Unit 11 User Education and Information Literacy: 11.0 Objectives
Unit 11 User Education and Information Literacy: 11.0 Objectives
INFORMATION LITERACY
Structure
11.0 Objectives
11.1 Introduction
11.2 User Education
11.2.1 Definition
11.2.2 Components
11.2.3 Historical Development
11.2.4 Objectives
11.2.5 Methods
11.2.6 Information Technology and User Education
11.2.7 Evaluation of a User Education Programme
11.3 Information Literacy
11.3.1 Concept
11.3.2 Need
11.3.3 Historical Background
11.3.4 Information Literacy Models
11.3.5 Information Literacy Standards
11.3.6 Imparting Information Literacy
11.4 Information Literacy and User Education
11.5 Summary
11.6 Answers to Self Check Exercises
11.7 Keywords
11.8 References and Further Reading
11.0 OBJECTIVES
After reading this Unit, you will be able to:
• explain the concept and meaning of user education;
• define its purpose and trace its development;
• describe the methods of conducting user education programmes in libraries;
• critically evaluate the effectiveness of user education programmes;
• explain the concept of information literacy;
• define its need and trace its development;
• describe the models and standards of information literacy;
• discusss how to impart information literacy;
• critically evaluate the effectiveness of information literacy;and
• briefly describe the user education and information literacy scenario in India
and the world.
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Information Use and User
Studies 11.1 INTRODUCTION
Libraries have been providing user education programmes under different names
to facilitate use of library and information resources. Library orientation is
organised to orient the new users in a library with its physical set-up, rules,
regulations and facilities. Library instruction is provided so that users are able to
locate information sources in the library. Bibliographic instruction is yet another
service offered by libraries to enable users to search and retrieve information.
User education programmes are organised by libraries to familiarise the users
with library sources and services. There is a need for such programmes to make
the users aware of the library and information sources, services, processes/
operations as well as library use ethics. Such programmes facilitate the users to
use library and information resources efficiently and effectively. Developments
in Information Communication Technologies (ICTs) have helped in better delivery
of such programmes. Use of multimedia and the Internet has also helped to provide
these programmes in a more interactive way with anytime remote access.
Along with changes in information sources, the use of information has also
witnessed a substantial change.The developments in availability of digital
information, increasing dependence of users on it and its increasing use made by
libraries in services led to the birth of the concept ‘Information Literacy’ (IL) to
enable users to use information effectively.
11.2.1 Definition
User education may be defined as a process or a programme through which the
potential users (scientists, engineers, technologists, academics and students) of
information are made aware of the value of information and are motivated to use
information resources. Mews, in her book on Reader Instruction, defines user
education as instruction given to readers to help them make the best use of library.
Gordon Wright opined that a student cannot be taught the use of library in splendid
isolation, but must be made to see it as continuous process of education in which
the various facets of communication are inextricably mixed. Jacques Tocatline
(UNESCO) defined ‘user education’ to include any effort or programme which
will guide and instruct existing and potential users, individually or collectively
with the objectives of:
a) recognising their own information needs;
b) formulating these needs;
c) using information services effectively and efficiently; and
d) assessing these services.
It may be stated that user education is concerned with the information and
communication process as a whole and one part of this involves interaction of
the user with the library. It (user education) should be a continuous process starting
with school and public libraries and with the possibility of extension into academic
and special libraries. User education is central to the whole purpose of the library
and the effective utilisation of information resources. The pattern of many
academic user education programmes is similar to that proposed at the Royal
Society Scientific Information Conference in 1948.
11.2.2 Components
Ideally, user education should be a continuous process comprising of two
components, namely orientation and instruction, which may be combined when
necessary.
Orientation is concerned with ways of acquainting the user with the library and
services available and also with the organisation, layout and facilities of a
particular library. Orientation is related to both cognitive objectives (i.e.,
understanding) and affective objectives (i.e., feelings and attitudes). In orientation,
it is important to try and create the right kind of environment for effective
communication between user and the library staff and to present an image of the
library as a pleasant and friendly institution, where help can be obtained. As a
result of orientation, the users should feel confident that the library staff is
competent and is always willing to help them.
It is not enough for the students to be motivated by the librarian(s) alone to make
use of the library. Their teachers must also provide them with experiences that
using the library is a necessary and rewarding part of education. In other words,
user education programme must be integrated with academic teaching programme
involving closer cooperation between the librarian and the teaching faculty. As
an outcome of such cooperation, relevant practical work can be incorporated
into user education programmes. The concept ‘course-integrated’ user education
implies close relationship between library and academic programmes. Different
forms of user education programmes have been suggested along the lines of
ideal librarian/faculty cooperation.
Pioneering Efforts
The systematic use of the concept of user education owes its origin to Patricia B.
Knapp and her 1964 report which mainly attempted at “exploring methods of
developing a more vital relationship between the library and college teaching”.
This project was sponsored by the Monteith College of Wayne State University.
Earlham College also tried to provide user education programmes more or less
on the same lines. It was during this period that user education was identified
with bibliographic instruction and/or course related library instruction with its
own strategy. Bibliographic instruction comprised of two components, one
concerning the sources for imparting of knowledge and the second relating to
the development of skills essential for imbibing bibliographic instruction which
consisted of the following aspects: a) general types of reference works b) indexing
and abstracting periodicals c) library catalogue d) principles of knowledge
organisation e) search strategy and f) subject analysis.
The role of library in higher education has been for long a subject of debate. In
1934, Louis Shores introduced the concept of ‘Library Arts College’. This concept
gradually evolved into ‘Library College’. The purpose of Library College is to
increase the effectiveness of student learning, particularly through the use of
library centred independent study with the help of a bibliographically expert
faculty. The Library College is concerned with changing the mode of instruction
from the classroom lecture arrangement with the library as a supporting agency
to the carrel or room in the library with the teaching/learning process dependent
upon the individual and the independent efforts of the student.
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Institutionalisation of User Education User Education and
Information Literacy
In the process of institutionalisation of user education the lead was taken by the
Council of Library Resources and Association of College and Research Libraries
in the USA. It was the British Library Research and Development Department
and the Centre for Research in User Studies which promoted and gave impetus
to the development of user education programmes in the U.K. This institutional
patronage was mainly responsible for a number of important user education
projects.
There have been many conferences and seminars, at both international and
national levels, on the theme of user education. One of the earliest conferences
on the subject was the Fourth Triennial Meeting of IATUL (International
Association of Technological University Libraries) held at Loughborough, U.K.
in 1970. The theme of this meeting was ‘Educating the Library User’. The first
international conference on Library User Education was held at Cambridge in
1979 with the theme ‘Library User Education: Are New Approaches Needed?’.
This was followed by the second conference held at Oxford in 1981. This
conference covered user education in different types of libraries. Other examples
of international seminars on various aspects of user education are the Anglo-
Scandinavian Seminar on Library User Education held in Gothenburg, Sweden
in 1976, workshops held at Essen, Federal Republic of Germany in 1981 and at
Cranefield Institute of Technology, Melbourne, Australia in 1981 and a seminar
on user education in the online age held in Gothenburg in 1982. It may be stated
that the early development of user education was largely concentrated in English
speaking countries - mainly Britain, USA, Australia and Canada. Later, European
countries, Japan and China in Asia also developed and conducted user education
programmes.
It may be mentioned here that the concept of user education has caught the
imagination of librarians and information professionals all around the world.
There have been three streams of experience so far as user education is concerned.
Historically speaking, the American experience is said to be innovative, because
it has laid the basis for others to follow. The names of Louis Shores, Patricia B.
Knapp and Thomas Kirk would be remembered as pioneers. It was through their
initiative and leadership that user education came to be accepted widely in the
USA. The next step in the development was the institutional framework pioneered
by Eastern Michigan University through its various activities. Yet another major
step in this direction was statement of objectives of the Association of College
and Research Libraries in which user education received attention. This process
of institutionalisation of user education has been accelerated by the allocation of
funds from private foundations.
The experience of the UK in user education was somewhat different. Here, user
education programmes have tended to emanate from a central body like the Library
Research and Development Department.
In the past, there has been an ongoing debate relating to the objectives for library
user education. Organisations like ACRL in the USA and ASLIB in the UK have
attempted to develop their own proposals and guidelines in this direction.
Information professionals like Hutton, Scrivener and Hartz have communicated
their views on the subject. Scrivener, while discussing the general aims for
university library user education programmes, describes the following as a
summary of what any programme might aim to achieve “the details will
necessarily vary in different situations but teaching should establish and promote
those traditional skills without which no student can make adequate use of his
library: i) an understanding of library arrangements- physical, bibliographical
and conceptual ii) a knowledge of sources which will be appropriate in any given
situation iii) the ability to interpret his own need so as to frame relevant questions
iv) an awareness of search techniques including the ability to devise serviceable
routines and finally the student needs skill in the art of evaluating his sources
and presenting his materials”.
11.2.5 Methods
Education has been defined as a process that empowers the learners. This process
can be affected by a variety of factors. The four basic factors that affect learning
in practical situations are motivation, activity, understanding and feedback. These
factors might be considered in relation to library user education programme as
well. Choice of teaching methods and media depends on the learning/teaching
situation, the subject material, the students and the teachers. No single method
will be suitable for all situations. However, teaching methods may roughly be
categorised into those which are suitable for group instruction, those suitable for
individual instruction and those suitable for both. These methods are depicted in
the diagram 11.1.
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Teaching methods Type of instruction
Information Use and User
Studies lecture
seminar/tutorial/ GROUP
demonstration INSTRUCTION
guided tour
film
video tape
GROUP & INDIVIDUAL
tape/slide
INSTRUCTION
audio tape/illustration
audio tape
The Lecture
Lectures are the most common method of instruction. They are used for teaching
large groups of students. In lecture method of teaching both audio as well visual
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sensory inputs (via blackboard or overhead projector) are made use of. The lecture
as a form of communication in education has been strongly criticised. The User Education and
Information Literacy
disadvantage of this method is that the speed of delivery of information cannot
be controlled by the receiver and repetition is not possible without the provision
of printed handouts. However, lectures provide an opportunity for personal
interaction and some feedback could be obtained from the students. Lecture is
an unsuitable method for conveying information about bibliographic data. It is
only suitable for providing a general introduction to a course on information
retrieval. The lecture method may be more advantageous for a mature group of
audience rather than beginners.
Programmed Instruction
The programmed instruction can be carried out by the use of a variety of media
such as printed books, automatic projection of slides or by means of a computer-
aided instruction (CAI). Programmed instruction is associated with many
advantages for library instruction. For example, student/users can work at their
own pace, they can actively participate in the learning process and receive direct
feedback in respect of their progress. It is also possible for the teaching staff to
obtain a record of the student’s progress. Of course, the disadvantage is that of
the possible isolation of the student. Extrovert students who like companionship
and competition of the classroom might not prefer this method of learning. CAI
instruction is largely developed in the USA.
To summarise, it might be said that choice of teaching methods and media depends
on the learning-teaching situation, the subject material and people to whom
training has to be imparted and the staff involved in the training process. The
methods and media for library user education should preferably involve the active
participation of the student/user so that the user feels part of the process. In
practice, a combination of teaching methods and media might provide the ideal
basis for programmes of library user education.
Main Goals
i) To enable an end-user to carry out online information searches either himself/
herself or with the help of an intermediary within her/his own subject field,
as and when required, in connection with information needs.
ii) To enable an intermediary to carry out online information searches, for end-
users, within many different subject fields, from the available databases, on
the various information retrieval systems.
Methods
In the earlier section a detailed account has been provided regarding the teaching
methods and media in the context of library user education. In addition to the
methods discussed earlier, it must specially be noted that as online retrieval is an
interactive process, particular attention needs to be paid to methods which permit
the display and experience of this interaction.
The ultimate aim of online instruction, for both end-users and intermediaries, is
to be able to carry out online information searches. Therefore, it is essential to
practice on a real system. This forms part of ‘learning by doing’ concept, which
is also important in other forms of library user education. The need for live
online instruction has been recognised by systems operators, who have provided
various aids for teaching. For example, in MEDLINE system, the user can
interactively ask for instructions at the beginning of the search or for assistance
during the search. The SDC (System Development Corporation) provides an
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online database over databases, DBI (Data Base Index) where the user can type
in the subject area of interest and receive information as to the appropriate User Education and
Information Literacy
databases ranked in order of suitability for searching.
Choice of teaching method is often dependent not only on the learning effects
but also on availability of equipment and cost of use.
Information Literacy (IL) is a very active area of research today. Library and
Information Science (LIS) professionals are writing on the subject and are also
engaged in research on it. It has evolved as a concept with the increasing
importance of information in our lives. Information literacy finds more application
in education and research sector, though it is equally applicable in work and
other areas of life. Let us begin with understanding what is information literacy.
11.3.1 Concept
The concept of information literacy was first conceived by Paul Zurkowski in
1974, the then President of Information Industry Association. He observed that
information literates are trained in the application of information resources to
their work. It enables them to make more intelligent decisions at work, research
and study as compared to those who are not information literate. One of the
earliest definitions of information literacy was given in 1989 by the ALA
Presidential Committee on Information Literacy. It stated that “to be IL, a person
must be able to recognize when information is needed and have the ability to
locate, evaluate, and use effectively the needed information.” The concept evolved
as a result of the ever increasing volume of information being generated across
all fields and its increasing importance. Excess of information or paucity of
information, both, create problems in using it for decision making. Paucity of
information may result in a decision that does not take into account all facets of
the problem or different experiences reported regarding the issue. Excess
information, described as ‘information smog’, makes it difficult to sift relevant
information from the huge mass of information, thus affecting the decision. It is
presumed that a user is competent in using the different tools, forms and formats
in which information exists to handle it efficiently and effectively.
Terms such as computer literacy, media literacy, library literacy, digital literacy
and network literacy have cropped up recently to express these competencies.
Computer literacy refers to the ability to handle computers so as to produce,
process, store and retrieve information. The term technology literacy is broader
in scope as it encompasses competencies in handling all Information and
Communication Technology (ICT) components in managing information. Media
literacy is another competency that an individual should possess to handle
information competently. Information is available in different media e.g. print,
electronic media including T.V., Internet, etc. Media literacy refers to the ability
to access, store, organise, search and communicate information in these media.
Network literacy is also considered a part of information literacy due to the fact
that information does not exist in isolation and all institutions and organisations
are interconnected and share information. Internet and Intranet are examples of
networks that play a crucial role in our lives while using information. It is essential
for one to be able to post, access, transmit and use information on a network
resulting in one being network literate. Digital information is on the rise today. It
has its own advantages of easy transmittal across distances, easy maneuverability,
multiple and simultaneous access. A large volume of current information is
available in digital form. We are converting even the print form of information
into digital form. This demands one to be digitally literate to be able to handle
digital information. Library literacy implies the competence to use the library
effectively to access and use information. It implies knowing the scope of
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Information Use and User reference and information sources, their structure and search engines which may
Studies
be indexes in print sources. Broadly speaking the library skills have been equated
to search skills. Some writers have gone to the extent of equating library skills to
analytical skills.
Another comprehensive definition of information literacy was arrived at during
the UNESCO sponsored meeting of Experts on IL at Prague. It was observed
that “ Information Literacy encompasses knowledge of one’s information concerns
and needs, and the ability to identify, locate, evaluate, organize and effectively
create, use and communicate information and address issues or problems at hand;
it is a prerequisite for participating effectively in the Information Society, and is
a part of the basic human right of lifelong learning”.
Another way of looking at information literacy is enumerating the characteristics
of an information literate person that has been done by Doyle as a result of a
Delphi study undertaken by him. He states that an “ IL person:
• Recognizes that accurate and complete information is the basis for intelligent
decision making;
• Recognizes the need for information;
• Formulates questions based on information needs;
• Identifies potential sources of information;
• Develops successful search strategies;
• Accesses sources of information including computer-based and other
technologies;
• Evaluates information;
• Organizes information for practical application;
• Integrates new information into an existing body of knowledge; and
• Uses information in critical thinking and problem solving”.
Some more characteristics can be added to the list i.e., they understand the social
and legal issues surrounding the use of information. They are competent and
independent learners, are flexible in their working, are adaptable and can function
independently and in groups.
11.3.2 Need
Information is the basic ingredient of our day-to-day working, learning, teaching,
research, administration, etc. Information is available all around us. Those who
utilise it effectively and efficiently are called information literates. It is not easy
to utilise the information available in abundance because:
• It is increasing exponentially, thereby making it difficult to ascertain whether
we have access to all information that currently exists;
• Anyone can publish on the Internet, thus making it difficult for the user to
verify the authenticity and validity of information;
• Sources of information are many, therefore, making its control difficult;
• Information is available in different formats which a user should be adept in
handling to use the information; and
20 • Using the information for some work requires skills of analyses and syntheses.
The above characteristics of information require individuals to be competent to User Education and
Information Literacy
handle and use the information which is acquired on being information literate.
Moreover, the information society aims at overcoming the information gap in
the society by democratisation of information so as to empower the citizens.
The following list gives examples of the kinds of skills and competencies that
might be taught to in courses being developed or revised with support from the
Andrew W. Mellon grant, Integrating Information Literacy into the Liberal Arts
Curriculum. This list is highly selective, and is intended merely as a starting
point, or “touchstone”, for those doing course development work in this area.
Generally speaking, undergraduate students in their first couple of years will
acquire, use and refine their basic research skills (Basic Competencies) and
students in their junior and senior years will use and refine the more advanced
skills (Advanced Competencies).
11.5 SUMMARY
Libraries have designed different programmes to introduce their services and
tools to their users. These differ from each other as they cater to different categories
of users. Library orientation is provided for the freshers/ new users to make
them aware of the rules, regulations, physical infrastructure and facilities in the
library. Library instruction aims at helping users to understand the tools to access
information. Bibliographic instruction is provided to the users to understand the
use of the available tools of organising information and thus to search for
information effectively and efficiently. Library orientation is concerned with
enabling the student to become aware of the existence of the library and the
services available and aiding the student to learn about the general use of the
library, whereas library instruction is concerned with enabling the student to
obtain information required for specific purpose by making full use of the
resources and material available in the library and is concerned with problems of
information retrieval.
2) The development of user education originated since 1934 when Louis Shores
brought the concept of “Library Arts College” with the objective of
developing the student learning through the use of library. Patricia B.K. Knapp
and her 1964 Report also attempted at “exploring methods of developing a
more vital relationship between the library and college teaching”. Afterwards
various institutions and associations in the USA, UK and India as well as
UNISIST programme organised seminars and workshops to promote user
education.
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3) The objectives of library user education programmes are to: i) create User Education and
Information Literacy
awareness of the resources available and ii) acquaint a series of skills which
can be made use of in connection with different academic studies.
4) Lectures, seminars, tutorials and demonstrations guided tour, video-tapes,
programmed instruction, graphics, individual instructions are various
methods and media which are used for library user education programme.
5) Computer-based on-line information retrieval systems are helpful to users
to carry out on-line information searches either themselves or with the help
of an intermediary.
6) The need for evaluating user education in libraries is to study the value of
different programmes and measurement of the effects of such educational
programmes on those who participated.
7) Information literacy is defined as the ability to recognise the need for
information, to locate, evaluate and use effectively the needed information.
It is difficult to ascertain whether we have access to all information that
currently exists. Anyone can publish on the Internet making it difficult for
the user to verify the authenticity and validity of information. Sources of
information are also many making its control difficult. Information is
available in different formats which a user should be adept in handling to
use the information. The above characteristics of information require
individuals to be competent to handle and use the information which is
acquired on being information literate.
8) Information literacy came into existence in 1974, introduced by Paul
Zurkowski. ALA played a mojor role by setting the ALA Presidential
Committee on Information Literacy which gave comprehensive definition
of information literacy enumerating the characteristics expected of an
information literate person. A number of conferences were organised,
particularly the one at Prague by UNESCO and at Egypt by IFLA that helped
induce the attention in information literacy among professionals. Extensive
literature was produced by individuals and organisations including
universities and library associations that gave an impetus to research in the
field. Information literacy is being researched all over the world. Libraries
have designed programmes that need to have active collaborations of faculties
and administrators to make them successful.
9) Information literacy models are useful for LIS professionals and faculties in
designing information literacy programmes. They provide a framework to
develop an information literacy programme from information seeking to
writing and evaluating the information product. These models are learning
and creative process that enhances critical thinking. They have also been
used for design and evaluation of information literacy curricula. Some of
the Information Literacy Models are: SCONUL Seven Pillars of Information
Literacy, Kulthau’s Information Search Process, Stripling’s/Pitts Model,
Irving Model.
10) Association of College and Research Libraries (ACRL, 2000) has formulated
standards of information literacy for higher education that help in developing
an information literacy curriculum for an educational institution. The
standards also provide performance indicators (PI) and outcomes for each
standard. 33
Information Use and User 11) Information literacy can be imparted as stand-alone courses or as part of
Studies
other courses. The component of information literacy may be integrated in
other courses. These courses may be offered as non-credit courses or as credit-
based courses.
11.7 KEYWORDS
Affective Goals and : They are concerned with feelings whether the student
Objectives wants to, and subsequently does, behave in various
educationally desirable ways. They are of long term
importance for the behaviour of the student.
Digital Information : The ability to access, store, organise, transmit and use
Literacy digital information effectively in various activities
of life.
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