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Syllabus (MC)

This document outlines the course objectives and outcomes for a Managerial Communication course. The course aims to: 1) provide an understanding of the importance of communication in business; 2) teach the flow and types of communication in organizations; and 3) help students develop effective oral and written communication skills. The course outcomes include understanding communication skills, different communication forms and aids, and technology in the modern workplace. The course is divided into 5 units covering topics such as the foundations of communication, the communication process, business communication forms, personal communication, and report writing.

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301 views

Syllabus (MC)

This document outlines the course objectives and outcomes for a Managerial Communication course. The course aims to: 1) provide an understanding of the importance of communication in business; 2) teach the flow and types of communication in organizations; and 3) help students develop effective oral and written communication skills. The course outcomes include understanding communication skills, different communication forms and aids, and technology in the modern workplace. The course is divided into 5 units covering topics such as the foundations of communication, the communication process, business communication forms, personal communication, and report writing.

Uploaded by

Lords Porseena
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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12B105 MANAGERIAL COMMUNICATION

3 0 0 3
Course Objectives

 To provide a basic idea about the importance of Communication in the Business Field
 To learn about the flow of Communication and Types of Communication in an Organization
 To prepare and deliver Effective Oral and Written Communication
 To enhance and gain confidence and greater understanding of Communication
 To gain knowledge of the communication medias and its need in business

Course Outcomes
 Understand the communication skills and the usage of communication
 Use communication aids and apply the different forms of communication
 Understand the technology of communication in the modern workplace.
 Understand the reports and its formats
 Understand the methods of business communication and forms of records

UNIT I INTRODUCTION AND FOUNDATIONS OF COMMUNICATION 9


Communication – Meaning, Significance for Management – Role of Communication in Business – Forms of
Communication -- Choice of Vocabulary – Paragraph Writing- Dimensions and Functions of Non-Verbal
Communication – Personal Appearance – Body Language-Paralanguage – Environment

UNIT II COMMUNICATION PROCESS 9


Types and Media of Communication - Barriers of Communication and Overcoming Barriers – Principles for
Effective Communication- Communication in Organizational Settings – Internal and External Communication

UNIT III BUSINESS COMMUNICATION 9


Business Needs for Communication - Forms of Business Communication Planning – Writing and Consulting
Business Messages -Writing Routine and Good Will Messages – Writing Positive and Negative Messages-Writing
Business Letters – Writing Memos, Minutes and Agenda – Enquiry, Sales and Order Letter - Notice, Tenders –
Letter – Applications and Complaints

UNIT IV PERSONAL COMMUNICATION 9


– Use of Charts, Diagrams, Tables and Visual Audio aids for Communication – Listening – Process of Improving
Listening – Teams – Types – Dynamics-Improving Group Communication – Understanding Others and Self, Self
Concept – Interpersonal Perception – Feedback

UNIT V REPORT WRITING 9


Technical Reports – Formats of Reports – Project Proposal Writing – Project and Appraisal Report Writing –
Communication Challenges in Today’s work Place
Total: 45
TEXT BOOKS:

Year of
Sl.No. Author(s) Title of the Book Publisher
Publication
John M Penrose, Business Communication Cengage
1. Robert W Rasberry for Managers 2009
Learning
and Robert J Myers
Speaking and Writing for
2. Sounderaraj Francis Effective Business McMillan India 2008
Communication

1
REFERENCE BOOKS:

Year of
Sl.No. Author(s) Title of the Book Publisher
Publication
Communication Skills for
1. Hargie O Williams Palgrave 2006
Effective Management
Lesikar V Raymond
Tata McGraw
2. and Business Communication 2008
Hill
Flately E Marie
3. Ramachandran K K Business Communication McMillan India 2009
Mohan Krishna Developing Communication
4. McGraw hill 2007
Banergee Meera Skills

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