Veer Narmad South Gujarat University, Surat

Third Year BBA SEM – V

502- Business Research

“QUESTION BANK”

Unit - 1 Introduction to Business Research (25%)

Short Questions (02 Marks)
1. Define business research. (March 2023)
2. Explain Basic Research Vs. Applied Research. (June 2023) (January 2021)
3. What is Moderating Variable in Research? (June 2023)
4. What is independent and dependent variable in research? (March 2023)
5. Variable which is creating causal link between dependent and independent variable is called variable and
which changes relationship between independent and dependent variable under different conditions is
called variable. (Moderating, Mediating) (January 2021)
6. State Difference between Exploratory and Descriptive Research. (Oct-Nov. 2019)
7. What is Hypothesis? (March 2023)
8. Mention Qualities of Good Hypothesis. (June 2023)
9. What do you mean by Target Population? (June 2023)
10. Briefly Explain Process of Research. (Oct-Nov. 2019)
11. Define the term “Surrogate information error” with suitable example. (Oct-Nov. 2019)

Long Questions

1. Explain characteristics of a good scientific research. Explain business research process in detail. (14 Marks)
(June 2023)
2. Explain characteristics of a good scientific research in brief. Also explain exploratory research design in
detail. (14Marks) (March 2023)
3. Explain various types of research Design in detail. (14 Marks) (June 2023)
4. Explain ANY 3 variables in business research with suitable example. Explain the process of business research
in brief. (14Marks) (March 2023)
5. Discuss various types of Variables used in research with suitable example. (07 Marks (Oct-Nov. 2019)
6. Explain exploratory research design in detail. (07 Marks) (January 2021)
7. Explain descriptive research design in detail. (07 Marks) (January 2021)
8. Explain causal research design in detail. (07 Marks (Oct-Nov. 2019)
9. Distinguish between scientific and non-scientific research method. (06 Marks) (January 2021)
10. Explain following terms in relation to business research. (06 Marks) (January 2021)
• Concept
• Construct
• Operational Definition

Unit - 2 Data Collection (25%)

Short Questions (02 Marks)
1. State any two differences between Primary Data and Secondary Data. (March 2023) (June 2023) (January
2021)
2. Differentiate between these two terms: Primary data and secondary Data. (Oct-Nov. 2019)
3. Explain the term “Data” and “Information”. (June 2023)

Long Questions
1. Discuss various external sources of secondary data. (07 Marks) (March 2023)
2. Explain the merits and demerits to use secondary data. (07 Marks) (Jan. 2021) (14 Marks) (June 2023)
3. Discuss demerits of secondary data. How can we evaluate secondary data before using them? Explain with flow
diagram. (07 Marks) (Oct-Nov. 2019)
4. Evaluate Personal Survey, Telephone Survey and Mail Survey methods on the basis of following parameters.
• Diversity of Questions (07 Marks) (March 2023) (Oct-Nov. 2019)
• Social Desirability
• Quantum of Data
5. Evaluate Personal Survey, Telephone Survey and Mail Survey methods on the basis of following parameters.
• Sample Control (07 Marks) (June 2023)
• Perceived Anonymity
• Response Rate
• Use of physical stimuli
6. Compare various survey methods (In home interview, Mail survey and Telephonic interview) on following two
points with reasons: (06 Marks) (January 2021) (Oct-Nov. 2019)
• Ability for respondent to refer to secondary data.
• Sample control
7. Compare various survey methods (In home interview, Mail survey and Telephonic interview) on following two
points with reasons: (06 Marks) (January 2021)
• Response rate.
• Social desirability
8. Explain advantage and limitations of observation method. (14 Marks) (March 2023)
9. Discuss advantages of observation method. (07 Marks) (January 2021) (07 Marks) (June 2023)
10. Discuss various limitations of observation techniques of primary data collection. (06 Marks) (Oct-Nov. 2019)

Short Notes (07 Marks)

1. Advantage and Disadvantages of using secondary data. (March 2023)
2. Personal survey method (June 2023)

Unit - 3 Sampling and Scaling Methods (25%)

Short Questions (02 Marks)
1. What do you mean by Sampling? (March 2023)
2. What do you mean by Snowball sampling? (March 2023)
3. Mention any two differences between Stratified and Cluster sampling method. (March 2023)
4. Explain Double sampling method with suitable examples. (Oct-Nov. 2019)
5. Which sampling technique shall be suitable in a research to study buying behavior of Cosmetic product and why?
(Oct-Nov. 2019)
6. What do you mean by sampling error? (Oct-Nov. 2019)
7. Meaning of Scale and Attitude scale. (June 2023)
8. Write one example of conversion of ratio scale, into ordinal scale. (Oct-Nov. 2019)
9. Different income group is an example of scale whereas actual age of respondent is scale. (Fill in the blanks) (Oct-
Nov. 2019)
10. Write one example of ordinal scale with their permissible statistics. (Oct-Nov. 2019)

Long Questions
1. Explain any 2 Probability sampling methods and any 2 Non-Probability sampling methods. (14 Marks)
(March 2023)
2. Explain differences between sample and census in brief. Explain any 3 probability sampling methods. (14
Marks) (June 2023)
3. Explain Stratified and cluster sampling techniques with example. (06 Marks) (Oct-Nov. 2019)
4. Discuss any two non-probability sampling techniques. (06 Marks) (Oct-Nov. 2019)
5. Explain any 3 Non comparative and any 3 comparative scales with suitable example. (14 Marks) (March 2023)
6. Explain various non-comparative and comparative attitude measurement scales with suitable example. (14
Marks) (June 2023)
7. Explain any two non-comparative scales with suitable example. (07 Marks) (Oct-Nov. 2019)
8. Explain various factors for determining sample size. (07 Marks) (Oct-Nov. 2019)

Unit - 4 Design of Questionnaire, Data Preparation and Report Writing (25%)

Short Questions (02 Marks)

1. What is Laboratory Experiment? (Oct-Nov. 2019)
2. What is Data Cleaning? (March 2023)
3. What is Data Editing? (June 2023)
4. What is Transcribing of data? (March 2023) (June 2023)
5. What is tabulation? (Oct-Nov. 2019)

Long Questions

1. Explain following terms in relation to experiments & compare laboratory experiments with field experiments on
them.
• Internal Validity
• External Validity
• Reactive Error
2. What are probable reasons of questionnaire returned from field may be unacceptable? How do you overcome it? (06
Marks) (Oct-Nov. 2019)
3. Explain various types of questions in questionnaire. (07 Marks) (Oct-Nov. 2019)
4. Design any six questions for research topic on “customers’ perception towards online purchasing of footwear”.
Don’t write personal information. (07 Marks) (Oct-Nov. 2019)
5. What are probable reasons of questionnaire returned from field may be unacceptable? How do you overcome it?
(06 Marks) (Oct-Nov. 2019)
6. Correct the following question statement if you find problems with them. (07 Marks) (Oct-Nov. 2019)
(i) How often do you go to watch a movie in theater?
(ii) What is per capita expenditure on milk in your household?
(iii) Do you think Tata tea is tasty and refreshing? Yes/No
(iv) Don’t you think that as an Indian patriotic we should avoid Chinese product? Yes/No
7. The selection of data analysis strategy is based on the measurement scale. Explain it with appropriate permissible
statistics. (07 Marks) (Oct-Nov. 2019)
8. Explain the content of a research report. (07 Marks) (Oct-Nov. 2019)
9. What are various ethical issues that a researcher has to face while doing a business research? (06 Marks) (Oct-Nov.
2019)

Short Notes (07 Marks)

1. Data Editing and Data Coding (March 2023)
2. Format of research report (June 2023)
3. Sequence of questions in questionnaire (June 2023)
4. Cautions to be taken while drafting wordings in a questionnaire (March 2023)