Republic of the Philippines

Province of Batangas
CITY OF TANAUAN
TANAUAN CITY COLLEGE
TANAUAN City of Colors
E-mail: tanauancitycollege@gmail.com Tel. No.: (043) 702 – 6979; (043) 706 – 6961; (043) 706 - 3934

URL: https://www.facebook.com/pages/Tanauan-City-College/554034167997845
 MODULE 1
COMMUNICATION WITH ITS DEFINITION,
NATURES, FUNCTIONS, ETHICS, PURPOSES,
AND FEATURES
PROGRAM: BSMA/BSE/BTVTED Year Level: 2ND YEAR Section: A/B/C/D/E

COURSE CODE: GENE05 DESCRIPTION: PURPOSIVE COMMUNICATION

LEARNING OUTCOMES
At the end of the period, the students should be able to:
1. Understand the definition, nature and functions of communication
2. Know how to communicate in an ethical manner
3. Apply the features and purposes to the communication process
4. Understand the meaning of communication in society
5. Know the principles and processes of communication as embodied in the
communication models provided
6. Relate the communication models to their experiences and apply them to
their own communication processes.
Prepared: Reviewed and Checked:
NICHOLE JOYCE B. LANDICHO, LPT MR. DANTE SEBASTIAN, JR./DR.
Instructor JASCELYNN N. OLIMPIADA, LPT
Program Heads
Recommending Approval: Approved:

WILMA WENG P. CASALME, PhD PROF. MICHAEL E. LIRIO, CPA, MMPA

Vice President for Academic Affairs President and College Administrator

PURPOSIVE COMMUNICATION LEARNING MODULE

Program: Topic: COMMUNICATION WITH ITS

BTVTED/BSMA/BS ENTREP DEFINITION, NATURES,
FUNCTIONS, ETHICS,
PURPOSES, AND FEATURES
Course: Purposive Communication Instructor Nichole Joyce B. Landicho, LPT
 :
Code GENE05 Module 1 Week #: 1-2 # of 13 pages
#: Pages:

I. Preliminaries
Introduction to The process of communication is what allows us to interact with other people; without
the Module it, we would be unable to share knowledge or experiences with anything outside of
Objective ourselves. Common forms of communication include speaking, writing, gestures, touch
and broadcasting.

Section Topics Learning Outcomes Assessment/ Modality

Evaluation

Section 1: 1. Understand the definition, Quiz ● Google

nature and functions of Classroom/Mee
Communication with its communication Recitation t
Definition, Natures,1. 2. Know how to communicate
Functions, Ethics, Creative ● Canvas
in an ethical manner ● Social media
Purposes and Features Presentation
2. 3. Apply the features and (Groupings with platforms
Section 2: purposes to the communication rubrics)
process
Communication Models 3. 4. Understand the meaning
of communication in
society
4. 5. Know the principles and
processes of
communication as
embodied in the
communication models
provided

6. Relate the communication

models to their experiences
and apply them to their own
communication processes.

II. Instructions
Keywords and concepts

● Communication - A process by which we assign and convey meaning in an attempt to create shared
understanding.
● Process - a series of actions or steps taken in order to achieve a particular end
● Barriers - is a problem that prevents two people or groups from agreeing, communicating, or
working with each other.

Content Lecture/ Discussion

Section 1: Communication with its Definition, Natures, Functions, Ethics, Purposes and Features

Communication
 ● It is a process of exchanging information, ideas, thoughts, feelings and emotions through speech,
signals, writing and behavior.

Process of Communication

Types of Communication
People communicate with each other in a number of ways that depend upon the message and its context
in which it is being sent.
Types of communication based on the communication channels used are –
⮚ Verbal Communication
⮚ Nonverbal Communication

1, Verbal Communication

● It refers to the form of communication in which message is transmitted verbally.

● Communication is done by word of mouth and a piece of writing.
● In verbal communication remember the acronym “KISS” (keep it short and simple).

Verbal Communication is divided into:

⮚ Oral Communication
▪ In oral communication, spoken words are used.
▪ It includes face-to-face conversations, speech, telephonic conversation, video, radio, television, voice
over internet.
▪ Communication is influence by pitch, volume, speed and clarity of speaking.
▪ Advantages – It brings quick feedback. In a face-to-face conversation, by reading facial expression
and body language one can guess whether he/she should trust what’s being said or not.
▪ Disadvantages – In face-to-face discussion, user is unable to deeply think about what he is
delivering, so this can be counted as a fault.

⮚ Written Communication
▪ In written communication, written signs or symbols are used to communicate.
▪ In written communication message can be transmitted via email, letter, report, memo etc.
▪ Written Communication is most common form of communication being used in business.
▪ Advantages – Messages can be edited and revised. Written communication provides record and
backup. A written message enables receiver to fully understand it and send appropriate feedback.
▪ Disadvantages – Written communication doesn’t bring instant feedback. It takes more time in
composing a written message as compared to word-of-mouth and number of people struggles for
writing ability.
2. Non-Verbal Communication
● Nonverbal communication is the sending or receiving of wordless messages. Such as gesture,
body language, posture, tone of voice or facial expressions, is called nonverbal communication.
● Nonverbal communication is all about the body language of speaker.

Nonverbal communication has the following three elements –

⮚ Appearance
Speaker – clothing, hairstyle, neatness, use of cosmetics

Surrounding – room size, lighting, decorations, furnishings

⮚ Body Language
facial expressions, gestures, postures
⮚ Sounds
Voice Tone, Volume, Speech

Levels of Communication
1. Intrapersonal Communication is communication that occurs in your own mind. It is the basis of
your feelings, biases, prejudices, and beliefs.
Examples are when you make any kind of decision – what to eat or wear. When you think about
something – what you want to do on the weekend or when you think about another person.

2. Interpersonal communication is the communication between two people but can involve more in
informal conversations.
Examples are when you are talking to your friends. A teacher and student discussing an
assignment. A patient and a doctor discussing a treatment. A manager and a potential employee
during an interview.

3. Small Group communication is communication within formal or informal groups or teams. It is

group interaction that results in decision making, problem solving and discussion within an
organization.
Examples would be a group planning a surprise birthday party for someone. A team working
together on a project.

4. One-to-group communication involves a speaker who seeks to inform, persuade or motivate an

audience.
Examples are a teacher and a class of students. A preacher and a congregation. A speaker and an
assembly of people in the auditorium.

1. Physical barriers
5. Mass communication is the electronic or print transmission of messages5.toLanguage barriers
the general public.
Outlets called mass media include things like radio, television,barriers
2. Perceptual film, and printedbarriers
6. Gender materials designed
to reach large audiences.
3. Emotional
A television commercial. A magazine article. Hearing a song barriers 7. Interpersonal barriers
on the radio.
Books, Newspapers, Billboards. The key is that you are reaching a large amount of people without
4. Cultural barriers
it being face to face. Feedback is generally delayed with mass communication.

Barriers of Communication
 How to Overcome Barriers of Communication
▪ Taking the receiver more seriously
▪ Crystal clear message
▪ Delivering messages skillfully
▪ Focusing on the receiver
▪ Using multiple channels to communicate instead of relying on one channel
▪ Ensuring appropriate feedback
▪ Be aware of your own state of mind/emotions/attitude

Tools of Effective Communication

▪ Be Brief
▪ Manners
▪ Be Positive
▪ Good listener
▪ Clarity
▪ Pronunciation

Importance of Communication
1. Communication helps a person discover and identify himself to achieve greater self-
realization.
2. It gives a bigger room to improve interaction among people in a group.
3. It increases professional and economic efficiency.
4. It enables the sender/receiver to serve the community and nation and be globally competitive.
5. It aids man to acquire other information and be able to associate it with his/her for better
understanding of the text.
6. It further gives people an awareness of the subject matter.

Functions of Communication
1. To inform.
Ex. Lectures and discussions during class or seminars and trainings.
2. To persuade/ convince.
Ex. A politician rendering his plans and promises to people during his miting de avance.
3. To entertain.
Ex. A speech by a member during family celebrations or reunions.
4. To inquire.
Ex. Members of the audience ask questions from the resource speaker to clarify an idea.

Section 2: Models of Communication

1. Linear Communication Model

● Lasswell’s Model
● Aristotle’s Model
● Berlo’s SMCR Model

2. Transactional Model

● Shannon & Weaver Model

3. Interactive Model
● Schramm’s Model
● Dance-helical Model

1. LINEAR MODEL OF COMMUNICATION

❖ Communication is considered one way process

❖ The message signal is encoded and transmitted through channel in presence of noise
❖ The sender is more prominent in linear model of communication.
❖ Applied in mass communication like television, radio, etc.

Different types of linear model of communication are:

a. Aristotle’s Model of Communication

✔ Aristotle Model is mainly focused on speaker and speech.
✔ It can be broadly divided into 5 primary elements: Speaker, Speech, Occasion, Audience
and Effect
✔ Speaker centered model
✔ Highly used to develop public speaking skills and create a propaganda at that time so, it is
less focused on intrapersonal or interpersonal communication
✔ Speaker must have a very good non-verbal communication with the audience like eye
contact

b. Laswell’s Model of Communication

✔ Developed by communication theorist Harold D. Lasswell (1902-1978) in 1948.
✔ Lasswell’s model of communication (also known as action model or linear model or one
way model of communication) is regarded as one the most influential communication
models.
c. Berlo’s Model of Communication
✔ Focuses on encoding and decoding which happens before sender sends the message and
before receiver receives the message respectively
✔ Berlo’s Model has mainly, four components to describe the communication process.
They are sender, message, channel and receiver.
✔ Each of the components is affected by many factors.

2. Transactional Model of Communication

❖ Transactional model of communication is the exchange of messages between sender and

receiver where each take turns to send or receive messages.
❖ Both sender and receiver are known as communicators
❖ The model is mostly used for interpersonal communication and is also called circular model
of communication.

Example of transactional model of communication is:

a. Shannon and Weaver’s Model of Communication

❖ CONCEPTS IN SHANNON WEAVER MODEL
1. Sender (Information source) – Sender is the person who makes the message, chooses
 the channel and sends the message.
2. Encoder (Transmitter) –Encoder is the sender who uses machine, which converts
message into signals or binary data. It might also directly refer to the machine.
3. Channel – Channel is the medium used to send message.
4. Decoder (Receiver) – Decoder is the machine used to convert signals or binary data into
message or the receiver who translates the message from signals.
5. Receiver (Destination) –Receiver is the person who gets the message or the place where
the message must reach. The receiver provides feedback according to the message.
6. Noise –Noise is the physical disturbances like environment, people, etc. which does not
let the message get to the receiver as what is sent.

3. Interactive Model of Communication

❖ Also known as convergence model deals with exchange of ideas and messages taking place
both ways from sender to receiver and vice-versa
❖ The communication process take place between humans or machines in both verbal or non-
verbal way
❖ This is a relatively new model of communication for new technologies like web.

Example of Interactive model of communication are:

a. Osgood-Schramm’s Model of Communication

✔ Built on the theory that communication is a two-way street, with a sender and a receiver
✔ Field of experience incorporates what is mutually understood between the sender and
receiver.
For example, a professor of calculus would have very little luck communicating
important math principles to a classroom of kindergarten students, because they do not
share a field of experience that makes the message easy to understand.
 ✔ It is a Circular Model, so that communication is something circular in nature:
Encoder – Who does encode or sends the message (message originates)
Decoder – Who receives the message
Interpreter – Person trying to understand (analyses, perceive) or interpret

Note: From the message starting to ending, there is an interpretation goes on. Based on
this interpretation only the message is received.

III. Viable and vibrant Activities

Description of the Learning Activities

Learning Task 1: Communication Process Explained

DIRECTIONS: Having in the process and elements of communication, explain the communication process
as seen in the models below. (20 pts.)

___________________________________________
___________________________________________
1. ___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
2. ___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________

Learning Task 2: Communication Models Applied

DIRECTIONS: Choose one communication model which you think you encounter most of the times and
share why and how this model happens almost every time. (30 pts.)

IV. Opportunity to reflect and articulate students’ acquired knowledge.

Purpose of the activity

● To explore own ideas about the topic;

● To improve analytical skills; and
● To critically engage with concepts from your course by making connections between your
observations, experiences, and opinions

Criteria for Evaluation

Criteria Superior (12-15 Sufficient (8-11 Minimal (4-7 Unacceptable

points) points) points) (0-3 points)

Depth of Response demonstrates Response demonstrates Response Response

Reflection an in-depth reflection a general reflection on, demonstrates a demonstrates a
on, and personalization and personalization of, minimal lack of
of, the theories, the theories, concepts, reflection on, reflection on, or
concepts, and/or and/or strategies and personalization
___/15 strategies presented in presented in the course personalization of, the theories,
the course materials to materials to date. of, the theories, concepts, and/or
date. Viewpoints and Viewpoints and concepts, and/or strategies
interpretations are interpretations are strategies presented in the
insightful and well supported. Appropriate presented in the course materials
supported. Clear, examples are provided, course materials to date.
detailed examples are as applicable. to date. Viewpoints and
provided, as applicable. Viewpoints and interpretations
interpretations are missing,
are unsupported inappropriate,
or supported and/or
with flawed unsupported.
arguments. Examples, when
Examples, when applicable, are
applicable, are not provided.
not provided or
are irrelevant to
the assignment.

Required Response includes all Response includes all Response is Response

Components components and meets components and meets missing some excludes
or exceeds all all requirements components essential
requirements indicated indicated in the and/or does not components
in the instructions. instructions. Each fully meet the and/or does not
Each question or part of question or part of the requirements address the
___/15 the assignment is assignment is indicated in the requirements
addressed thoroughly. addressed. All instructions. indicated in the
All attachments and/or attachments and/or Some questions instructions.
additional documents additional documents or parts of the Many parts of
are included, as are included, as assignment are the assignment
required. required. not addressed. are addressed
 Some minimally,
attachments and inadequately,
additional and/or not at all.
documents, if
required, are
missing or
unsuitable for
the purpose of
the assignment.

Structure Writing is clear, Writing is mostly clear, Writing is Writing is

concise, and well concise, and well unclear and/or unclear and
organized with organized with good disorganized. disorganized.
excellent sentence/paragraph Thoughts are not Thoughts ramble
sentence/paragraph construction. Thoughts expressed in a and make little
___/15 construction. Thoughts are expressed in a logical manner. sense. There are
are expressed in a coherent and logical There are more numerous
coherent and logical manner. There are no than five spelling,
manner. There are no more than five spelling, spelling, grammar, or
more than three grammar, or syntax grammar, or syntax errors
spelling, grammar, or errors per page of syntax errors per throughout the
syntax errors per page writing. page of writing. response.
of writing.

Evidence and Response shows strong Response shows Response shows Response shows
Practice evidence of synthesis of evidence of synthesis of little evidence of no evidence of
ideas presented and ideas presented and synthesis of synthesis of
insights gained insights gained ideas presented ideas presented
throughout the entire throughout the entire and insights and insights
___/15 course. The course. The gained gained
implications of these implications of these throughout the throughout the
insights for the insights for the entire course. entire course.
respondent's overall respondent's overall Few No implications
teaching practice are teaching practice are implications of for the
thoroughly detailed, as presented, as these insights respondent's
applicable. applicable. for the overall teaching
respondent's practice are
overall teaching presented, as
practice are applicable.
presented, as
applicable.

Summary and Reflection

Please refer to student’s Learning Journal format

V. Textbooks and other References

Uychoco M.T. and Santos M.L. (2016). Communication for Society Purposive Communication. Rex
Bookstore

https://www.slideshare.net/prakashkumarkr/communication-ppt-29665287#:~:text=CONCEPTS%20%2F
%20DEFINITIONS%20%EF%83%98Leagans%20defined,meaning%20and%20use%20of%20messages.
%20of%20messages.

https://www.slideshare.net/100002406493412/models-of-communication-110815585