Executive Summary:

Our school, ,,IB მთიები“ , will provide an innovative and comprehensive education for students
in grades 1-12 (For the first few years it will only feature grades 9-12). Our mission is to prepare
students for success in a rapidly changing world by providing a challenging, supportive, and
inclusive learning environment. We will offer a well-rounded curriculum that includes STEM,
arts, and athletics, as well as opportunities for student leadership and community service.

Market Analysis:
Market Overview:
Our new school, ,,IB მთიები“ is located in Tbilisi, which is a growing city with a population of
approximately 1,200,000 people. The majority of families in the area have school-aged children,
and there is a strong demand for high-quality education options.
Market Size:
There are approximately 4,000 families with school-aged children within a 10-kilometer radius
of our school. This represents a significant potential market for our school.
Market Segments:
Our target market is families with school-aged children who are seeking a high-quality education
for their children. We will focus on attracting families who are interested in a more innovative
and student-centered approach to education.
Competitor Analysis:
There are several traditional public and private schools in the area, as well as a few charter
schools that offer alternative education options. However, there are no schools in the area that
offer the innovative and comprehensive education that we will provide.
Competitive Advantage:
We believe that our school will have a number of competitive advantages over existing schools
in the area. These include:
1. Innovative Curriculum: Our curriculum will be designed to provide a well-rounded
education that prepares students for success in the 21st century. We will focus on STEM
subjects, humanities, arts, and athletics, as well as opportunities for student leadership
and community service. We will also incorporate project-based learning and other
innovative instructional approaches to engage students and foster critical thinking and
problem-solving skills.
2. State-of-the-Art Facilities: We plan to lease a newly constructed building that will
provide state-of-the-art facilities for our students. The building will include classrooms,
science and computer labs, an art studio, a gymnasium, and outdoor recreational spaces.
3. Experienced Management Team: Our management team includes experienced
educators and business professionals who share a passion for innovative and student-
centered education. We are committed to creating a supportive and inclusive learning
environment that fosters academic and personal growth for all of our students.
Market Trends:
There are several trends in the education market that support the demand for a school like ours.
These include:
1. Increased Focus on STEM Education: With the growing importance of technology and
innovation in the global economy, there is a growing demand for education that
emphasizes STEM subjects.
2. Interest in Alternative Education Options: Many families are seeking alternative
education options that provide a more student-centered and innovative approach to
learning.
3. Focus on Community Involvement: There is a growing emphasis on community service
and leadership development in education, as families recognize the importance of
developing well-rounded and socially responsible citizens.

Marketing Strategy:
Target Market:
Our target market is families with school-aged children who are seeking a high-quality education
for their children. We will focus on attracting families who are interested in a more innovative
and student-centered approach to education. Based on our market analysis, we estimate that there
are approximately 4,000 families with school-aged children within a 10-kilometer radius of our
school who fit this profile.
Marketing Mix:
To reach our target market, we will use a mix of marketing tactics, including:
1. Online Advertising: We will use search engine marketing and social media advertising
to reach families who are actively searching for education options online. We will also
create a website that provides detailed information about our school and its programs.
2. Direct Mail Campaigns: We will send targeted direct mail campaigns to families who fit
our target market profile. Our mailings will include a brochure that highlights our
school's unique features and benefits, as well as information about our admissions
process and open house events.
3. Community Outreach Events: We will host a series of community outreach events to
introduce our school to families in the area. These events will include open houses,
information sessions, and family-friendly activities that showcase our school's curriculum
and facilities.
4. Public Relations: We will work with local media outlets to generate positive publicity
for our school. This will include press releases, media interviews, and feature stories that
highlight our school's unique features and benefits.
Marketing Budget:
Our marketing budget will be approximately 10% of our first year's revenue, or approximately
$225,000. We will allocate our budget across our marketing mix, with a focus on online
advertising, direct mail campaigns, and community outreach events.
Measuring Success:
We will measure the success of our marketing strategy by tracking the number of inquiries,
applications, and enrolments we receive. We will also track the cost per acquisition for each new
student, and adjust our marketing mix as needed to improve our return on investment.

Curriculum and Instruction:

Facilities:
We plan to lease a newly constructed building that will provide state-of-the-art facilities for our
students. The building will include classrooms, science and computer labs, an art studio, a
gymnasium, and outdoor recreational spaces.

Financial Plan:
Revenue Streams:
Our primary revenue stream will be tuition fees paid by families who enroll their children in our
school. We will also offer optional after-school programs and summer camps for additional
revenue.
Expenses:
Our major expenses will include salaries and benefits for our faculty and staff, rental or mortgage
payments on our facilities, supplies and equipment for classrooms, administrative expenses (e.g.
legal fees, accounting services), and marketing expenses.
Financial Projections:
Our financial projections are based on a five-year forecast, and assume an initial enrollment of
240 students in the first year, with a gradual increase to 500 students by the fifth year. The
average tuition fee per student will be $8,000 per year, with an annual tuition increase of 3%.
Sources of Funding:
We plan to fund our initial start-up costs through personal investment. We will seek additional
funding from investors and grants in the future to support our expansion plans.

Management Team:
Our management team includes experienced educators and business professionals who share a
passion for innovative and student-centered education. We are committed to creating a
supportive and inclusive learning environment that fosters academic and personal growth for all
of our students.
Conclusion:
We are confident that our new school will provide an innovative and student-centered education
that meets the needs of families in our area. Our market analysis shows that there is a significant
demand for high-quality education that focuses on individual student needs and fosters a love of
learning.
Our school's unique features and benefits, including small class sizes, personalized instruction,
and a focus on experiential learning, will set us apart from traditional schools and appeal to
families who are seeking a more personalized and engaging educational experience for their
children.
We have developed a comprehensive business plan that includes a detailed market analysis,
marketing strategy, financial plan, and organizational structure. We believe that this plan will
enable us to successfully launch our school and achieve our long-term goals of providing an
exceptional education to our students and contributing to the development of future leaders.
We are committed to ensuring that our school operates in a financially sustainable manner and
provides value to our students, families, and the community. We will continuously monitor our
performance and adjust our strategy as needed to ensure that we are delivering on our promises
and meeting the needs of our stakeholders.
In conclusion, we believe that our new school has the potential to make a significant impact in
the field of education and provide a valuable resource for families in our area. We look forward
to embarking on this exciting journey and making a positive difference in the lives of our
students and the community.