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Key Parameters Key Activities Value Propositions Customer Relationship Customer Segment

This document outlines the key aspects of a book rental business model including key parameters, activities, value propositions, customer relationships, segments, resources, channels, cost structure, and revenue streams. The business would provide an online platform and app for renting both new and used books at low prices. It would target students, educators, and casual readers through social media marketing, newspaper ads, and loyalty programs to generate revenue from book rentals, sales of other products, and advertising. The goal is 7,500 transactions per month at Rs 200 each for a target revenue of Rs 15,00,000 monthly.

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Pusendra Chaudhary
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34 views2 pages

Key Parameters Key Activities Value Propositions Customer Relationship Customer Segment

This document outlines the key aspects of a book rental business model including key parameters, activities, value propositions, customer relationships, segments, resources, channels, cost structure, and revenue streams. The business would provide an online platform and app for renting both new and used books at low prices. It would target students, educators, and casual readers through social media marketing, newspaper ads, and loyalty programs to generate revenue from book rentals, sales of other products, and advertising. The goal is 7,500 transactions per month at Rs 200 each for a target revenue of Rs 15,00,000 monthly.

Uploaded by

Pusendra Chaudhary
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Key Parameters Key Activities Value Propositions Customer Relationship Customer Segment

 Institutions make  Providing books  Old and low-cost  Recommendation  Regular novel
students and firm on rent books system readers
aware of best  Guerilla  Available for both  Feedback into  Young and elderly
deals marketing strategy buying and selling consideration people
 Internet Hosting of using mascot  Available for  Discounts on mass  School and high
companies for awareness renting purchase school students
consider packages  Creating plans  Home delivery  Loyalty based  University
for such that inspire discount students
companies modernization of  Customer support
 Digital Marketing company I.e. no through phone and
advertisers bring use of plastic for email
idea to reach most delivery  Seasonal
people  Direct transaction discounts.
at doorstep.
 Fixed searchable
prices of books by
edition.
Key Resources Channels
 Physical resources  Social media
I.e. main office, platform I.e.
branch offices, Facebook,
delivery vehicles. Instagram and
 Intellectual twitter.
resources I.e  Newspaper
website and app. advertisement.
 Human resources  Social media
(staffs with advertisement.
technical
knowledge)
 Financial
resources I.e. cash
(initial investment
of Rs 25,00,000)
Cost structure Revenue Streams
 Website development and hosting cost.  Commission through transactions
 Salaries and rental cost.  Through advertisement of other brands
 Equipment and asset cost  Target:
 Maintenance and operational cost 1 transaction = Rs 200, 7500 transaction / month
 Digital marketing cost Rs 200 * 7500 = Rs 15,00,000 per month
 Outsourcing cost

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