ARELLANO UNIVERSITY

ANDRES BONIFACIO CAMPUS

Pag-asa St. Brgy Caniogan, Pasig City

DAILY LEARNING PLAN IN ENTREPRENEURSHIP

S.Y. 2024 – 2025
Monday Tuesday Wednesday Thursday Friday
September 2, September 3, 2024 September 4, 2024 September 5, 2024 September 6, 2024
2024
Gr.Level/Section Gr. Level/Section & Time: Gr. Level/Section & Time: Gr. Level/Section & Gr. Level/Section & Time:
& Time: Time:

Class Asynchronous Asynchronous Asynchronous Asynchronous

I.CONTENT Suspension Overview and 7 P’s of Marketing 7 P’s of Marketing 7 P’s of Marketing
significance of Marketing
Mix

The learner demonstrates The learner demonstrates The learner demonstrates The learner demonstrates
II.CONTENT understanding of understanding of understanding of understanding of
STANDARD environment and market in environment and market in environment and market in environment and market in
one’s locality/town. one’s locality/town. one’s locality/town. one’s locality/town.
The learners…
The learner independently The learner independently The learner independently The learner independently
III.PERFORMANCE creates a business vicinity creates a business vicinity creates a business vicinity creates a business vicinity
STANDARD map reflective of potential map reflective of potential map reflective of potential map reflective of potential
The Learners will… market in one’s market in one’s market in one’s market in one’s
locality/town. locality/town. locality/town. locality/town.
1. Recognize the Describe the Marketing Mix Describe the Marketing Describe the Marketing Mix
IV.LEARNING importance of marketing (7P’s) in relation to the Mix (7P’s) in relation to the (7P’s) in relation to the
COMPETENCIES mix in the development of business vis-à-vis: business vis-à-vis: business vis-à-vis:
marketing strategy.
At the end of the 2. Describe the Marketing Product, Place, Price, Product, Place, Price, Product, Place, Price,
lesson Mix (7Ps) in relation to the Promotion, People, Promotion, People, Promotion, People,
I (learner) can.. business opportunity. Packaging and Positioning Packaging and Positioning Packaging and Positioning
or process. or process. or process.
Activity 1: Word Search Activity 1: Word Search Activity 1: True or False Activity 1: Word Search
V.ASSESSMENT Puzzle Puzzle Activity 2: Essay Puzzle
VI.REFERENCE TLE_ICTAN11/12PC-Ia-1 TLE_ICTAN11/12PC-Ia-1 TLE_ICTAN11/12EM-Ia-1 TLE_ICTAN11/12PC-Ia-1

PREPARED BY: CHECKED BY: NOTED BY: APPROVED BY:

MS. PRINCESS SOGUILON, LPT DR. JENNIFER Z. ROSALES

Subject Teacher Subject Coordinator Principal
Date:______________ Date:____________________ Date:_________________
 ARELLANO UNIVERSITY
ANDRES BONIFACIO CAMPUS
Pag-asa St. Brgy Caniogan, Pasig City

DAILY LEARNING PLAN IN ENTREPRENEURSHIP

1st Semester S.Y. 2024 - 2025

Date: August 27 and 29, 2024

Lesson Plan in: ENTREPRENEURSHIP
I. TOPICS: LESSON 2: DEVELOPING A BUSINESS PLAN

 Recognize the Importance of Marketing Mix (DAY 1)

 Content Standard: The learner demonstrates understanding of environment and market in

one’s locality/town.

II. OBJECTIVE/S:

Recognize the Importance of Marketing Mix in the development of marketing Strategy.

III. REFERENCE:
1. TLE_ICTAN11/12EM-Ia-1

IV. TEACHING PROCEDURE / STRATEGIES

A. Daily Routine
 Prayer
 Checking of attendance

B. Simple Recall
 What is SWOT Analysis?
 What is PESTEL Analysis?

C. Motivation
[If any]

a. ACTIVITY: True or False

Instruction: Write your First Name if the statement is TRUE. Write your Last Name if the
statement is FALSE. Write your answer in your answer sheet.

1. Marketing Mix is the set of actions, or tactics, that a company uses to promote its brand or
product in the market.
2. Commodity is also a communication in a modernized term by Robert F. Lauterborn four C’s
of Marketing Mix.
3. The 4 C’s of Marketing Mix are Commodity, Cost, Channel and Communication proposed
by Koichi Shimizu in the year 1973.
4. Marketing Mix helps you in developing your new product.______________
5. You cannot choose Marketing Mix as your guide in doing your gap analysis.
6. Marketing mix can help you to make your business different from competitor.
7. Being a dynamic is being well prepared.
8. Minor changes in product features will not affect the entire product portfolio.
9. Market is a set up where two or more parties engage in exchange of goods, services and
information.
10. The term “marketing mix” was introduced by Neil Borden in the year 1954.

b. ANALYSIS
 What is Market?
 What is Market Segmentation?
  What is Marketing Mix?

c. ABSTRACTION

Market - a set up where two or more parties engage in exchange of goods, services
and information (ManagementStudyGuide.com 2008).

Market Segmentation - a marketing concept which divides the complete market set up into
smaller subsets comprising of consumers with a similar taste, demand and preference
(ManagementStudyGuide.com 2008).

Marketing Mix - introduced the term by Neil Borden in the year 1953. It defines as a mixture of
several ideas and plans followed by a marketing representative to promote a particular product
or brand (ManagementStudyGuide.com 2008).

Four C’s of Marketing Mix

At present, most companies treat their customers like Kings. These four C’s of Marketing Mix
proposed by Koichi Shimizu in the year 1973.

1. Commodity – It is the Product in Four P’s of Marketing Mix that involves manufacturing
cost, buying cost and selling cost.

2. Cost – The Price in Four Ps of Marketing Mix.

3. Channel – The various channels help the product reach the target market.

4. Communication – It is the Promotion in the Four Ps of Marketing Mix. In the year 1993, it
was modernized by Robert F. Lauterborn and according to him these are Consumer, Cost,
Convenience and Communication.

The Importance of Marketing Mix in the Business (Bhasin 2018)

1. It helps a clean mix creation.

All the Seven P’s of Marketing Mix are compatible and intrinsically linked to each
other. It will become a chain of strong bonds.

2. It helps in new product development.

In designing new product, remember that there are numerous of ideas will come up
for a related product.

3. It helps increase the product portfolio

In increasing the product depth, product line and length. To have minor changes it
will lead to change in marketing itself. It means that by altering the features of the
product you are enlarging the product portfolio.

4. It is a guide to improve the business

The importance of marketing mix in the physical evidence is more than a single P of
the Marketing. Therefore, marketing mix is the best choice of guide in improving the
business in doing the gap analysis.

5. It helps in differentiation
Make and create your business different from competitor. To have a better marketing
mix, all will improve. Therefore, it is a competitive advantage in the market.

6. It helps you to be Dynamic

If your company is well prepared is also prepared when challenges strikes. Business is
unpredictable, you may experience recession or poor environment your company
should be ready to respond.
 d. APPLICATION / ASSESSMENT

Instruction: Answer the question in 3-5 sentences. Write your answer in your answer sheet. Why
Marketing Mix is important in the business?

V. ASSIGNMENT
[If applicable] Prepared by:
 ARELLANO UNIVERSITY
ANDRES BONIFACIO CAMPUS
Pag-asa St. Brgy Caniogan, Pasig City

DAILY LEARNING PLAN IN ENTREPRENEURSHIP

1st Semester S.Y. 2024 - 2025

Date: August 28 and 30, 2024

Lesson Plan in: ENTREPRENEURSHIP
I. TOPICS: LESSON 2: DEVELOPING A BUSINESS PLAN

 7 P’s of Marketing

 Content Standard: The learner demonstrates understanding of environment and market in

one’s locality/town.

II. OBJECTIVES:

Describe the Marketing Mix (7P’s) in relation to the business vis-à-vis:

Product, Place, Price, Promotion, People, Packaging and Positioning or process.

III. REFERENCE:
TLE_ICTAN11/12PC-Ia-1

IV. TEACHING PROCEDURE / STRATEGIES

A. Daily Routine
 Prayer
 Checking of attendance

B. Simple Recall
 What is Market?
 What is Market Segmentation?
 What is Marketing Mix?

C. Motivation
[If any]

A. ACTIVITY

Activity 1: Word Search Puzzle

Find the 7 P’s of Marketing Mix. Encircle the word in the puzzle and write the word in the space
provided.
B. ANALYSIS

 What is Product?
 What are the two types of Product?
 What are the components of Product?

C. ABSTRACTION

In the previous lesson, you are able to define Marketing Mix and recognize the
importance in the business. In this lesson you will learn the elements of Marketing Mix. The 4
P’s and modified to 7 P’s of Marketing. The conceptualization of 4 P’s was proposed By
Jerome McCarthy which focuses on 4 elements, namely: Product, Price Place and Promotion.
However, this original marketing mix catered only to product industries. With the series of
modification eventually, three additional Ps were added to relate with service industries,
namely; People, Physical evidence or Packaging, and Process or Positioning.

1. PRODUCT refers to any goods or services that are produced to meet the consumers’
wants, tastes and preferences. It is also goods manufactured by organizations for the end-
users (Management Study Guide Content Team 2008).

Two Types of Product

Tangible Products these are the products that individual can see, touch and feel.
These are items with an actual physical presence such as a car, an electronic device, and an
item of clothing or a consumer good. These are the materials that can be measured therefore it
is easy to put a price tag on it.

Intangible Products these are materials have no physical presence but can be felt
indirectly. An insurance policy is an example of this. Services are also intangible products but
they are the result of an economic activity that does not result in ownership. Services depend
highly on who is performing them and remain difficult to reproduce exactly (BYJU's Learning
App 2011).

A product has a certain life cycle that includes the growth phase, the maturity phase, and the
sales decline phase. It is important for marketers to reinvent their products to stimulate more
demand once it reaches the sales decline phase (Edralin, The 7 P's of MArketing 2019).

2. PLACE represents the location where the buyer and seller exchange goods or services,
(Management Study Guide Content Team 2008). The place is not necessarily where the
product produced or consumed in the same place. The place of production can be differ
from the place of distribution or selling (Edralin, The 7 P's of MArketing 2019).

3. PRICE the money that a buyer pays for a product. The price of the product is the amount
that a customer pays for to enjoy it. Price is the most critical element of a marketing plan
because it shows a company’s survival and profit (BYJU's Learning App 2011).

4. PROMOTION refers to the various strategies and ideas implemented by the marketers to
make the end - users aware of their brand. A marketing communication process that helps
the company to publicize the product and its features to the public. It is the most expensive
and essential components of the marketing mix, that helps to grab the attention of the
customers and influence them to buy the product (BYJU's Learning App 2011).
Ways of Promotion (Management Study Guide Content Team 2008)

Advertising
Print media, Television, radio are effective ways to entice customers and make them aware of
the brand’s existence.

Billboards, hoardings, banners installed intelligently at strategic locations like heavy traffic
areas, crossings, railway stations, bus stands attract the passing individuals towards a
particular brand.

Taglines also increase the recall value of the brand amongst the customers.

Word of Mouth One satisfied customer brings ten more customers along with him whereas one
dissatisfied customer takes away ten more customers. That is the importance of word of mouth.
Positive word of mouth goes a long way in promoting brands amongst the customers.

5. PEOPLE the individuals involved in the sale and purchase of products or services come
under people. These are company’s employees that are important in marketing because
they are the ones who deliver the service to clients. It is important to hire and train the right
people to deliver superior service to the clients

6. POSITIONING refers to a process used by marketers to create an image in the minds of a

target market. It includes the various mechanisms and procedures that can help the product
to reach its target market. You should always make sure that the business process is well
structured and verified regularly to avoid mistakes and minimize costs. To maximize the
profit it is important to tighten up the enhancement process.

7. PACKAGING this is the concept of branding and using of Unique Selling Proposition
(USP). For example, when you think of “fast food”, you think of Jollibee or McDonalds.
When you think of mobile phone you think of Iphone or Samsung. When you see the check
sign you will think of Nike.

D. APPLICATION / ASSESSMENT

Activity 2: Draw/ Paste the 7 P’s Marketing Instruction: Choose on the three methods you wish
to utilize.

1. Draw a picture of an example of 7 P’s of Marketing mix

2. Look for a picture of an example of the 7 P’s in the Newspaper or Magazines, cut and
paste in your answer sheet
3. Look for the picture of an example of 7P’s of marketing mix in Google search, copy
and paste in your answer sheet. Print and submit personally or send it to the email/ FB
messenger of the teacher

7 P’s of Marketing Mix Picture Description and Explanation

1. Product
2. Price
3. Place
4. People
5. Promotion
6. Packaging
7. Positioning

E. ASSIGNMENT
[If applicable]

Prepared by: