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Section - A (10 Marks)

The document outlines an assignment for a marketing management course. It includes instructions to answer 10 short answer questions and 5 out of 7 longer answer questions. The short answer questions cover topics like necessary marketing manager skills, marketing environment concepts, positioning, target markets, and product mix. The longer questions ask about product life cycles, online marketing strategy for a new product, how marketing relates to society, environmental factors affecting markets, consumer decision making processes, branding, and online marketing trends among youth.

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Mituj - Vendor Management
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35 views2 pages

Section - A (10 Marks)

The document outlines an assignment for a marketing management course. It includes instructions to answer 10 short answer questions and 5 out of 7 longer answer questions. The short answer questions cover topics like necessary marketing manager skills, marketing environment concepts, positioning, target markets, and product mix. The longer questions ask about product life cycles, online marketing strategy for a new product, how marketing relates to society, environmental factors affecting markets, consumer decision making processes, branding, and online marketing trends among youth.

Uploaded by

Mituj - Vendor Management
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Assignment No.

II

Programme Name: MBA Semester: II Credit: 3

Course Title: Marketing Management Course Code: MBA609

Submitted Date: Last date of Submission: 21st July, 2021

Max. Marks: 30 Weightage: 15 Marks


Instructions:
 Sec-A is compulsory which consists of Ten Short Answer Questions (1 mark per
question). Answer length should be approximately 100 words.
 Attempt any Five questions from Sec-B out of Seven questions (4 marks per question).
Answer length should be approximately 800 words.

Section –A (10 Marks)

1. List out the necessary skills for a Marketing Manager.


2. Define Marketing Environment.
3. Explain the concept positioning.
4. Write a short note on target market.
5. Define direct marketing.
6. What is macro environment?
7. Explain the concepts of need and want.
8. Brief ‘Selling Concept”.
9. Define product mix.
10.Mention any four demerits of online buying
Section –B (20 Marks)

1. Explain the stages of Product Life Cycle and strategies to adapt at every

stage.
2. Assume that You are a Consultant in Marketing. A deodorant product

segmented for teenagers are to be launched through online marketing.


Suggest online website marketing strategy.
3. Enlighten the term marketing management and its concepts with relation to

Society.
4. Write a detailed note on natural and technological environment. How these

factors affect market?


5. Describe the steps of consumer decision making process.

6. Expound the scope of branding.

7. Discuss the trends of online marketing among the youth, with suitable

examples.

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