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Perception: "We Don'T See Things As They Are, We See Things As We Are"

Perception is shaped by our individual perspectives. There are three main stages to the perceptual process: 1) Receiving sensory inputs or stimuli from the external environment. 2) Transforming these inputs through our perceptual mechanisms like selection, organization, and interpretation based on internal factors like beliefs and external factors like intensity of stimuli. 3) Forming a perceptual output, though this output may be distorted based on the perceiver's perspective and various internal and external influences on the perceptual process. Perception is important for understanding human behavior and organizational roles.

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154 views8 pages

Perception: "We Don'T See Things As They Are, We See Things As We Are"

Perception is shaped by our individual perspectives. There are three main stages to the perceptual process: 1) Receiving sensory inputs or stimuli from the external environment. 2) Transforming these inputs through our perceptual mechanisms like selection, organization, and interpretation based on internal factors like beliefs and external factors like intensity of stimuli. 3) Forming a perceptual output, though this output may be distorted based on the perceiver's perspective and various internal and external influences on the perceptual process. Perception is important for understanding human behavior and organizational roles.

Uploaded by

Simran Kour
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Perception

“WE DON’T SEE THINGS AS THEY ARE, WE SEE THINGS AS WE ARE”

Defination
Perception (from the Latin perceptio, percipio) may be defined as “a cognitive process by which people
attend to incoming stimuli, organize and interpret such stimuli into behaviour”.

According to Stephen P. Robbins,

Perception may be defined as a process by which individuals organize and interpret their sensory impressions
in order to give meaning to their environment.

According to Udai Prateek, The process of receiving, selecting, organizing, interpreting, checking and reacting
to sensory stimuli or data.

Importance of Perception:
 For Understanding Human Behavior because every person perceives the world and approaches life
problems differently

 With the help of perception, the needs of various people can be determined, because people’s
perception is influenced by their needs.

 It is important for the manager who wants to avoid making errors when dealing with people and
events in the work setting.
 We need to understand what the role of perception in an organization is. It is very important in
establishing different role of perceptions like −

 Understanding the tasks to be performed.

 Understanding associated importance of tasks allotted.

 Understanding preferred behavior to complete respective tasks.

 Clarifying role perceptions.

Perceptual Process

 Perceiver:-

• Is a person who becomes aware of the events or situations through his/ her senses.

• Perceiver can be a manager, executive, salesperson, or any individual in an organization or society.

1. Perceptual Inputs (Stimuli):-


• Refers to Stimuli such as objects, events or people in the environment.

• Everything in the setting where events occur, or which contributes to the occurrence of events is
termed as perceptual input.

• Features of stimuli include traits of individual as well as color and size of an object.

• Process of perception cannot start in the absent of the stimuli.

2. Perceptual Throughput (Perceptual Mechanism)

Refers to the process of transforming inputs through the perceptual mechanism of receiving, selecting,
organizing and interpretation of stimuli. It is also known as “Transformation –Stage”.
a)

b)

Factors Influencing
Perceptual
Selectivity

Internal Factors
External Factors
(Related to
(Related to Stimuli)
Individual)

 Internal Factors
External factors include:

 Size – A larger size makes it more likely an object will be selected.


 Intensity – Greater intensity, in brightness, for example, also increases perceptual selection.
 Contrast – When a perception stands clearly out against a background, there is a greater
likelihood of selection.
 Motion – A moving perception is more likely to be selected.
 Repetition – Repetition increases perceptual selection.
 Novelty and familiarity – Both of these increase selection. When a perception is new, it stands
out in a person’s experience. When it is familiar, it is likely to be selected because of this
familiarity.
3. PERCEPTUAL Output

Distortions in Perception

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