‘This section exposes the learners to the diferent forms of media in worldwide mtgraon and holocal and gba interatons affect clr ‘option change, and innovation, (ire Lenn Groans tthe endo hs section, you are expected 1. analyze how feet forms of medi eve vrfous maifesttions of soba imegration: and 2 explin the dynamics between local and global cultiral production, a —_ Instructions: Waite agre i'you thnk the statements come; otherwise, te disagree (Bacnornes 1. Tleision form of media Cultures are never erated no forgot, Clues rests and fd ‘eutturesare equal, ‘5 Glbalcaton of ute wil not happen without media 1 oo Culture refers to the une style of human knowledge, bli ‘and behavior rom which people earn and the ability to communicate Towledge to the nest generations. ts developmeat hes been malnly Intuenced by medi Historically, media underwent five stages of development from th ealest forms to the complex one. These stages effect globalization roressvely ale, 2010. ell started with oral communication Langage allowed humans ommuniat and share nfomation. Moreover, language became the most Important ol for exploring the world andthe diferent cultures Ithelpod ple move and ee down, Oral communication edo masks, wade, thd erse continental rade routes. “The not stage the inversion of script Distance became s hindrance to oral communication. Serptllowed humans o communicate over 2 larger space and fora mchlonger duration Ieallowed the permanent cdieation of econome, cuir religous, and politial practice. ‘Knowiedge, belief and behaviors were ten and made available for ‘ransmision othe next generation and other nations and cultures. ‘Next followed the printing pres. The Ingrodueton of the printing press allowed. the continuous production, reproduction, land clrlation of print materials. Writen ‘documents were mits proce which gave everyone access to information that was ‘once avaeble only othe rch powerful and roligions This period of media development lected globalization by transforming ‘arin nsttations such as schools, markets, businesses, churches, governments, and mies, amongaters. Another stages the emergence of electron media characterized bylteuse of electricity Hlectronc medi ineudosthe telegraph telephone, rai film, nd eleven, The wide each ofthese medi continuesto open ‘up new perspectives inthe economie,poltcaandeuitura processes of ‘obaleson. Rago waste averse for gobal products tobe advertised Ike Marboro and Coca-Cola Teleison, the analogve spe was primary sed o counties could watch US Presiden’ dlr of speeches and UNaceite NO A ol ‘Security Counei meetings oth radio and elvis became medium ‘observe international events ‘The is stages the digital media which ris on dpa codes tea ‘becreated mode, and stored n any dig electron device. Digitale ‘content iszansmited over the internet and computer networs. In poles ‘candidates use this media to campaign and advance thee platforms. economics itallows the advisement of products and online isi Modi sacar of cure tio for the ntrcton people with Aiteren cults. However the el med the people Marketing people seek the wor fr their curl products, and manages ata eractions fete for profit Othersbring cultural exchanges of beauty and power. ‘These interactions resultn te interation af eules Patese 204) sets ‘hate oni outcomes of theintaeneof globalization on eure recur eresalisn, cultural eonvergence and earl yb ‘Cultural tferentialism views cultural diference as immutable As ‘he West and non-Western cizations interact or ae brought in contact ‘trough globalization, clash ofcllzations auch that ofthe West and aamlogieally folows Cultural convergence suggests that globalization engenders « rowing sameness of cultures. However, the culture of powerful and Drogressve countries becomes culture. Take the example of K-pop ‘culture Some teenage Flipinos prefer to dress up ke ther South Korean dois. Alotof them have alo joined fen cubs in support of Koreanovelas, be ‘tn ne ovean boybands among others. At Ihe same tne, many Fpine music Danes ar intenced by jz and the Jopene musi of the West ‘Cutoral nya suggest that Hobalistion spans an increasing fin ongoing mixingof clare. A trample of hs the Chabacane, 1 Spanieh-bared creole language of the amboanga Cry and of some rs of Cavite, which exemplies ytd in langage prompt by the merging of eo cultures. This trend wilfirther bring about new nara fers, na nly in anguage Puta in fool fashion, es, musi, among thes, “These outcomes sat the dynamics between local and global cultural production localization coined frm plobaization and localization ‘tater new coneep brought about by the ineeased frequency of contact mong cules, Thisrenfores he fet that lca eultures are not weak ‘te oie they ae bil and undrstood anew each ayn apoblized ‘wld Le, 2014, Local clare continue to aeomamodat and asim ‘cutie ofthe word duetogabaization, ‘Allin al the ve stages of development of modia have greatly lnuenced the globalization of culture. From pamphlets to Instagram, “witter, and SnapChat, media has produced and reproduced eultural products aad the gabe. Moteor the increase curl ineratons fenerated by media results in outcomes that exbithe vigor of focal ‘utes inuenced bythe global eure. vareeee ame te Seen: So Instructions: Resd the referenced article and complete the statements that allow + rai M, 200), Globalization ocular through the media In. Sehement (Ed), Bneyelopediaof communication ad information, ‘Vol 2 ip. 359-969), New York IN Macmailan References USA. 1, The thee (things that signiicaniy learned rom the readings 2 ‘Thethre (things that are stl unceato me are. vane4 sed to think ta ‘Thissection examines bo religions affected by the shrinking ofthe pov and how lunes global confie and peace. cnoepueamnmoourcoms MD ‘tend ofthis section, you ar expected |. explan how glbalton affects religous practice and bles and 2. analyze the relationship between religion and global cont | ‘Thethe questions that] wan tasks the readings are, ‘Mate than 30% oftsiam believers are foundin the Arab a 2 Selentology is religion. 3, hulsaniy cased obs confit in the 2008 century ‘A. Members ofraligous organizations are peace oving people 5. Hinduism sa global religion ll