Scribd
Upload
27 views

Assignment 2 Business Plan Opening A Cafe

The document outlines a 7 step business plan for opening a cafe, including defining the business idea, conducting market and competitor analyses, creating a marketing plan, developing operational and management plans, and creating a financial plan. The business idea is to provide a friendly atmosphere with quality food and drinks at reasonable prices. Market research will identify customer needs and demands. The marketing plan will focus on price, products, location, and promotions. The operational plan will manage expenses, production, and risks. A management structure and financial plan are also included.

Uploaded by

Muhammad Jahanzaib
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
27 views

Assignment 2 Business Plan Opening A Cafe

The document outlines a 7 step business plan for opening a cafe, including defining the business idea, conducting market and competitor analyses, creating a marketing plan, developing operational and management plans, and creating a financial plan. The business idea is to provide a friendly atmosphere with quality food and drinks at reasonable prices. Market research will identify customer needs and demands. The marketing plan will focus on price, products, location, and promotions. The operational plan will manage expenses, production, and risks. A management structure and financial plan are also included.

Uploaded by

Muhammad Jahanzaib
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

NAME: HAMZA ARHSAD

CLASS: BBA-5B
ENROLMENT NO.: 02-111182-054
INSTRUCTOR: MISS SUMEELA

ASSIGNMENT 2
BUSINESS PLAN
OPENING A CAFE
BUSINESS PLAN: A business plan is a formal written document containing business goals, the
methods on how these goals can be attained, and the time frame within which these goals need
to be achieved.
STEP 1: BUSINESS IDEA
The business idea is the most important part of your business plan .The idea is to explain how
the business is going to run and what efforts you can make to make this business successful and
to explain the mission and vision statement of the cafe.
It is very important to plan, how should it run and in the next 5 or 10 years where will it stand.
My aim is to provide a friendly, comfortable atmosphere where the customer can receive
quality food, drinks and service at a reasonable price.
STEP 2: MARKET ANALYSIS
“Knowing the market”, i.e. getting to know your potential customers - what their needs are,
what they prefer, how much, and how often – is a critical part of the business planning process,
and one that need to be done before you begin your production activities.

Knowing what the customer really want the plan is to identify the customer needs and
demands then work on it and promoting and expanding restaurant concept as a unique
restaurant.
STEP 3: COMPETITOR ANALYSIS
Once your target market has been determined you will therefore need to evaluate carefully
who within this market offers a similar services to yours, how many competitors there are in it,
and whether you can offer a competitive advantage over them.
By analyzing the competitors it will be easy for me to find a competitive advantage over all,
make a unique position in the field. I will analyze the other cafe in the market and study their
competitive edge and plan accordingly after I will plan my café competitive edge which will be
more unique and difficult for competitors to copy.
STEP 4: MARKETING PLAN
At its most basic level meeting these ‘needs’ means looking at four key areas that affect
whether you will make a sale or not. These four areas are price, product, place & promotion.
1. PRICE: Keeping food cost less than 40% of revenue.
2. PRODUCT: I will attract my customers by providing them unique flavor in food
3. PLACE: This is one of the most important factor, that this cafe should be a peaceful place
4. PROMOTION: Insure customer satisfaction and build a repeat customer base, coupon
will be issued to encourage immediate sales. 30% discount will be given after midnight
orders.

STEP 5: OPERATIONAL PLAN


The Operational Plan, as the names implies, explains how the practical side of your
business operations will work. No matter how good your sales and marketing strategy
are, if you can’t actually make your product you won’t be able to sell it!
if you can make your product, but not at a cost that leaves room for profit, then
there’s no point setting up your business at all.
Firstly we need to put this in black and white so that we have a plan to work on. This will
have a roadmap of how will the cafe manage expenses, production and risk.
We will calculate the breakeven point as well

STEP 6: MANAGEMENT AND STRUCTURE


A group of individuals chasing a common goal must work together to achieve that goal
and may have to subordinate their individual desires in order to reach the group goals.
Management provides leadership to this group.

STEP 7: FINANCIAL PLAN

Finances examine the conditions in which one gets the capital, the use of the capital and
the payments and interest that are involved in financial transactions.The cafe will have a
set budget and will work according to it.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy