such as high product prices, slow growth internationally, and reliance on long-term debt. Opportunities for the company include expanding into unused land and growing tourism sectors. Threats include competition from other developers and changing economic conditions.

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Marjon Villanueva
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329 views1 page

Swot Analysis

Ayala Land Inc. has several strengths including an innovative culture, business stability and profitability, and organizational strength. However, it also faces weaknesses such as high product prices, slow growth internationally, and reliance on long-term debt. Opportunities for the company include expanding into unused land and growing tourism sectors. Threats include competition from other developers and changing economic conditions.

Uploaded by

Marjon Villanueva
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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A SWOT Matrix for Ayala Land Inc.

STRENGTHS WEAKNESSES
1. Innovative Culture 1. High selling price of products
2. Business Stability and profitability 2. Weak export of products
3. Has financial strength from its resources its 3. Slow growth in China and weak job creation
resources and the stability of its parent in United States
company 4. Highly dependent on long-term debts
4. Organizational strength (they hire the best of 5. Great amount of fixed expenses annually
the best) 6. Cost structures
5. Have largest malls and residential area, 7. High selling price of shares
prestigious hotels and malls here in the country
6. Excellent Corporate Social Responsibility
activities
7. Considers environmental impact of projects.

OPPORTUNITIES SO STRATEGIES WO STRATEGIES


1. There are more idle land here 1. Purchase idle land to build 1. Create Marketing Promotion
in the Philippines new malls/residential for Tourist (W2, O5)
2. The population gets higher, areas/hotels, etc. (S3,O3) 2. Look for new partners in
demand for houses gets higher 2. Introduce new products in other countries (W2, W3, O4)
3. Expansion opportunities the market. (S3, S5, O4) 3. Promotion Strategy for Stock
4. Greater diversification 3. Promote Eco-Tourism Market (W7,O7)
possibilities Projects (S7, O5)
5. Growing tourism sectors 4. Housing Loan Program as
part of company’s CSR (S6,
6. Highly favoured BPO O2)
industry
7. Growing industry

THREATS ST STRATEGIES WT STRATEGIES


1. The SM prime is the Ayala’s
1. Utilize Organizational 1. Set profitable and
biggest competitor
Strength to create better competitive pricing strategy.
2. Increasing prices of inputs
Marketing Plan that will (W1, W7, T1, T7)
3. Customer preferences compete to other companies 2. Insurance and Financial
(S4, T1, T7) Back-ups. (W4, W5, T5)
4. Probability of new entrants 2. Improvement and Expansion
of Malls and Establishments to
5. Unpredictable economic set high walls and prevent new
conditions entrants (S3, S4, T4)
6. Increased tax rates 3. Innovation and Trend Setting
7. Pricing and marketing techniques. (S1, T3)
strategies of competing firms

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