Ucsp 4
Ucsp 4
LEARNING OBJECTIVES: A normative reference group influences your norms, attitudes, and
1. Discuss what is social group. values through direct interaction.
2. Determine how society is organized.
A comparative reference group is a group of individuals whom you
compare yourself against and may strive to be like.
CONFORMITY VS. DEVIANCE
Conformity refers to behaviour in accordance with socially accepted
conventions or standards.
Deviance, on the other hand, describes an action or behaviour that
violates social norms.
WHAT IS A SOCIAL GROUP?
Social group is two or more people who identify with and engage with
each other (Macionis 2012).
Reference groups
is a group or social category that an individual uses to help define
beliefs, attitudes, and values and to guide behaviour.