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Survey Questionnaire

The document is a survey questionnaire being conducted by students to gather information about a proposed spinach-flavored ice pop product. It asks respondents for their profile information and then poses various questions to gauge awareness of, interest in, and opinions about the product's price, potential selling locations, promotion strategies, and purchase frequency. Respondents are also asked to evaluate the acceptability of samples of the product based on its aroma, taste, texture, and price. The goal is to collect market research data on marketing and selling the ice pops.

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Honey Lee Roja
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114 views4 pages

Survey Questionnaire

The document is a survey questionnaire being conducted by students to gather information about a proposed spinach-flavored ice pop product. It asks respondents for their profile information and then poses various questions to gauge awareness of, interest in, and opinions about the product's price, potential selling locations, promotion strategies, and purchase frequency. Respondents are also asked to evaluate the acceptability of samples of the product based on its aroma, taste, texture, and price. The goal is to collect market research data on marketing and selling the ice pops.

Uploaded by

Honey Lee Roja
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Survey Questionnaire

Dear Respondents,

We, the ABM Senior High School students of University of Cebu - Banilad Campus, are
conducting a survey for the compliance of the subject. In line with this, we would like to ask if
you can spare a couple of minutes to answer the data given below. Also, the team ensures the
safety of the respondents personal details/information.

Thank you for your cooperation.

I. Instruction: Please put a check (✓) that corresponds to your desired answer.

RESPONDENT’S PROFILE
Name (optional):
Age:

Gender: ( ) Male ( ) Female ( ) Non-binary

Civil Status: ( ) Single ( ) Married ( ) Seperated ( ) Widowed

Occupation: ( ) Students ( ) Employed ( ) Unemployed ( ) Self-employed

Average Household Family Income:


( ) ₱ 10,000 and below ( ) ₱ 10,000 - 15,000 ( ) ₱ 15,000 - 20,0000
( ) ₱ 20,000 - 30,000 ( ) ₱ 30,000 and above

II. Instruction: Please put a check (✓) that corresponds to your desired answer.

Product
1. Are you aware of any ice pop business?
( ) YES ( ) NO

2. Have you ever experienced eating spinach flavored ice pop?


( ) YES ( ) NO

3. Are you interested in tasting one?


( ) YES ( ) NO

4. Will you consider buying the product because of its healthy ingredients?
( ) YES ( ) NO

5. Will you recommend it to other people?


( ) YES ( ) NO

Price
1. If you are able to sell the product, what price would you set for each?
( ) ₱ 15 - 20 ( ) ₱ 20 - 30 ( ) ₱ 30 - 40

2. How much money would you spend on purchasing this product?


( ) ₱ 15 - 20 ( ) ₱ 20 - 30 ( ) ₱ 30 - 40

3. Is the price of the product offered a reasonable one? Which is ₱ 15 - 20 pesos.


( ) YES ( ) NO

Place
1. If given the chance, in what place would you prefer in selling the product?
( ) Near the school ( ) Sidewalk ( ) Near the beach ( ) Near the mall

2. Are you sure the product would be known/popular in places like this?
( ) YES ( ) NO

3. Are you willing to travel to the store where the product you like is offered?
( ) YES ( ) NO

Promotion
1. If given the chance, in what way will you promote your product?
( ) Word of Mouth ( ) Print media ( ) Signage ( ) Social media
Advertisement

2. If given the chance, what would you prefer the most in selling your products?
( ) Online selling ( ) Direct Selling

Frequency
1. As a potential customer, how many times will you possibly buy the product in a week?
(during summer season)
( ) Everyday ( ) Every other day ( ) 2-3 times a week ( ) Once or less

2. As a potential customer, how many times will you possibly buy our product in a week?
(during rainy season)
( ) Everyday ( ) Every other day ( ) 2-3 times a week ( ) Once or less

ACCEPTABILITY QUESTIONNAIRE FOR UP TO SNUFF ICE POP

Instruction: Encircle the number that corresponds to your rating based on your opinion about
the product being tasted. Please answer it with all honesty and sincerity.

Legend Interpretation

(4) High Acceptable This means that Up to Snuff Ice Pop


is highly acceptable and satisfies all
sensory attributes of the participants.

(3) Moderately Acceptable This means that Up to Snuff Ice Pop


is moderately acceptable and satisfies many
sensory attributes of the participants.

(2) Less Acceptable This means that Up to Snuff Ice Pop


is less acceptable and satisfies less sensory
attributes of the participants

(1) Not Acceptable This means that Up to Snuff Ice Pop


is not acceptable and does not satisfies
sensory attributes of the participants.
Features High Acceptable Moderately Less Acceptable Not Acceptable
(HA) Acceptable (LA) (NA)
(MA)

Aroma

- refers to the 4 3 2 1
smell of the
product

Taste

- refers to the
sense of flavor 4 3 2 1
you perceived
upon tasting the
product

Texture

- refers to the
characteristics of 4 3 2 1
a food felt with
the hands and
sensed by touch
in the mouth

Price

- refers to the
price that is set
4 3 2 1
by the
proponents
which is
₱ 15.00 - 20.00

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