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MIL WK 7

This document provides information about codes and conventions used in media. It discusses technical codes like camera angles and lighting, written codes such as headlines and captions, audio codes including background music and sound effects, and symbolic codes that convey symbolic rather than literal meanings. It also defines media representation as the way media portrays groups from an ideological perspective. Key terms about media representation include construction, mediation, selection, anchorage, and stereotype. The document encourages examining how values and beliefs shape media representations and the influence and responsibility of both media providers and receivers.

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jonalyn obina
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75 views2 pages

MIL WK 7

This document provides information about codes and conventions used in media. It discusses technical codes like camera angles and lighting, written codes such as headlines and captions, audio codes including background music and sound effects, and symbolic codes that convey symbolic rather than literal meanings. It also defines media representation as the way media portrays groups from an ideological perspective. Key terms about media representation include construction, mediation, selection, anchorage, and stereotype. The document encourages examining how values and beliefs shape media representations and the influence and responsibility of both media providers and receivers.

Uploaded by

jonalyn obina
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Commission on Diocesan Schools of La Union

SAINT CHRISTOPHER ACADEMY


Central east #1, Bangar La Union

MEDIA AND INFORMATION LITERACY 12


Name: _________________________________________ Date: _________________
Grade and Section: ____________________________ Score:

CODES AND CONVENTIONS IN MEDIA


WHAT I NEED TO KNOW

“THE MEDIUM IS THE MESSAGE”, a statement made by Marshall Mcluhan way back in 1964, is among the
first and most famous quotes in the study of media and information. Macluhan was studying how culture and society are
affected by the means with which information is conveyed.
According to UNESCO, to be media and information literate, one must know how information, ideas, and meaning are
communicated. This means being able to understand the “language” or “grammar” of each medium or information
provider.
Types of Codes in Media
1. TECHNICAL CODES
 These includes techniques and methods like camera angle, shot type, and lightning.
2. WRITTEN CODES
 Some examples of written codes are headlines, captions, titles, and writing style.
3. AUDIO CODES
 These includes codes related to sound. Background music, sound effects, and voice overs under this category.
4. SYMBOLIC CODES
 These are codes that are used to convey a symbolic- rather than a literal- meaning. One example is the way a
character’s emotions are implied in a scene.

MEDIA REPRESENTATION
 The University of Minnesota defines media representation as “the ways media portrays particular groups,
communities, experiences, ideas, or topics from a particular ideological or value perspective.”
KEY TERMS TO GRASP MEDIA REPRESENTATION
1. CONSTRUCTION – refers to the way a media material is “put together”
2. MEDIATION – refers to the process that a media material undergoes before reaching an audience.
3. SELECTION - refers to the process of selecting content for a media material
4. ANCHORAGE – refers to the words used to give image a certain meaning
5. STEREOTYPE – refers to the oversimplified representation of a peson or a thing.
6. IDEOLOGY – refers to the set of opinions or beliefs expressed through a media material.

Media representation is an interesting, multi-layered topic in media and information literacy. It examines the
influence and responsibility of media, as well as the responsibility of those who receive and provide
information. It also encourages us to examines how our own values and beliefs, our sense of right and wrong,
and our definition of thruth affect and shape these media representations.
WORKSHEET 7
Name: _________________________________________ Date: _________________
Grade and Section: ____________________________ Score:

ACTIVITY 1
Direction: on the blank before each number, write T if the statement is true and write F if it false.
_______________1. All symbolic codes are written codes
_______________2. Mediation plays a significant role in media representation
_______________3. The sole purpose of media providers is to entertain
_______________4. “The medium is the message” is a statement by Marshall Mcluhan.
_______________5. All media are materials undergo a process of selection.
_______________6. A stereotype is an accurate representation of a person or a thing
_______________7. Captions are written codes.
_______________8. All media are reality.
_______________9. To be media and information literate means understanding the language or grammar of each
medium.
_______________10. Technical codes can be used as symbolic codes.

B. Compare the technical codes, written codes, audio codes, and symbolic codes of the two commercials which will
be given by your teacher. Use the graphic organizer below to list down your answers.
ADVERTISEMENT A ADVERTISEMENT B
Technical codes

Written codes

Audio codes

Symbolic codes

Prepared by: Checked and Noted by:


Jonalyn D. Obina Jennifer B. Galuz
Subject Teacher OIC Principal

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