Digital Marketing Training - Course outline

Class/ Topics Detail

Module

Digital Marketing Basics ✔ Introduction of Digital Marketing

✔ Opportunities of Digital Marketing
✔ Difference between Digital Marketing VS Others

CMS & WordPress ✔ Introduction About domain and hosting

✔ What is CMS
✔ How to work CMS
✔ create a WordPress website

Website Design ✔ Introduction to WordPress dashboard

(WordPress) ✔ Design your site
✔ Customization
✔ Backend vs Frontend

Search Engine ✔ Details About SEO

Optimization(SEO) ✔ Importance of Auditing Website
✔ SEO Audit for Website
✔ Making Audit Report Presentation
✔ Tools use for website audit
✔ Backlinks(profile)

Keyword Research ✔ What Is Keyword Research & Why You Need It

✔ Keyword Research Step by Step
✔ How to Find Some Gold Keywords for Your Website?
✔ How to Find Profitable Keywords?
✔ Selecting Final Keywords
✔ Paid & Free tools

On-Page SEO ✔ Website Structure & Design

✔ Title Tag Optimization
✔ Meta Tag Optimization
✔ Content Optimization
✔ Heading Tag
✔ Internal and External Links
✔ Image Optimization
✔ Website Speed Optimization
✔ Working with website speed optimization
✔ Yoast and Rank Math

Google Search Console ✔ Website indexing

✔ Page removal request
✔ Site speed
✔ Robots.txt
✔ sitemap

Google Analytics ✔ Overview

✔ Setting up Google Analytics
✔ Creating Dashboards and Reports
 ✔ Analyzing Campaign Performance

Off-Page SEO (backlinks) ✔ Profile backlinks

✔ Guest post backlinks
✔ Article backlinks
✔ Blog Commenting
✔ Question Answer Site Backlinks
✔ Social Bookmarking
✔ Forum Posting Backlinks

Local SEO ✔ GMB Creation

✔ Local citation
✔ Find local citation list
✔ Country base Citation create

Social Media Marketing ✔ Facebook

Facebook Marketing (free) ✔ Page create
✔ Design your logo and banner (Canva)
✔ Customization page

Facebook Marketing (paid) ✔ Page promote by ads

✔ Post boosting
✔ Meta business suite
✔ How to use business suite
✔ Create ads from business suite

Facebook Marketing (paid) ✔ Page promote by ads

✔ Post boosting
✔ Meta business suite
✔ How to use business suite
✔ Create ads from business suite

Facebook Marketing (paid) ✔ Business Manager Account Creation and Ad Account Setup
✔ Domain verification
✔ Pixel Setup
✔ Ad account Creation
✔ Tools(free and paid)

Facebook Marketing (paid) ✔ Ads Campaign

✔ Traffic, Awareness etc. ads
✔ Ad Copy create
✔ Campaign Setup
✔ Ads research by Facebook library

Facebook Marketing (paid) ✔ Multi ads

✔ Sales Ads
✔ Custom Audience Setup
✔ Lookalike Audience
✔ Facebook Funnel
Instagram Marketing ✔ Account Setup
✔ Hashtag Research
✔ Instagram Influencer Research
✔ Free & paid tools
✔ Live practice

Pinterest Marketing ✔ Pinterest Business Account Creation

✔ Pinterest Account Management
✔ How to Get More Followers?
✔ How to Drive Traffic to Your Website with Pinterest?
✔ Pinterest Analytics
✔ Pinterest Ads

LinkedIn Marketing ✔ LinkedIn professional Profile creation

✔ LinkedIn marketing strategy
✔ LinkedIn connection planning
✔ Adding Your Business in LinkedIn
✔ LinkedIn Company Page Optimization
✔ How to find job from LinkedIn
✔ How to use LinkedIn for lead generation
✔ Free tools and Paid tools

Email Marketing ✔ What Is Email Marketing?

✔ Details discuss about b2b and b2c
✔ What is niche
✔ How to find target people mail list(b2c)
✔ Paid tools

Email Marketing ✔ How to find b2b leads

✔ How to use paid tools for find b2b leads
✔ sales navigator
✔ Use LinkedIn for find B2b Data

Google ads ✔ Introduction to Google Ads

✔ Google AdWords
✔ Creating a Google Ads Account
✔ Keyword Research
✔ Keyword planner

Google ads ✔ Types Of Google Ads

✔ Create Search Campaign
✔ Create sitelink
✔ Headline Creation
Google ads ✔ Keywords Types for Google ads
✔ Display ads Campaign
✔ Ads creation
✔ Image Creation

Google ads & YouTube ✔ YouTube Account Creation

Marketing ✔ Account Setup
✔ How to Upload Video in YouTube
✔ Video Marketing
✔ Paid tools
✔ YouTube video for google ads

Google ads ✔ Discovery ads

✔ Conversation Tracking
✔ Carousal ads
✔ Ads Run
✔ Live project

Freelancing Marketplace ✔ Account Create

(seo clerks) ✔ Account Setup
✔ Ip issue
✔ Project Creation
✔ Project Marketing
✔ Find Buyer

Freelancing Marketplace ✔ Account Create

(freelancer.com) ✔ Account Setup
✔ Ip issue
✔ How to Bid for Get project
✔ Project Marketing

Freelancing Marketplace ✔ Account Create and approved

(Fiverr) ✔ Account Setup
✔ Ip issue
✔ Gig Creation
✔ Gig Marketing
✔ Find Buyer

Out of marketplace ✔ How to find best buyer from Out of marketplace

freelancing ✔ Best Hidden tips
✔ Tools use for find buyer