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Data Analytics Template - Task 3 - Final

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10 views

Data Analytics Template - Task 3 - Final

Uploaded by

otu kj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Social

Buzz
Analysis
Today’s Agenda
To provide a high-level overview of the business problem we're
Project Recap tackling and the precise requirements, we will provide a summary
of the entire project.

We will get into the particular issue that the Data Analytics team
Problem has been concentrating on and provide some context for why this
is such a significant issue.

The Analytics I'll start by outlining the issue and then discuss the team that is in
charge of handling this assignment on our end.
Team

After that, I'll go into the general steps we took to do this


Process assignment so you can fully understand how we approach tasks of
this nature.

Insights & Lastly, I will review all significant findings and offer them as a
collection of understandings and illustrations from our
Summary
Social Buzz
• a social media platform
• Establish in 2010 at San Francisco
• 500M active monthly users

Project • Need Help to Scale Effectively


Accenture has started working on the following activities

Recap during a three-month POC :


o An examination of Social Buzz's use of big data
o Strategies for a prosperous initial public offering (IPO)
o An examination to determine the top 5 content
categories on Social Buzz
Problem

• 100k daily posts --- 3.6 M annual posts


• Difficult to handle such large data
• Identify Top 5 Categories with the
largest aggregate popularity
Chief Technology Architect
Andrew Fleming

The Analytics
team Senior Principal
Marcus Rompton

Data Analyst
Abhijeet Raj
1 Requirement Gathering
Process
2 Data Collection + Understanding

3 Data Cleanup + Modelling

4 Data Analysis

5 Insight Generation
Insights
Category With
Unique Month with
Highest Score
Categories Most Posts
Animals

16 75K MAY
Top 5 Categories
Total Reaction Score of Each Categories
Score
Score

Food 66,676

Technology 68,738

Healthy Eating 69,339

Science 71,168

Animals 74,965
Proportion of Total Reaction Score
Score
Animals
8%

Science
7%

Healthy Eating
7%

Technology
7%

Others
64% Food
7%
ANALYSIS

Animals and science are two of the most popular content


categories, this shows that people enjoy “real-life” and “factual”
content the most. So I would recommend that you keep creating
more contents relating to these two categories.

INSIGHT

Summary
Food is a common theme with the top 5 categories with “Healthy
Eating” ranking as one of the highest. This may give an indication
to the audience within your user base. You could use this insight to
create a campaign and work with healthy eating brands to boost
user engagement.

NEXT STEPS

It should come as no surprise that technological content is among


the top categories given the advancement of technology. It
indicates that users like your technological material. Working with
some of the biggest digital companies in the world is something I
would suggest doing because it would undoubtedly increase user
engagement.
Thank you!
ANY QUESTIONS?

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