Kumaresan B, 31 Years

Growth Hacking |Strategy | Performance Marketing | Process

Excellence |Product |Operations | Sales
An engineering-management graduate by education and with ~9 years’
professional experience, I have a proven track record of cross-functional
leadership, building teams to deliver process excellence & extremely
data-driven. Have worked across Growth Hacking, Performance
Marketing, Strategy, P&L, Product & Process Excellence roles.

WORK EXPERIENCE (9 years 2 months)

SHADOWFAX | AVP, Partner Growth & Operations (Feb’19 – Current) CONTACT
India’s Largest Hyperlocal Delivery Platform with 1M+ registered users +31-684986765
Promoted in 1 yr & Awarded Highest rating (5/5) in 2 consecutive cycles Amsterdam, the Netherlands
Roles & Responsibilities
 Head of Sourcing, Retention & Payouts of 100k+ (DAUs) delivery partners p11kumaresanb@iima.ac.in
 P&L owner driving Revenue & Reducing Rider Acquisition & Cost per Order
 Boost Onboarding, Logins & Winback via In-app, Digital & referral campaigns SKILLSemail
Part of 9 member Leadership team working directly with Co-founders GrowthnHacking
Built & Led a team of ~ 250 members across Growth, Analytics & Product Operational Design & Process Control
Highlights P&L Management
Scaled Revenue 8X (FY22 ARR – € 32M); improved Gross margin (-13% to +4%) New Product Development
6X DAU growth & 67% CAC reduction by building UAC, ASO, SEM channels Agile Product Management
Improved partner earnings by 28% via Cross-utilization, Cyclists, Store to Mkt Strategy Planning & Analytics
Built an Exclusive Loyalty Programme; Improved rider retention by 13% EBITDA Turnaround
Conceptualized industry-first Flagship event for partners yeilding 3X peak logins Minimum Viable Product
Designed Marketing Automation; triggered by demand input to drive new Lead Product Requirement Document
acquisition, Cross-selling, Up-selling, lead nurturing & winback campaigns Product Analytics & Roadmap
Business Development
MAHINDRA GROUP | FUTURE LEADER’S PROGRAMME (Apr’13 – Jan’19)
Team Management
Indian conglomerate present in 100+ countries & 150+ industries
Promoted (Twice) & Highest rating across for 4 cycles in 3 diff. Industries
Designed inter-city shared mobility product; Got internal funding of €25K TOOLS
SQL
Senior Product Manager, Mahindra First Choice (Oct’16 – Jan’19) JIRA
Creator & Guardian of world-class inspection platform(FY20 - 2M inspections)
Periscope
UBERized the platform, removed manual interventions & saved € 50K
Trello
Developed white-label products thats used by Audi & Volkswagen’s India units
Google Ads
Regional Business Manager, Mahindra Retail (Apr’15 – Sep’16) Google Analytics
Managed 16 stores & handled a Team of 85+; Training to push ATV, ABS & CPI MoEngage
+ve EBITDA (First time) by saving € 30K while Improving Topline by 29% Lead Squared
Retail Space optimization; VM re-layouts with Focus - Solution selling, Margins Advanced Excel
MS Office
Sales Manager (Key Accounts), Mahindra Trucks & Buses (Apr’13 – Mar’15)
Singlehandedly Secured ‘Biggest bulk deal’ - 85 HCVs (Billing value of € 3.5 M) EDUCATION
Re-designed Enquiry system with features Route planner & Follow-up nudges MBA - Strategy, IIM-AHMEDABAD (2011-13)
India’s leading management institute (Global Top30)
AWARDS
-B.E
Feb.- 2018
Computer Science, CEG (2007-11)
Awarded ‘Rockstar Rookie’ (2019) & ‘Most valuable Player’ (2020) at Shadowfax India’s oldest institute (India Top 10)
Felicitated with ‘Shadow Board’ membership at a Mahindra company (2018)
Adjudged ‘Winner’ (Twice) in Strategy competitions at Mahindra (2017-18)
HOBBIES
‘Winner’ of Live Start-up consulting competition at IIM-A (Prize – € 10K) (2013) Poker (Texas-Holdem), Sudoku, Chess & Travel
General Proficiency for 4 yrs; Top 10 %ler National Maths Olympiad for 3 yrs