Name of Program B.

Tech Semester - III Year - II

Name of Course Fundamentals of Design

Course Code ME 252

Core / Elective / Other CORE

Prerequisite if any:
1. NIL
Course Outcomes:
Describe the design process, constitute a design team and plan the product
CO1 development process, differentiate design thinking and conventional designing
process.
CO2 Identify needs of society through various tools, Formulate need statements and frame
detailed problem product development statements.
CO3 Generate ideas individually and in a group, think critically for generation of ideas.
CO4 Understand the importance culture of design and innovation in the organization.
CO5 Evaluate the environmental and ethical aspects in the design.
Description of Contents in brief:
Unit 1 Introduction to elements and principles of design, the design process, attributes of the
designers and the product development team, building a product development team,
Wicked problems, Introduction to design thinking, traditional problem solving versus
design thinking, Double diamond approach.
Unit 2 Need and its identification, Methods to identify need of people, Empathy, tools for
empathy, empathy mapping, immersion and observations, writing need statement,
Problem definition, Writing of detailed problem statement.
Unit 3 Idea/Concept Generation, Various methods of idea generation, Importance of creative
thinking, Various methods of creative thinking, Analogy, serendipity in design,
Brainstorming, Brain writing, Fundamental concepts of critical thinking.
Unit 4 Prototyping, Fundamental principles of interaction of human and machine, Concept
of Discoverability, affordance, signifier, mapping, feedback, constraints, how people
do things: seven stages of action, Importance of feedback.
Unit 5 Innovation, definition, need of innovation, Stages of innovation, Ethics, case studies
of various organizations who scaled up their business with design thinking.
List of Text Books:
David G. Ullman, Mac Graw Hill, 4th
1. The Mechanical Design Process
Edition, New York.
2. Design your thinking Pavan Soni
Don Norman- Revised and expanded
3. The Design of Everyday things
edition, Basic Books, 2013, Philadelphia
Gavin Ambrose and Paul Harris, AVA
4. Design Thinking
Publishing SA
5. Design thinking handbook Eli Woolery
URLs:
1. https://nptel.ac.in/courses/107101086
2. https://nptel.ac.in/courses/110106124
3. https://www.youtube.com/c/UniversalHumanValues
Lecture Plan (about 40-50 Lectures):
*Lecture No. Topic Remarks
1. Introduction to elements and principles of design
2. Principles of design
3. Design Process and its importance
4. Case Study on Design Process - 1
5. Plan of the product development
6. Wicked problems and Introduction to design thinking
7. Human centered design, double diamond approach and its
examples
8. Case study of Design Thinking – 1
9. Traditional problem solving versus design thinking
10. Need and its identification
11. Methods to identify need of people
12. Empathy tools- Interviews, empathy maps, emotional mapping,
immersion and observations, customer journey maps
13. Writing need statement
14. Problem definition, Writing of detailed problem statement
15. Structure of a design team, members of a design team
16. Planning for design
17. Case studies on identification of needs-1
18. Case studies on identification of needs-2
19. Idea/Concept Generation
20. Various methods of idea generation
21. Importance of creative thinking, Various methods of creative
thinking
22. Analogy, serendipity in design
23. Brainstorming, Brain writing
24. Fundamental concepts of critical thinking
25. Characteristics of critical thinkers
26. Barriers to critical thinking, five pillars of critical thinking
27. Case study on applying critical thinking on different scenarios
28. Prototyping, Fundamental principles of interaction of human and
machine
29. Concept of discoverability, affordance, signifier, mapping,
feedback, constraints
30. How people do things: seven stages of action
31. Feedback and its importance
32. Themes of thinking
33. Knowledge in head and knowledge in world
 34. Long term and short-term memory
35. Mental processes occurring during usage of the product/machine
36. Innovation and creativity
37. Role of innovation and creativity in organizations, creativity in
teams and their environments, Design mind-set
38. Stages of Innovation
39. Ethics in Innovation
40. Case studies of various organizations who scaled up their business
with innovation

*Min 48 (for four credit course)

Evaluation Criteria:

S. No. Name of Examination Marks Allotted Remarks

1. Mini Test 10
2. Mid Semester Test 20
3. Attendance/Assignment if any 10
4. Tutorial if any
5. Quiz if any 10
6. Seminar, Viva voce if ay
7. End Semester Examination 50
8. Experiments if any (for practical courses)
9. Any other