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Data Visualization Final

The document outlines an analysis of social media data from Digital Buzz, focusing on content categories and types that drive user engagement. Key findings indicate that the 'Animals' category leads in engagement, followed by 'Science' and 'Healthy Eating'. Recommendations suggest creating high-quality visual content in these top-performing categories to enhance audience engagement.

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5 views

Data Visualization Final

The document outlines an analysis of social media data from Digital Buzz, focusing on content categories and types that drive user engagement. Key findings indicate that the 'Animals' category leads in engagement, followed by 'Science' and 'Healthy Eating'. Recommendations suggest creating high-quality visual content in these top-performing categories to enhance audience engagement.

Uploaded by

workmail1524
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Data Visualization

on Digital Buzz
Data
Analyzing Trends in Content
Categories and Types
•Objective: To visualize and interpret insights from the social media dataset of Digital Buzz.

•Tools Used: Power BI and Excel

•Focus Areas:

•Identify top-performing content categories

•Analyze content types driving user engagement

•Outcome: Clear, actionable insights for content strategy optimization.


Visualizing the Data – The
Approach
Key Steps in Visualization:
1.Data Preparation:
1. Cleaned and combined the three social media tables.

2.Key Metrics Analyzed:


1. Reaction Scores to measure user engagement.

3.Visualization Tools:
1. Created clear and interactive visualizations in Power BI.

4.Focus Areas:
1. Content Category trends
2. Content Type performance

Goal: Make the data easily understandable and visually appealing to drive insights.
Top Content Categories Driving Engagement
• Chart Interpretation:
• The "Animals" category has the highest reaction score with 74,965, confirming its status as the most engaging content
category.
• Science ranks second with 71,168, followed by Healthy Eating at 69,339.
• Other top-performing categories include Technology (68,738) and Food (66,676).
• Public Speaking and Veganism have relatively lower engagement scores at 49,264 and 49,619, respectively.

Updated Top 5 Categories:

1.Animals – 74,965

2.Science – 71,168

3.Healthy Eating – 69,339

4.Technology – 68,738

5.Food – 66,676

• Insight:
Content related to Animals, Science, and Healthy Eating continues to dominate user engagement. Brands can tailor
campaigns to these categories for better performance.
Summary and Recommendations

1.Audience Preference:
1. Visual content generates maximum engagement.

2.Top Performing Areas:


1. Focus on categories like Animals, Science, and Healthy Eating.

3.Optimization Strategy:
1. Create high-quality photo and video content aligned with the top-performing categories.

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