Levels of Processing Model
Levels of Processing Model
Elaborative Rehearsal:
The more deeply you work with information
AC
FB
IS
Sensory Memory: a memory system that very briefly stores a sensory information in close to its
original sensory form
Sensory memory consists of brief traces on the nervous system that reflect perceptual
processes
Iconic Memory(150-250ms)
Short Term Memory: a memory storage system that briefly holds a limited amount of
information in awareness (7 items for 30 Seconds)
Working Memory:
Long Term Memory: the storage of information that last from minutes to forever
-Long-term memory enables you to remember stuff for a long time
Serial position effect: the idea that the ability to recall items form a list depends on the order of
presentation, with items presented early or late in the list remembered better than those in the
middle
Primary effect: better memory for items at the beginning of the list
Flashbulb memories: vivid episodic memories for circumstances in which people first learned of
a surprising and consequential or emotionally arousing event
Retrieval Cue: anything that helps a person (or a nonhuman animal) recall a memory
-Retrieval cues, including contextual cues and internal states, helps us access stored
information.
State-dependent memory: when a person’s internal states match during encoding and recall
-Alert vs. relaxed
Retroactive interference: interference that occurs when new information inhibits the ability to
remember old information
People tend to recall their past beliefs and past attitudes as being consistent with their current
ones.
-Memory Bias: the changing of memories over time so that they become consistent with
your current attitudes
Cryptomnesia: a type of misattribution that occurs when a person thinks her or she has come
up with a new idea, yet has only retrieved a stored idea and failed to attribute the idea to its
proper source
This mistake can lead to plagiarism.
Loftus’s studies on suggestibility concluded that people can “remember” seeing nonexistent
objects.
Different
Loftus Disney stories- people thought they saw Buggs Bunny at Disney World