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Social Buzz

The document outlines a project recap focusing on data analysis conducted by the Analytics team, highlighting insights on content categories and formats. Key findings include the top content categories being Animals, Science, Technology, Healthy Eating, and Food, with a notable peak in activity during May and January. Recommendations include targeting these top categories for campaigns to maximize audience engagement.

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chiragvish0098
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0 views

Social Buzz

The document outlines a project recap focusing on data analysis conducted by the Analytics team, highlighting insights on content categories and formats. Key findings include the top content categories being Animals, Science, Technology, Healthy Eating, and Food, with a notable peak in activity during May and January. Recommendations include targeting these top categories for campaigns to maximize audience engagement.

Uploaded by

chiragvish0098
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SOCIAL Trends,

Insights, and
BUZZ Strategic
Applications
ANALYSIS.
Today's
agenda
 Project recap
 Problem
 The Analytics team
 Process
 Insights
 Summary
Project
Recap
Problem
Chirag
Vishwakarma
Data
Analyst

The
Analytics Markus
Rompton
Senior Principle
team
Andrew Fleming
Chief Technical
Architect
1 Data Process
Understanding
2 Data cleaning
3 Data
Modeling

4 Data
Analysis

5 Uncover Insights
Insights:

16 Animal MAY
Maximum Post
Unique Most Favourite
count
Categories Category
76000
74965 Top 5 Category and their scores
74000

Aggregate Scores 72000


71168
70227
70000
68738
68000
66676
66000

64000

62000
Animals Science Healthy Eating Technology Food

Category
proportional display of content types
audio
23% photo
27%

GIF
25% video
25%

photo video GIF audio


Sentiments Score
4000 3700
3510 3381
3500 3216
Content Count 3000
2500
2057 1943 1924
2000 1771
1500
1000 832 792 774 673
500
0
photo video GIF audio
Content Type
positive score negative score neutral score
Top Content Category: Animal,
Science, Technology, Healthy Eating
and Food
Content Format Distribution:
• Photos(27%)
• Videos(25%)
• GIFS(25%)
• Audio(23%)

Summar Peak Activity: May , January

Conclusion:
y • Focus more on top content
category.
• Create Campaign and events to
specifically target those
audiences
• Maximize engagement in the
month of May and January
Thank
you!
ANY QUESTIONS?

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