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ORB Discussions Lewis Model

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102 views3 pages

ORB Discussions Lewis Model

Uploaded by

typicalshifter
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Lewis’ Culture Model and Its Impact on Business

Article: “The Analysis of Culture Differences Defined in Lewis’s Model and Impact on Corporate
Culture”

Author: Radovan Bačík, PhD. MBA. University of Presov. Department of Marketing and
International Trade. Prešov, Slovakia.

https://www.jogsc.com/pdf/2018/2/theanalysis.pdf

Figure 1: Lewis' Model of the 3 Culture Types in the World

Figure 2: Lewis' Model Populated By Country


Discussion Goal: To understand Lewis’ Culture Dimensions model and in its application to provide
awareness of possible issues and solutions in cross-cultural communication.

ChatGPT Simplified Article Abstract: Corporate culture is influenced by many factors, but the
most important part is the employees. It includes shared values and beliefs that guide what
behaviors are acceptable in the workplace. Understanding cultural differences is crucial, especially
in a diverse environment. By comparing national cultures, we can see differences in areas like
communication styles and community versus individual priorities. National culture also impacts how
employees think and behave. Analyzing corporate culture helps identify differences in behavior and
guides companies in shaping their future direction. Recognizing and understanding these cultural
differences can enhance growth and success in international markets.

Actual Article Abstract: Corporate culture is shaped by many elements, more or less visible for its
environment, but the basic element of corporate culture represents an employee. Organizational
culture refers to a system of shared values, beliefs and level of its acceptance. This system shows
people within company what is appropriate and inappropriate behavior. It is shaped by many
elements, more or less visible for its environment, but the basic element of corporate culture
represents an employee. It is needed to use soft edges of diversity for recognizing and managing
cultural differences. By comparisons of national cultures we can observe differences in several parts
of the culture – religion, high vs. low context by communication, past vs. future-oriented culture,
collectivism vs. individualism and others. Corporate culture is affected by national culture as well and
can be reflected in the way of thinking of employees in the company. From global perspective has
cultural intelligence an important role. The analysis of the organisational culture identifies
differences, allows observing human behaviour within the organisation and highlighting reality.
Corporate culture analysis helps company to take steps to shape its direction for the future. Ability to
recognize and understand differences in cross-cultural situation supports growth and success of
enterprises on the international market.

ChatGPT Keywords:

Corporate culture National cultures Cross-cultural situations


Employee Communication styles International market
Shared values Cultural intelligence Organizational behavior
Cultural differences

Relationship to the Real World: While finding overt usage is challenging, the companies that came
up the most were British Airways, IBM, and Shell. If any company has machinations of international
expansion the Lewis model provides keen cultural awareness and in turn leads to more coherent
conversations between diverse groups.

Discussion Questions:

- In understanding the Lewis model, what type of culture do you identify with? Why?

- What are some of the benefits and limitations of the Lewis model?

- How is the Lewis model useful to a big tech company like Amazon? What about low tech like
Starbucks? How is it useful for smaller e-commerce merchants?
Activity: Your new company has decided to expand internationally to either Slovakia or China. In
small groups, take 5 minutes to discuss which option would be the most straightforward considering
your own cultural context attributes

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